Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Rockwell Group find inspiration in midcentury Modernism and Hollywood glamour for new LA hotel
POSTED 23 Oct 2017 . BY Kim Megson
A swimming pool, cabanas and a secret garden cafe are housed on the hotel's roof Credit: Warren Jagger

We love the houses designed by modernists such as John Lautner and Richard Neutra, so we wanted to create a vertical and contemporary version
– Shawn Sullivan, Rockwell Group partner and studio leader
David Rockwell’s design studio have completed a Los Angeles hotel that pays homage to the city’s iconic mid-century modern architecture.

The 178-bedroom Dream Hollywood Hotel is located on the city’s Selma Avenue, close to the Hollywood Walk of Fame and in the shadow of the Hollywood Hills.

Rockwell Group and operator Dream Hotels sought to bring something of the glamour of Tinseltown to the hotel, mixed with a dose of mid-century Modernism and a strong visual connection between the indoor and outdoor.

The walls of the airy, double-height space completely open up to a landscaped pedestrian alley, and a garden path guides guests from the entrance to the check-in and concierge area. At night, lighting effects mimic the shadows cast by the sun hitting trees and are projected on the path.

The focal point of the space is a huge stone fireplace, inspired by the hearths found in many mid-century LA homes. This reference to the local architecture is carried into the hotel’s guest rooms, which are partly inspired by the surrounding Californian hillside residences. They carry two colour schemes – one evoking sky and water against a desert backdrop and one reflecting the colours of an LA sunset.

“We were excited to provide an alternate hotel experience and something that makes guests feel as if they’re checking into a local residence,” said Rockwell Group partner and studio leader Shawn Sullivan.

“We drew inspiration from the amazing homes in Los Angeles, especially the Hollywood Hills. We love the houses designed by modernists such as John Lautner and Richard Neutra, so we wanted to create a vertical and contemporary version.

“The design ultimately pays homage to mid-century modern architecture unique to LA with a Dream Hotels twist.”

An 11,000sq ft (1,000sq m) rooftop destination, operated by the TAO Group, includes space for dancing, dining and lounging and features a retractable roof designed to maximise views of the Hollywood sign and skyline. The roof also houses a swimming pool, cabanas and a secret garden café.

“We had the opportunity to not design just one or two destinations, but an entire complex,” said Sullivan. “The experience takes up almost an entire block of Hollywood that offers nightlife, hospitality and dining.

“It feels like an exciting new approach to planning that invites guests and locals alike to stay and linger. It’s an immersive playground for the city.”
An 11,000sq ft (1,000sq m) rooftop destination, operated by the TAO Group, includes space for dancing, dining and lounging Credit: Emily Andrews
The 178-room Dream Hollywood Hotel is located on the city’s Selma Avenue, close to the Hollywood Walk of Fame and in the shadow of the Hollywood Hills Credit: Emily Andrews
A swimming pool, cabanas and a secret garden cafe are housed on the hotel's roof Credit: Warren Jagger
A strong visual connection has been created between the indoor and outdoor areas Credit: Emily Andrews
Rockwell Group have evoked the style of Modernist architects John Lautner and Richard Neutra Credit: Emily Andrews
Credit: Emily Andrews
Credit: Emily Andrews
Credit: Emily Andrews
Credit: Warren Jagger
Credit: Warren Jagger
Credit: Warren Jagger
Credit: Warren Jagger
RELATED STORIES
  Dream team to launch four hotels in Vietnam


US hotel management firm Dream Hotel Group has signed an agreement with Vietnamese company Beegreen Group to open its first Dream brand hotel in Vietnam.
  David Rockwell designing Hollywood property for Dream Hotels


David Rockwell’s design studio have revealed the first renderings of the “playfully sophisticated” Los Angeles hotel they are creating for boutique operator Dream Hotels.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Rockwell Group find inspiration in midcentury Modernism and Hollywood glamour for new LA hotel
POSTED 23 Oct 2017 . BY Kim Megson
A swimming pool, cabanas and a secret garden cafe are housed on the hotel's roof Credit: Warren Jagger
We love the houses designed by modernists such as John Lautner and Richard Neutra, so we wanted to create a vertical and contemporary version
– Shawn Sullivan, Rockwell Group partner and studio leader
David Rockwell’s design studio have completed a Los Angeles hotel that pays homage to the city’s iconic mid-century modern architecture.

The 178-bedroom Dream Hollywood Hotel is located on the city’s Selma Avenue, close to the Hollywood Walk of Fame and in the shadow of the Hollywood Hills.

Rockwell Group and operator Dream Hotels sought to bring something of the glamour of Tinseltown to the hotel, mixed with a dose of mid-century Modernism and a strong visual connection between the indoor and outdoor.

The walls of the airy, double-height space completely open up to a landscaped pedestrian alley, and a garden path guides guests from the entrance to the check-in and concierge area. At night, lighting effects mimic the shadows cast by the sun hitting trees and are projected on the path.

The focal point of the space is a huge stone fireplace, inspired by the hearths found in many mid-century LA homes. This reference to the local architecture is carried into the hotel’s guest rooms, which are partly inspired by the surrounding Californian hillside residences. They carry two colour schemes – one evoking sky and water against a desert backdrop and one reflecting the colours of an LA sunset.

“We were excited to provide an alternate hotel experience and something that makes guests feel as if they’re checking into a local residence,” said Rockwell Group partner and studio leader Shawn Sullivan.

“We drew inspiration from the amazing homes in Los Angeles, especially the Hollywood Hills. We love the houses designed by modernists such as John Lautner and Richard Neutra, so we wanted to create a vertical and contemporary version.

“The design ultimately pays homage to mid-century modern architecture unique to LA with a Dream Hotels twist.”

An 11,000sq ft (1,000sq m) rooftop destination, operated by the TAO Group, includes space for dancing, dining and lounging and features a retractable roof designed to maximise views of the Hollywood sign and skyline. The roof also houses a swimming pool, cabanas and a secret garden café.

“We had the opportunity to not design just one or two destinations, but an entire complex,” said Sullivan. “The experience takes up almost an entire block of Hollywood that offers nightlife, hospitality and dining.

“It feels like an exciting new approach to planning that invites guests and locals alike to stay and linger. It’s an immersive playground for the city.”
An 11,000sq ft (1,000sq m) rooftop destination, operated by the TAO Group, includes space for dancing, dining and lounging Credit: Emily Andrews
The 178-room Dream Hollywood Hotel is located on the city’s Selma Avenue, close to the Hollywood Walk of Fame and in the shadow of the Hollywood Hills Credit: Emily Andrews
A swimming pool, cabanas and a secret garden cafe are housed on the hotel's roof Credit: Warren Jagger
A strong visual connection has been created between the indoor and outdoor areas Credit: Emily Andrews
Rockwell Group have evoked the style of Modernist architects John Lautner and Richard Neutra Credit: Emily Andrews
Credit: Emily Andrews
Credit: Emily Andrews
Credit: Emily Andrews
Credit: Warren Jagger
Credit: Warren Jagger
Credit: Warren Jagger
Credit: Warren Jagger
RELATED STORIES
Dream team to launch four hotels in Vietnam


US hotel management firm Dream Hotel Group has signed an agreement with Vietnamese company Beegreen Group to open its first Dream brand hotel in Vietnam.
David Rockwell designing Hollywood property for Dream Hotels


David Rockwell’s design studio have revealed the first renderings of the “playfully sophisticated” Los Angeles hotel they are creating for boutique operator Dream Hotels.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS