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NEWS
Rockliffe Hall spa director Liz Holmes lands Virgin Active role
POSTED 25 Feb 2015 . BY Jak Phillips
Having joined Rockliffe in 2009, Holmes grew the team to over 60 and scooped a slew of spa industry awards in the process
Spa director Liz Holmes is to leave Darlington, UK's, Rockliffe Hall after six years at the helm to take up the role of national health and beauty manager with health club chain Virgin Active.

Holmes is to replace Emma Williams, who after nine years at Virgin is heading to The Joshua Tree day spa in Nottingham. Williams met Holmes on an education panel at a beauty event and – having announced her intention to step down late last year – decided that the Rockliffe Hall spa director would be her ideal successor.

For Holmes, the new role offers a fresh set of challenges and enables her to hand over to the “amazing team” at Rockliffe.

“While the scope and scale of the new role will change with 38 sites, many of the opportunities and challenges will be exactly the same,” Holmes told Leisure Opportunities.

“Key for me will be to get to the hearts and minds of the already successful team and identify how we can make a positive impact on the business results together.”

Having joined Rockliffe in 2009, Holmes grew the team to over 60 and scooped a slew of spa industry awards in the process. While she’s eager to harness her extensive experience in the new role, she says the first couple of months will see her take stock and assess opportunities.

“I will initially be consolidating the great work which Emma has done at Virgin to ensure consistent customer service and sales success,” added Holmes.

“(We’ll look).... to re-evaluate the plan for health and beauty at Virgin once opportunities have been identified.

• To read an article by Liz Holmes on what health clubs can learn from spas – first featured in the August 2013 edition of Health Club Management – click here.
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Today's multi-faceted spas have important lessons to teach health clubs about the customer experience, says Liz Holmes
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NEWS
Rockliffe Hall spa director Liz Holmes lands Virgin Active role
POSTED 25 Feb 2015 . BY Jak Phillips
Having joined Rockliffe in 2009, Holmes grew the team to over 60 and scooped a slew of spa industry awards in the process
Spa director Liz Holmes is to leave Darlington, UK's, Rockliffe Hall after six years at the helm to take up the role of national health and beauty manager with health club chain Virgin Active.

Holmes is to replace Emma Williams, who after nine years at Virgin is heading to The Joshua Tree day spa in Nottingham. Williams met Holmes on an education panel at a beauty event and – having announced her intention to step down late last year – decided that the Rockliffe Hall spa director would be her ideal successor.

For Holmes, the new role offers a fresh set of challenges and enables her to hand over to the “amazing team” at Rockliffe.

“While the scope and scale of the new role will change with 38 sites, many of the opportunities and challenges will be exactly the same,” Holmes told Leisure Opportunities.

“Key for me will be to get to the hearts and minds of the already successful team and identify how we can make a positive impact on the business results together.”

Having joined Rockliffe in 2009, Holmes grew the team to over 60 and scooped a slew of spa industry awards in the process. While she’s eager to harness her extensive experience in the new role, she says the first couple of months will see her take stock and assess opportunities.

“I will initially be consolidating the great work which Emma has done at Virgin to ensure consistent customer service and sales success,” added Holmes.

“(We’ll look).... to re-evaluate the plan for health and beauty at Virgin once opportunities have been identified.

• To read an article by Liz Holmes on what health clubs can learn from spas – first featured in the August 2013 edition of Health Club Management – click here.
RELATED STORIES
FEATURE: Health club spa: Embracing spa


Today's multi-faceted spas have important lessons to teach health clubs about the customer experience, says Liz Holmes
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
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Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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