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NEWS
Revised plans for £20m 'The Journey' attraction to be submitted later this year
POSTED 10 Sep 2018 . BY Tom Walker
Focusing on biodiversity, the underground attraction will mix ancient stone carvings with virtual and augmented reality
Revised plans will be submitted later this year for a long-awaited, underground visitor attraction on Dorset's Jurassic Coast.

Named 'The Journey', the £20m scheme will be located in the disused Albion Stone mines in Portland.

Exact details of the facilities are to be confirmed, but the attraction will focus on biodiversity and be based on a gallery-style visitor journey, mixing ancient stone carvings with virtual and augmented reality.

The new plans replace the original designs for a £80m (US$105.6m, €89.2m) subterranean geological park called Jurassica at the site, which were shelved last year. The original attraction – a subterranean geological park with a 'dinosaur theme' – was set to bring in 960,000 visitors annually and was scheduled to open by 2020.

It was backed and supported by Sir David Attenborough, the Eden Project's Sir Tim Smit and science writer Michael Hanlon. The project suffered a blow, however, when Hanlon died of a heart attack last year.

The new, revised development still has the backing of Sir Tim Smit and the Eden Project and will include elements of a biodiversity project called the Mass Extinction Memorial Observatory (MEMO).

“The ambition for us all is to create something genuinely world class in the mines beneath Portland to present biodiversity, evolution and the art of seeing the world anew in the most theatrical and possibly the most appropriate setting on earth, the Jurassic Coast,” said Smit.

“It is our collective ambition too that this should be the catalyst to the creation of educational facilities that will, in turn, incubate opportunities for the island for years to come.”
PROJECT PROFILE:

Jurassica - Dinosaur Museum
The 40m (132ft) deep Yeolands quarry will feature a 340ft (103.6m) glass roof and will house robot swimming plesiosaurs, fossils and interactive displays.

Location: United Kingdom
Budget: £80m

RELATED STORIES
  Sir Tim Smit heads up new project as Jurassica and Memo join forces


The long-awaited Jurassica project is taking a new path towards realisation, joining forces with biodiversity project Memo to create a single visitor experience.
  Jurassica project secures HLF Funding to create wildlife corridor


The long-touted Jurassica project, a multi-million pound dinosaur attraction inside a former quarry in Dorset, UK, will take its first steps as a visitor attraction after securing Heritage Lottery Funding to open part of the area as a nature trail ahead of a full launch when funding is secured.
  Jurassica moves forward with £80m plans following death of project's founder


Following the sudden death of its founder earlier in the year, plans are moving forward to create an £80m (US$105m, €94.2m) dinosaur attraction inside a former quarry in Dorset, UK.
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NEWS
Revised plans for £20m 'The Journey' attraction to be submitted later this year
POSTED 10 Sep 2018 . BY Tom Walker
Focusing on biodiversity, the underground attraction will mix ancient stone carvings with virtual and augmented reality
Revised plans will be submitted later this year for a long-awaited, underground visitor attraction on Dorset's Jurassic Coast.

Named 'The Journey', the £20m scheme will be located in the disused Albion Stone mines in Portland.

Exact details of the facilities are to be confirmed, but the attraction will focus on biodiversity and be based on a gallery-style visitor journey, mixing ancient stone carvings with virtual and augmented reality.

The new plans replace the original designs for a £80m (US$105.6m, €89.2m) subterranean geological park called Jurassica at the site, which were shelved last year. The original attraction – a subterranean geological park with a 'dinosaur theme' – was set to bring in 960,000 visitors annually and was scheduled to open by 2020.

It was backed and supported by Sir David Attenborough, the Eden Project's Sir Tim Smit and science writer Michael Hanlon. The project suffered a blow, however, when Hanlon died of a heart attack last year.

The new, revised development still has the backing of Sir Tim Smit and the Eden Project and will include elements of a biodiversity project called the Mass Extinction Memorial Observatory (MEMO).

“The ambition for us all is to create something genuinely world class in the mines beneath Portland to present biodiversity, evolution and the art of seeing the world anew in the most theatrical and possibly the most appropriate setting on earth, the Jurassic Coast,” said Smit.

“It is our collective ambition too that this should be the catalyst to the creation of educational facilities that will, in turn, incubate opportunities for the island for years to come.”
RELATED STORIES
Sir Tim Smit heads up new project as Jurassica and Memo join forces


The long-awaited Jurassica project is taking a new path towards realisation, joining forces with biodiversity project Memo to create a single visitor experience.
Jurassica project secures HLF Funding to create wildlife corridor


The long-touted Jurassica project, a multi-million pound dinosaur attraction inside a former quarry in Dorset, UK, will take its first steps as a visitor attraction after securing Heritage Lottery Funding to open part of the area as a nature trail ahead of a full launch when funding is secured.
Jurassica moves forward with £80m plans following death of project's founder


Following the sudden death of its founder earlier in the year, plans are moving forward to create an £80m (US$105m, €94.2m) dinosaur attraction inside a former quarry in Dorset, UK.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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