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Rise in visits to attractions says VisitBritain survey
POSTED 30 Jul 2003 . BY
According to the latest survey published by English tourism organisation, VisitBritain, visitor figures for UK attractions experienced an overall rise of 8 per cent in 2002, compared with reported numbers in the previous year.

The British Airways London Eye received the highest figures in the UK for an admission-charging attraction. Open to the public in March 2000, the wheel received a 6 per cent increase in 2002 visitors to 4.09 million, in comparison to the 2001 figures.

Another relatively new attraction, The Eden Project, has also experienced a rise to 7.8 per cent while the Tate Modern has enjoyed a 30 per cent increase, which has been attributed in part to the success of its Picasso and Warhol exhibitions.

However, core traditional and historic tourist places of interest such as the Tower of London and Canterbury Cathedral have experienced 3.9 per cent and 3.5 per cent downturns respectively, while the Royal Academy of Arts has taken a 12.8 per cent drop in figures.

According to VisitBritain, this is due to the location of the attractions and the fact that overseas visitor figures for 2002 had not fully recovered from the after-effects of either the foot-and-mouth disease or the September 11 terrorist attacks.

The top free-admission visitor attraction was Blackpool Pleasure Beach with 6.2 million visitors in 2002.

Alongside aggressive domestic marketing and an upturn in European visitors, overall figures for farm visits were up 50 per cent in 2002, wildlife attractions rose by 13 per cent and country parks also had a 13 per cent rise, all reflecting a steady increase in popularity from the previous 2001 figures.

The free admission policy that has been introduced by museums and art galleries has given London’s Science Museum 94 per cent more visitors with the Natural History museum also enjoying a 74 per cent rise.

Tourism minister, Richard Caborn, said: “The huge wealth of visitor attractions across the UK shows just how much we have to offer tourists from home and abroad. Attractions are at the heart of our tourism industry’s continuing recovery.”

VisitBritain has also announced new initiatives to woo overseas customers this week.

Currently, VisitBritain operates in 27 overseas markets and has revealed plans to enter four new markets within the year – namely Poland, Russia, China and South Korea. The 27 markets combined with the four potentially new markets equal 90 per cent of visitors to Britain.

Chief executive, Tom Wright, said: “Clearly we are operating in a volatile climate but we are confident that we are ready to react flexibly and creatively to changing situations.

“We are responding to current events by undertaking a £6m short-break campaign in the less-affected European market and, at the same time, we are developing a significant push to launch a campaign in the American market when the time is right. We have world class ambitions.”

VisitBritain has also recently appointed Jeremy Brinkworth as its new head of business tourism. Details: www.visitbritain.com

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Jobs   News   Products   Magazine
NEWS
Rise in visits to attractions says VisitBritain survey
POSTED 30 Jul 2003 . BY
According to the latest survey published by English tourism organisation, VisitBritain, visitor figures for UK attractions experienced an overall rise of 8 per cent in 2002, compared with reported numbers in the previous year.

The British Airways London Eye received the highest figures in the UK for an admission-charging attraction. Open to the public in March 2000, the wheel received a 6 per cent increase in 2002 visitors to 4.09 million, in comparison to the 2001 figures.

Another relatively new attraction, The Eden Project, has also experienced a rise to 7.8 per cent while the Tate Modern has enjoyed a 30 per cent increase, which has been attributed in part to the success of its Picasso and Warhol exhibitions.

However, core traditional and historic tourist places of interest such as the Tower of London and Canterbury Cathedral have experienced 3.9 per cent and 3.5 per cent downturns respectively, while the Royal Academy of Arts has taken a 12.8 per cent drop in figures.

According to VisitBritain, this is due to the location of the attractions and the fact that overseas visitor figures for 2002 had not fully recovered from the after-effects of either the foot-and-mouth disease or the September 11 terrorist attacks.

The top free-admission visitor attraction was Blackpool Pleasure Beach with 6.2 million visitors in 2002.

Alongside aggressive domestic marketing and an upturn in European visitors, overall figures for farm visits were up 50 per cent in 2002, wildlife attractions rose by 13 per cent and country parks also had a 13 per cent rise, all reflecting a steady increase in popularity from the previous 2001 figures.

The free admission policy that has been introduced by museums and art galleries has given London’s Science Museum 94 per cent more visitors with the Natural History museum also enjoying a 74 per cent rise.

Tourism minister, Richard Caborn, said: “The huge wealth of visitor attractions across the UK shows just how much we have to offer tourists from home and abroad. Attractions are at the heart of our tourism industry’s continuing recovery.”

VisitBritain has also announced new initiatives to woo overseas customers this week.

Currently, VisitBritain operates in 27 overseas markets and has revealed plans to enter four new markets within the year – namely Poland, Russia, China and South Korea. The 27 markets combined with the four potentially new markets equal 90 per cent of visitors to Britain.

Chief executive, Tom Wright, said: “Clearly we are operating in a volatile climate but we are confident that we are ready to react flexibly and creatively to changing situations.

“We are responding to current events by undertaking a £6m short-break campaign in the less-affected European market and, at the same time, we are developing a significant push to launch a campaign in the American market when the time is right. We have world class ambitions.”

VisitBritain has also recently appointed Jeremy Brinkworth as its new head of business tourism. Details: www.visitbritain.com

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
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IAAPA has joined a range of US travel and tourism trade organisations in calling for the lifting of border entry restrictions and to help revive the visitor flow into the country.
Merlin hits the market with surge of new openings
Merlin Entertainments has been busy with a raft of new openings and future project announcements, as the global visitor attractions industry begins to emerge from COVID-19 lockdowns and restrictions.
Saudi Arabia offers US$133m in loans to create 50 new attractions
Saudi Arabia's General Entertainment Authority (GEA) has pledged to provide SAR500m (US$133m, €112m, £96m) worth of loans to companies, in order to create new attractions and entertainment projects in the country.
Hong Kong's Ocean Park opens Water World with 27 new outdoor and indoor attractions
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

28-30 Sep 2021

International Wellness Tourism Conference

Carillon Miami Wellness Resort, Miami, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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