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NEWS
TEA's SATE Academy Days return with events in Tilburg and Las Vegas
POSTED 28 Jan 2016 . BY Tom Anstey
The Las Vegas event will include a backstage tour of the record-breaking High Roller
The Themed Entertainment Association (TEA) is holding its first SATE (Storytelling, Architecture, Technology, Experience) Academy Days of the year when it travels first to Tilburg, Netherlands today and then to Las Vegas’s MGM Grand on Saturday (30 January).

Starting in Tilburg’s Fontys Academy, TEA’s Europe and Middle East division is hosting a full day of conferencing, challenging students and delegates to explore ideas for a new theme park land.

The body has lined up a number of top speakers for the event, which include Jora Entertainment creative director John Ruisch, RHA founder Ray Hole, Vekoma Rides’ Jeroen Holman and P&P Projects director Philipp van Stratum, among others.

Moving onto Las Vegas, the SATE academy day includes a backstage tour of the MGM Grand’s by Cirque du Soleil, as well as a backstage tour and ride of the Arup-designed High Roller – the 550ft-tall (167.7m) attraction on the Vegas Strip, currently the world’s tallest Ferris wheel.

The High Roller tour is followed by a panel made up of speakers who worked on the project, including Frank Weigand, founder and president of the TWT Group, Anthony Pruett, senior vice president for the Hettema Group and High Roller general manager Eric Eberheart and more.

The Tilburg event costs US$35 (€32, £25) for TEA members and is free for students and NextGen members, while the Vegas event is US$60 (€55, £42) for members, US$40 (€37, £28) for NextGen members and an additional US$108 (€100, £76) for a discounted showing of KÀ at the MGM Grand.

TEA’s SATE Academy Days will return at the end of February, when delegates will travel to Rovaniemi, Finland, between the 24th and 26th for three days of events including a keynote speech from Jack Rouse Associates (JRA) CEO Keith James. Fitting its setting within the Arctic Circle, the theme for the SATE event will be “Designing for Extremes”.

To book for the Las Vegas event, click here.

For more information on the Rovaniemi event, click here.
RELATED STORIES
  C3PO actor Anthony Daniels to star at TEA's SATE conference


Anthony Daniels, the only person to appear in all seven Star Wars films where he portrayed protocol droid C3PO, is set to star at this year’s annual Storytelling Architecture Technology Experience (SATE) Conference kicks off in Pittsburgh, Pennsylvania next week.
  TEA SATE Academy Day coming to Milan Expo in September


The Themed Entertainment Association (TEA) is holding another of its SATE (Storytelling, Architecture, Technology, Experience) Academy Days in September, this time hosted at the 2015 Milan Expo.
  TEA to host SATE Academy Day at Europa Park in June


The Themed Entertainment Association’s (TEA) Europe and Middle East Division will hold a SATE (Storytelling, Architecture, Technology, Experience) Academy Day in June hosted at Germany’s Europa Park.
  FEATURE: Conference Report: SATE 2014


TEA president Christine Kerr presents the hot topics from the annual design conference devoted to Storytelling, Architecture, Technology, Experience
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David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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NEWS
TEA's SATE Academy Days return with events in Tilburg and Las Vegas
POSTED 28 Jan 2016 . BY Tom Anstey
The Las Vegas event will include a backstage tour of the record-breaking High Roller
The Themed Entertainment Association (TEA) is holding its first SATE (Storytelling, Architecture, Technology, Experience) Academy Days of the year when it travels first to Tilburg, Netherlands today and then to Las Vegas’s MGM Grand on Saturday (30 January).

Starting in Tilburg’s Fontys Academy, TEA’s Europe and Middle East division is hosting a full day of conferencing, challenging students and delegates to explore ideas for a new theme park land.

The body has lined up a number of top speakers for the event, which include Jora Entertainment creative director John Ruisch, RHA founder Ray Hole, Vekoma Rides’ Jeroen Holman and P&P Projects director Philipp van Stratum, among others.

Moving onto Las Vegas, the SATE academy day includes a backstage tour of the MGM Grand’s by Cirque du Soleil, as well as a backstage tour and ride of the Arup-designed High Roller – the 550ft-tall (167.7m) attraction on the Vegas Strip, currently the world’s tallest Ferris wheel.

The High Roller tour is followed by a panel made up of speakers who worked on the project, including Frank Weigand, founder and president of the TWT Group, Anthony Pruett, senior vice president for the Hettema Group and High Roller general manager Eric Eberheart and more.

The Tilburg event costs US$35 (€32, £25) for TEA members and is free for students and NextGen members, while the Vegas event is US$60 (€55, £42) for members, US$40 (€37, £28) for NextGen members and an additional US$108 (€100, £76) for a discounted showing of KÀ at the MGM Grand.

TEA’s SATE Academy Days will return at the end of February, when delegates will travel to Rovaniemi, Finland, between the 24th and 26th for three days of events including a keynote speech from Jack Rouse Associates (JRA) CEO Keith James. Fitting its setting within the Arctic Circle, the theme for the SATE event will be “Designing for Extremes”.

To book for the Las Vegas event, click here.

For more information on the Rovaniemi event, click here.
RELATED STORIES
C3PO actor Anthony Daniels to star at TEA's SATE conference


Anthony Daniels, the only person to appear in all seven Star Wars films where he portrayed protocol droid C3PO, is set to star at this year’s annual Storytelling Architecture Technology Experience (SATE) Conference kicks off in Pittsburgh, Pennsylvania next week.
TEA SATE Academy Day coming to Milan Expo in September


The Themed Entertainment Association (TEA) is holding another of its SATE (Storytelling, Architecture, Technology, Experience) Academy Days in September, this time hosted at the 2015 Milan Expo.
TEA to host SATE Academy Day at Europa Park in June


The Themed Entertainment Association’s (TEA) Europe and Middle East Division will hold a SATE (Storytelling, Architecture, Technology, Experience) Academy Day in June hosted at Germany’s Europa Park.
FEATURE: Conference Report: SATE 2014


TEA president Christine Kerr presents the hot topics from the annual design conference devoted to Storytelling, Architecture, Technology, Experience
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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