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NEWS
Revealed: What Chinese visitors want from a UK hotel
POSTED 05 Aug 2014 . BY Chris Dodd
Chinese visitors to the UK have doubled since 2005 Credit: Shutterstock.com/Kzenon
Chinese tourists have shed some light on the type of hotels they value in the UK, with visitors numbers from the Middle Kingdom having doubled since 2005.

According to results published by Booking.com, Chinese tourists have rated Birmingham’s three-star Holiday Inn Express as the best place to stay in the country – handing the offering a rating of 9.6 out of 10.

Other hotels that made up the top five hotels in the UK according to Chinese visitors were Old Town Chambers, Edinburgh, Bath Paradise House, Bath, Broadlands Guest House, Windermere and Tower Guest House, York.

The Chinese tourists’ first choice – the £49 per night Holiday Inn – was praised for a number of different qualities, including the size of its bath, complimentary breakfast, pillows on offer and proximity to attractions.

“In line with industry trends, we have experienced a 50 per cent increase in UK bookings by Chinese tourists in the first quarter of 2014 compared to the same timeframe in 2013,” said Jason Grist, the UK area manager of Booking.com.

“In addition, we have seen the range of accommodations stayed in increase by almost a third. We believe this growth is just the beginning.

Chinese tourists have proven to be increasingly important to the UK’s tourism industry, with visitors spending £492m across the country last year.

Such is the impact tourists from the country could have on Britain, the UK Chancellor launched a pilot scheme last October to allow a select group of Chinese tour operators to use a Schengen form when applying for a UK visa, in order to increase visitors numbers by making the visiting process easier.
RELATED STORIES
  British landmarks to be renamed in Chinese as part of tourism drive


British landmarks Giant’s Causeway, Hadrian’s Wall and Kensington Palace are among 101 points of interest to be given Chinese names as VisitBritain continues its concerted campaign to court tourists from the Asian superpower.
  UK could be missing out on £1.2bn in Chinese tourism spend each year, says new report


Leisure and hospitality industries in the UK could continue to lose ground on France and Germany in attracting high-spending Chinese tourists unless the UK government is to simplify its visa application process, according to a new report.
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Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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Jobs    News   Products   Magazine   Subscribe
NEWS
Revealed: What Chinese visitors want from a UK hotel
POSTED 05 Aug 2014 . BY Chris Dodd
Chinese visitors to the UK have doubled since 2005 Credit: Shutterstock.com/Kzenon
Chinese tourists have shed some light on the type of hotels they value in the UK, with visitors numbers from the Middle Kingdom having doubled since 2005.

According to results published by Booking.com, Chinese tourists have rated Birmingham’s three-star Holiday Inn Express as the best place to stay in the country – handing the offering a rating of 9.6 out of 10.

Other hotels that made up the top five hotels in the UK according to Chinese visitors were Old Town Chambers, Edinburgh, Bath Paradise House, Bath, Broadlands Guest House, Windermere and Tower Guest House, York.

The Chinese tourists’ first choice – the £49 per night Holiday Inn – was praised for a number of different qualities, including the size of its bath, complimentary breakfast, pillows on offer and proximity to attractions.

“In line with industry trends, we have experienced a 50 per cent increase in UK bookings by Chinese tourists in the first quarter of 2014 compared to the same timeframe in 2013,” said Jason Grist, the UK area manager of Booking.com.

“In addition, we have seen the range of accommodations stayed in increase by almost a third. We believe this growth is just the beginning.

Chinese tourists have proven to be increasingly important to the UK’s tourism industry, with visitors spending £492m across the country last year.

Such is the impact tourists from the country could have on Britain, the UK Chancellor launched a pilot scheme last October to allow a select group of Chinese tour operators to use a Schengen form when applying for a UK visa, in order to increase visitors numbers by making the visiting process easier.
RELATED STORIES
British landmarks to be renamed in Chinese as part of tourism drive


British landmarks Giant’s Causeway, Hadrian’s Wall and Kensington Palace are among 101 points of interest to be given Chinese names as VisitBritain continues its concerted campaign to court tourists from the Asian superpower.
UK could be missing out on £1.2bn in Chinese tourism spend each year, says new report


Leisure and hospitality industries in the UK could continue to lose ground on France and Germany in attracting high-spending Chinese tourists unless the UK government is to simplify its visa application process, according to a new report.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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