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NEWS
SeaWorld names Marc Swanson as CFO
POSTED 07 Aug 2017 . BY Tom Anstey
Swanson had been serving at the company as an interim CFO since 1 August Credit: SeaWorld
SeaWorld has named Marc Swanson as its new chief financial officer with Elizabeth Gulacsy taking up Swanson’s previous position of chief accounting officer.

Swanson, who had served since 2012 as CAO and previously acted as interim CFO between June and September 2015, has also held positions within the company as vice president of Performance Management and corporate controller of SeaWorld, corporate controller of Busch Entertainment, and the vice president of Finance for Sesame Place.

He is also a board member of the SeaWorld & Busch Gardens Conservation Fund and the board of trustees of the Orlando Science Center.

"Marc knows our company and our industry well, and has been an important contributor to our ongoing work to continually improve our efficiency and financial discipline,” said SeaWorld CEO Joel Manby. “Our strong finance team will be in expert hands under his leadership.”

Currently in a phase of transition Joel Manby, the company is trying to transform its image, with 2016 revenues and attendance down on the previous year’s figures. SeaWorld is due to report its second-quarter results tomorrow (8 August).
RELATED STORIES
  Last captive orca born at SeaWorld dies


The last captive orca born under SeaWorld’s care has died after contracting what was thought to be pneumonia at its park in San Antonio, Texas.
  SeaWorld reveals government subpoena requests


SeaWorld is being investigated by two US federal agencies looking into public statements by executives before and during August 2014, including comments about the controversial Blackfish documentary.
  SeaWorld continues conservation focus with Rescue Coaster San Antonio debut


SeaWorld’s push for fun and meaningful experiences is continuing, with the debut of Wave Breaker: The Rescue Coaster at its San Antonio theme park.
  SeaWorld shareholders vote to remove chair at annual meeting


SeaWorld chair David D’Alessandro’s position is under threat after he failed to win a majority of votes for his re-election at the company’s annual meeting.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
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NEWS
SeaWorld names Marc Swanson as CFO
POSTED 07 Aug 2017 . BY Tom Anstey
Swanson had been serving at the company as an interim CFO since 1 August Credit: SeaWorld
SeaWorld has named Marc Swanson as its new chief financial officer with Elizabeth Gulacsy taking up Swanson’s previous position of chief accounting officer.

Swanson, who had served since 2012 as CAO and previously acted as interim CFO between June and September 2015, has also held positions within the company as vice president of Performance Management and corporate controller of SeaWorld, corporate controller of Busch Entertainment, and the vice president of Finance for Sesame Place.

He is also a board member of the SeaWorld & Busch Gardens Conservation Fund and the board of trustees of the Orlando Science Center.

"Marc knows our company and our industry well, and has been an important contributor to our ongoing work to continually improve our efficiency and financial discipline,” said SeaWorld CEO Joel Manby. “Our strong finance team will be in expert hands under his leadership.”

Currently in a phase of transition Joel Manby, the company is trying to transform its image, with 2016 revenues and attendance down on the previous year’s figures. SeaWorld is due to report its second-quarter results tomorrow (8 August).
RELATED STORIES
Last captive orca born at SeaWorld dies


The last captive orca born under SeaWorld’s care has died after contracting what was thought to be pneumonia at its park in San Antonio, Texas.
SeaWorld reveals government subpoena requests


SeaWorld is being investigated by two US federal agencies looking into public statements by executives before and during August 2014, including comments about the controversial Blackfish documentary.
SeaWorld continues conservation focus with Rescue Coaster San Antonio debut


SeaWorld’s push for fun and meaningful experiences is continuing, with the debut of Wave Breaker: The Rescue Coaster at its San Antonio theme park.
SeaWorld shareholders vote to remove chair at annual meeting


SeaWorld chair David D’Alessandro’s position is under threat after he failed to win a majority of votes for his re-election at the company’s annual meeting.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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ATTRACTIONS MANAGEMENT NEWS
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