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Rem Koolhaas says architecture has 'serious communication problem'
POSTED 25 May 2016 . BY Kim Megson
Koolhaas said 'to have a certain virtuosity of interpretation of every phenomenon is crucial' Credit: Strelka Institute for Media, Architecture and Design
Pritzker Prize winning architect and theorist Rem Koolhaas has called for more communication between architects; criticising those who are unwilling to listen to those from different cultures and with different value systems.

According to US publication Fast Company, the OMA founder made the statement during a session held on the final day of the American Institute of Architects Convention in Philadelphia.

"Architecture has a serious problem today in that people who aren’t alike don’t communicate,” said Koolhaas. “But actually I’m more interested in communicating with people I disagree with than people I agree with.

"To have a certain virtuosity of interpretation of every phenomenon is crucial. We’re working in a world where so many different cultures are operating at the same time each with their own value system.

“If you want to be relevant, you need to be open to an enormous multiplicity of values, interpretations, and readings. The old-fashioned Western ‘this is’ ‘that is’ approach is no longer tenable. We need to be intellectual and rigorous, but at the same time relativist."

As well as problems with communication, Koolhaas also objected to the underplaying of the role played by engineers in creating buildings. "I really hate this demeaning of architecture as an icon,” he said. “Because of this reading, there’s a really unfortunate way that contributions of other partnerships and other forms of knowledge are ignored.

“The best work is half engineering and half architecture and therefore completely dependent on the contribution of engineers."

Asked about the future of architecture, Koolhaas said “the path forward” is to search for new domains "which are not a simple vulgar multiplication of uninspired global projects”. He praised innovations in preservation projects as a particular source of hope.

“By definition, a preservation project is an homage to earlier cultures and mentalities to which you can add a new dimension, a new function, a new beauty or appeal,” he said. “Almost every impulse signals that globalisation needs rethinking or adjustment [in favour of a more localised focus]."

Koolhaas made the comments while in discussions with architect Mohsen Mostafavi, dean of the Harvard Graduate School of Design.

Other speakers at the AIA conference included architect and MIT professor Neri Oxman and actor Julia-Louis Dreyfuss, who replaced Kevin Spacey to deliver a talk on the need for architects to innovate, cause disruption and take risks.
RELATED STORIES
  Bjarke Ingels named one of TIME's 100 Most Influential People as Rem Koolhaas pays tribute


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  FEATURE: CLAD people: Rem Koolhaas


Architectural practice OMA have converted a former industrial complex in Milan, Italy, into a new home for designer Miuccia Prada’s Fondazione Prada. We speak to OMA's founder, Rem Koolhaas
  RIBA names Rem Koolhaas as Jencks Award winner


The Royal Institute of British Architects (RIBA) has named Dutch architect Rem Koolhaas as the recipient of the 2012 Jencks Award. The Jencks Award is given annually to an individual (or practice) that has recently made a major contribution internationally to both the theory and practice of architecture.
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NEWS
Rem Koolhaas says architecture has 'serious communication problem'
POSTED 25 May 2016 . BY Kim Megson
Koolhaas said 'to have a certain virtuosity of interpretation of every phenomenon is crucial' Credit: Strelka Institute for Media, Architecture and Design
Pritzker Prize winning architect and theorist Rem Koolhaas has called for more communication between architects; criticising those who are unwilling to listen to those from different cultures and with different value systems.

According to US publication Fast Company, the OMA founder made the statement during a session held on the final day of the American Institute of Architects Convention in Philadelphia.

"Architecture has a serious problem today in that people who aren’t alike don’t communicate,” said Koolhaas. “But actually I’m more interested in communicating with people I disagree with than people I agree with.

"To have a certain virtuosity of interpretation of every phenomenon is crucial. We’re working in a world where so many different cultures are operating at the same time each with their own value system.

“If you want to be relevant, you need to be open to an enormous multiplicity of values, interpretations, and readings. The old-fashioned Western ‘this is’ ‘that is’ approach is no longer tenable. We need to be intellectual and rigorous, but at the same time relativist."

As well as problems with communication, Koolhaas also objected to the underplaying of the role played by engineers in creating buildings. "I really hate this demeaning of architecture as an icon,” he said. “Because of this reading, there’s a really unfortunate way that contributions of other partnerships and other forms of knowledge are ignored.

“The best work is half engineering and half architecture and therefore completely dependent on the contribution of engineers."

Asked about the future of architecture, Koolhaas said “the path forward” is to search for new domains "which are not a simple vulgar multiplication of uninspired global projects”. He praised innovations in preservation projects as a particular source of hope.

“By definition, a preservation project is an homage to earlier cultures and mentalities to which you can add a new dimension, a new function, a new beauty or appeal,” he said. “Almost every impulse signals that globalisation needs rethinking or adjustment [in favour of a more localised focus]."

Koolhaas made the comments while in discussions with architect Mohsen Mostafavi, dean of the Harvard Graduate School of Design.

Other speakers at the AIA conference included architect and MIT professor Neri Oxman and actor Julia-Louis Dreyfuss, who replaced Kevin Spacey to deliver a talk on the need for architects to innovate, cause disruption and take risks.
RELATED STORIES
Bjarke Ingels named one of TIME's 100 Most Influential People as Rem Koolhaas pays tribute


BIG founder Bjarke Ingels has been included in TIME’s list of the 100 Most Influential People in 2016.
Kevin Spacey to deliver keynote speech at architecture convention in Philadelphia


Kevin Spacey, the award-winning US producer and actor, is to give the keynote speech at the 2016 American Institute of Architects convention in Philadelphia.
FEATURE: CLAD people: Rem Koolhaas


Architectural practice OMA have converted a former industrial complex in Milan, Italy, into a new home for designer Miuccia Prada’s Fondazione Prada. We speak to OMA's founder, Rem Koolhaas
RIBA names Rem Koolhaas as Jencks Award winner


The Royal Institute of British Architects (RIBA) has named Dutch architect Rem Koolhaas as the recipient of the 2012 Jencks Award. The Jencks Award is given annually to an individual (or practice) that has recently made a major contribution internationally to both the theory and practice of architecture.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
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Elevate Spa Riviera Maya Edition

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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