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NEWS
'Rebel' uk gym owner Nick Whitcombe becoming global advocate for fitness
POSTED 26 Nov 2020 . BY Tom Walker
Liverpool-based Whitcombe’s campaign has this week seen him featured in a full-page article in the New York Times Credit: LinkedIn/Nick Whitcombe
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October tier 3 restrictions, is becoming a fitness industry campaigner of international renown.

Liverpool-based Whitcombe’s campaign has this week seen him featured in a full-page article in the New York Times – an experience he describes as "surreal".

Previously, he has also featured on the BBC’s Panorama programme, (9 November), with his reach stretching as far as the Russia Today programme.

He was also mentioned by Angela Eagle in the recent parliamentary debate on gyms and sport.

Whitcombe first shot into the nation's consciousness when he refused to close his gym, Body Tech Fitness, when Liverpool was placed under tier 3 restrictions – despite multiple visits from police and a pile of fines.

Since then, he has become one of the faces of an unofficial campaign to get the health and fitness industry classified as an ‘essential service’.

Speaking to HCM, Whitcombe says he’s receiving up to 15,000 social media messages a day from people in the industry and well wishers supporting the cause.

“I’ve been in the industry for a decade and it’s the first time that I’ve seen it truly unified from the top to the bottom, which I think is a silver lining to come out of this situation," he told HCM.

"We’re all standing together now – independents, corporates, suppliers. This is testament to the magnitude of the situation.”

He wants to see a Work Out to Help Out scheme, to help avoid the deterioration in mental and physical health the second lockdown is sure to have created, and for gyms to be allowed to stay open during any further lockdowns.

“Prevention is better – and more cost-effective – than cure,” he said.

“The government doesn’t always listen to logic, but they will listen to budgets. So if we can show them how we can stem the drain which lifestyle diseases, such as diabetes, put on the NHS, they may comprehend how our industry can genuinely protect the NHS. No other sector can support it as we can.”

• To read a full interview with Nick Whitcombe, in the latest issue of HCM, click here.
RELATED STORIES
  FEATURE: HCM People: Nick Whitcombe


Whitcombe is fighting for the right to reopen his gym – and stay open
  Rebel gym owner, Nick Whitcombe, appears on Panorama


Nick Whitcombe, the independent gym owner who became a fitness industry campaigner by refusing to shut his Liverpool gym as part of tier 3 restrictions, appeared on the BBC Panorama programme last night (9 November).
  Gyms in Liverpool win fight to reopen after tense standoff


Gyms in Liverpool have been given the go-ahead to reopen, following a dramatic week of negotiations.
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Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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NEWS
'Rebel' uk gym owner Nick Whitcombe becoming global advocate for fitness
POSTED 26 Nov 2020 . BY Tom Walker
Liverpool-based Whitcombe’s campaign has this week seen him featured in a full-page article in the New York Times Credit: LinkedIn/Nick Whitcombe
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October tier 3 restrictions, is becoming a fitness industry campaigner of international renown.

Liverpool-based Whitcombe’s campaign has this week seen him featured in a full-page article in the New York Times – an experience he describes as "surreal".

Previously, he has also featured on the BBC’s Panorama programme, (9 November), with his reach stretching as far as the Russia Today programme.

He was also mentioned by Angela Eagle in the recent parliamentary debate on gyms and sport.

Whitcombe first shot into the nation's consciousness when he refused to close his gym, Body Tech Fitness, when Liverpool was placed under tier 3 restrictions – despite multiple visits from police and a pile of fines.

Since then, he has become one of the faces of an unofficial campaign to get the health and fitness industry classified as an ‘essential service’.

Speaking to HCM, Whitcombe says he’s receiving up to 15,000 social media messages a day from people in the industry and well wishers supporting the cause.

“I’ve been in the industry for a decade and it’s the first time that I’ve seen it truly unified from the top to the bottom, which I think is a silver lining to come out of this situation," he told HCM.

"We’re all standing together now – independents, corporates, suppliers. This is testament to the magnitude of the situation.”

He wants to see a Work Out to Help Out scheme, to help avoid the deterioration in mental and physical health the second lockdown is sure to have created, and for gyms to be allowed to stay open during any further lockdowns.

“Prevention is better – and more cost-effective – than cure,” he said.

“The government doesn’t always listen to logic, but they will listen to budgets. So if we can show them how we can stem the drain which lifestyle diseases, such as diabetes, put on the NHS, they may comprehend how our industry can genuinely protect the NHS. No other sector can support it as we can.”

• To read a full interview with Nick Whitcombe, in the latest issue of HCM, click here.
RELATED STORIES
FEATURE: HCM People: Nick Whitcombe


Whitcombe is fighting for the right to reopen his gym – and stay open
Rebel gym owner, Nick Whitcombe, appears on Panorama


Nick Whitcombe, the independent gym owner who became a fitness industry campaigner by refusing to shut his Liverpool gym as part of tier 3 restrictions, appeared on the BBC Panorama programme last night (9 November).
Gyms in Liverpool win fight to reopen after tense standoff


Gyms in Liverpool have been given the go-ahead to reopen, following a dramatic week of negotiations.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS