Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Rem Koolhaas says architecture has 'serious communication problem'
POSTED 25 May 2016 . BY Kim Megson
Koolhaas said 'to have a certain virtuosity of interpretation of every phenomenon is crucial' Credit: Strelka Institute for Media, Architecture and Design
Pritzker Prize winning architect and theorist Rem Koolhaas has called for more communication between architects; criticising those who are unwilling to listen to those from different cultures and with different value systems.

According to US publication Fast Company, the OMA founder made the statement during a session held on the final day of the American Institute of Architects Convention in Philadelphia.

"Architecture has a serious problem today in that people who aren’t alike don’t communicate,” said Koolhaas. “But actually I’m more interested in communicating with people I disagree with than people I agree with.

"To have a certain virtuosity of interpretation of every phenomenon is crucial. We’re working in a world where so many different cultures are operating at the same time each with their own value system.

“If you want to be relevant, you need to be open to an enormous multiplicity of values, interpretations, and readings. The old-fashioned Western ‘this is’ ‘that is’ approach is no longer tenable. We need to be intellectual and rigorous, but at the same time relativist."

As well as problems with communication, Koolhaas also objected to the underplaying of the role played by engineers in creating buildings. "I really hate this demeaning of architecture as an icon,” he said. “Because of this reading, there’s a really unfortunate way that contributions of other partnerships and other forms of knowledge are ignored.

“The best work is half engineering and half architecture and therefore completely dependent on the contribution of engineers."

Asked about the future of architecture, Koolhaas said “the path forward” is to search for new domains "which are not a simple vulgar multiplication of uninspired global projects”. He praised innovations in preservation projects as a particular source of hope.

“By definition, a preservation project is an homage to earlier cultures and mentalities to which you can add a new dimension, a new function, a new beauty or appeal,” he said. “Almost every impulse signals that globalisation needs rethinking or adjustment [in favour of a more localised focus]."

Koolhaas made the comments while in discussions with architect Mohsen Mostafavi, dean of the Harvard Graduate School of Design.

Other speakers at the AIA conference included architect and MIT professor Neri Oxman and actor Julia-Louis Dreyfuss, who replaced Kevin Spacey to deliver a talk on the need for architects to innovate, cause disruption and take risks.
RELATED STORIES
  Bjarke Ingels named one of TIME's 100 Most Influential People as Rem Koolhaas pays tribute


BIG founder Bjarke Ingels has been included in TIME’s list of the 100 Most Influential People in 2016.
  Kevin Spacey to deliver keynote speech at architecture convention in Philadelphia


Kevin Spacey, the award-winning US producer and actor, is to give the keynote speech at the 2016 American Institute of Architects convention in Philadelphia.
  FEATURE: CLAD people: Rem Koolhaas


Architectural practice OMA have converted a former industrial complex in Milan, Italy, into a new home for designer Miuccia Prada’s Fondazione Prada. We speak to OMA's founder, Rem Koolhaas
  RIBA names Rem Koolhaas as Jencks Award winner


The Royal Institute of British Architects (RIBA) has named Dutch architect Rem Koolhaas as the recipient of the 2012 Jencks Award. The Jencks Award is given annually to an individual (or practice) that has recently made a major contribution internationally to both the theory and practice of architecture.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Rem Koolhaas says architecture has 'serious communication problem'
POSTED 25 May 2016 . BY Kim Megson
Koolhaas said 'to have a certain virtuosity of interpretation of every phenomenon is crucial' Credit: Strelka Institute for Media, Architecture and Design
Pritzker Prize winning architect and theorist Rem Koolhaas has called for more communication between architects; criticising those who are unwilling to listen to those from different cultures and with different value systems.

According to US publication Fast Company, the OMA founder made the statement during a session held on the final day of the American Institute of Architects Convention in Philadelphia.

"Architecture has a serious problem today in that people who aren’t alike don’t communicate,” said Koolhaas. “But actually I’m more interested in communicating with people I disagree with than people I agree with.

"To have a certain virtuosity of interpretation of every phenomenon is crucial. We’re working in a world where so many different cultures are operating at the same time each with their own value system.

“If you want to be relevant, you need to be open to an enormous multiplicity of values, interpretations, and readings. The old-fashioned Western ‘this is’ ‘that is’ approach is no longer tenable. We need to be intellectual and rigorous, but at the same time relativist."

As well as problems with communication, Koolhaas also objected to the underplaying of the role played by engineers in creating buildings. "I really hate this demeaning of architecture as an icon,” he said. “Because of this reading, there’s a really unfortunate way that contributions of other partnerships and other forms of knowledge are ignored.

“The best work is half engineering and half architecture and therefore completely dependent on the contribution of engineers."

Asked about the future of architecture, Koolhaas said “the path forward” is to search for new domains "which are not a simple vulgar multiplication of uninspired global projects”. He praised innovations in preservation projects as a particular source of hope.

“By definition, a preservation project is an homage to earlier cultures and mentalities to which you can add a new dimension, a new function, a new beauty or appeal,” he said. “Almost every impulse signals that globalisation needs rethinking or adjustment [in favour of a more localised focus]."

Koolhaas made the comments while in discussions with architect Mohsen Mostafavi, dean of the Harvard Graduate School of Design.

Other speakers at the AIA conference included architect and MIT professor Neri Oxman and actor Julia-Louis Dreyfuss, who replaced Kevin Spacey to deliver a talk on the need for architects to innovate, cause disruption and take risks.
RELATED STORIES
Bjarke Ingels named one of TIME's 100 Most Influential People as Rem Koolhaas pays tribute


BIG founder Bjarke Ingels has been included in TIME’s list of the 100 Most Influential People in 2016.
Kevin Spacey to deliver keynote speech at architecture convention in Philadelphia


Kevin Spacey, the award-winning US producer and actor, is to give the keynote speech at the 2016 American Institute of Architects convention in Philadelphia.
FEATURE: CLAD people: Rem Koolhaas


Architectural practice OMA have converted a former industrial complex in Milan, Italy, into a new home for designer Miuccia Prada’s Fondazione Prada. We speak to OMA's founder, Rem Koolhaas
RIBA names Rem Koolhaas as Jencks Award winner


The Royal Institute of British Architects (RIBA) has named Dutch architect Rem Koolhaas as the recipient of the 2012 Jencks Award. The Jencks Award is given annually to an individual (or practice) that has recently made a major contribution internationally to both the theory and practice of architecture.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS