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NEWS
Rancho La Puerta names Eliezer Quiñones new general manager
POSTED 14 Sep 2023 . BY Megan Whitby
Prior to joining Rancho La Puerta, Quiñones was the general manager for Banyan Tree Group in Valle de Guadalupe Credit: Rancho La Puerta

Credit: Rancho La Puerta
Eliezer's expertise in the luxury hotel industry makes him the ideal fit for us
– Sarah Livia Brightwood Szekely
Eliezer Quiñones is the new general manager at Rancho La Puerta
Originally from Puerto Rico, Quiñones has spent more than 26 years in the hospitality industry
He has previously worked for St. Regis Hotels & Resorts, Auberge Resorts Collection, Capella Hotels & Resorts, The Luxury Collection and more
Iconic wellness and fitness destination Rancho La Puerta is under new leadership with the appointment of Eliezer Quiñones as new general manager.

A hospitality industry veteran with more than two decades of experience, Quiñones will be leading the iconic Baja California resort in Tecate, which spans 4,000 private acres of gardens, mountains and meadows.

“We’re pleased to welcome Eliezer to our Ranch family,” said Sarah Livia Brightwood Szekely, president of Rancho La Puerta.

“His expertise in the luxury hotel industry makes him the ideal fit for us. We look forward to seeing his positive impact on our guest experience, and beloved community and nurturing the next generation of leaders at The Ranch.”

Originally from Puerto Rico, Quiñones’ hospitality career began in the US 25 years ago but grew and blossomed in Mexico, where he has opened luxury resorts and residences such as The Ritz-Carlton, St. Regis Hotels & Resorts, Auberge Resorts Collection, Capella Hotels & Resorts, TAFER Hotels & Resorts, and The Luxury Collection.

Most recently, he was the general manager for Banyan Tree Group in Valle de Guadalupe.

Looking ahead, Quiñones is determined to continue to build on The Ranch’s legacy and its recent residential development called The Residences at Rancho La Puerta.

More about Rancho La Puerta
Rancho La Puerta was founded in 1940 by spa industry icon Deborah Szekely together with her late husband, Edmond Szekely, with a focus on living simply, respecting the body’s inherent wisdom and embracing a life in nature – principles that still guide the resort today.

Szekely, now a centenarian, is one of the most respected figures in the industry and is often referred to as the 'godmother of spa' – read Spa Business’ exclusive interview with Szekely here.

Rancho La Puerta is famous for its wellness and healing retreats. Guests staying at the 86-key property are offered access to more than 70 indoor and outdoor classes and activities with 20 full-time instructors in residence.

The destination is also home to a 47-treatment room spa which provides a menu of massages, aromatherapy, scrub treatments, scalp rituals and facials.
RELATED STORIES
  Jim Root announces return to Rancho La Puerta after 27 years


Spa and wellness industry veteran Jim Root has been appointed as senior advisor by celebrated Mexican destination spa Rancho La Puerta.
  FEATURE: Industry insights: Deborah Szekely


The wellness industry’s very own testament to longevity, Deborah Szekely, the co-founder of Rancho La Puerta, celebrated her 100th birthday in 2022. Spa Business caught up with her to find out her thoughts on what makes for a long life...
  Wellness Hall of Fame announces Deborah Szekely as inaugural Fellow on her 100th birthday


Deborah Szekely, philanthropist, social activist, teacher and entrepreneur, has been inducted into the Wellness Hall of Fame (WellHOF) as its inaugural Fellow on the day of her 100th birthday.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
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Jobs    News   Products   Magazine   Subscribe
NEWS
Rancho La Puerta names Eliezer Quiñones new general manager
POSTED 14 Sep 2023 . BY Megan Whitby
Prior to joining Rancho La Puerta, Quiñones was the general manager for Banyan Tree Group in Valle de Guadalupe Credit: Rancho La Puerta
Credit: Rancho La Puerta
Eliezer's expertise in the luxury hotel industry makes him the ideal fit for us
– Sarah Livia Brightwood Szekely
Eliezer Quiñones is the new general manager at Rancho La Puerta
Originally from Puerto Rico, Quiñones has spent more than 26 years in the hospitality industry
He has previously worked for St. Regis Hotels & Resorts, Auberge Resorts Collection, Capella Hotels & Resorts, The Luxury Collection and more
Iconic wellness and fitness destination Rancho La Puerta is under new leadership with the appointment of Eliezer Quiñones as new general manager.

A hospitality industry veteran with more than two decades of experience, Quiñones will be leading the iconic Baja California resort in Tecate, which spans 4,000 private acres of gardens, mountains and meadows.

“We’re pleased to welcome Eliezer to our Ranch family,” said Sarah Livia Brightwood Szekely, president of Rancho La Puerta.

“His expertise in the luxury hotel industry makes him the ideal fit for us. We look forward to seeing his positive impact on our guest experience, and beloved community and nurturing the next generation of leaders at The Ranch.”

Originally from Puerto Rico, Quiñones’ hospitality career began in the US 25 years ago but grew and blossomed in Mexico, where he has opened luxury resorts and residences such as The Ritz-Carlton, St. Regis Hotels & Resorts, Auberge Resorts Collection, Capella Hotels & Resorts, TAFER Hotels & Resorts, and The Luxury Collection.

Most recently, he was the general manager for Banyan Tree Group in Valle de Guadalupe.

Looking ahead, Quiñones is determined to continue to build on The Ranch’s legacy and its recent residential development called The Residences at Rancho La Puerta.

More about Rancho La Puerta
Rancho La Puerta was founded in 1940 by spa industry icon Deborah Szekely together with her late husband, Edmond Szekely, with a focus on living simply, respecting the body’s inherent wisdom and embracing a life in nature – principles that still guide the resort today.

Szekely, now a centenarian, is one of the most respected figures in the industry and is often referred to as the 'godmother of spa' – read Spa Business’ exclusive interview with Szekely here.

Rancho La Puerta is famous for its wellness and healing retreats. Guests staying at the 86-key property are offered access to more than 70 indoor and outdoor classes and activities with 20 full-time instructors in residence.

The destination is also home to a 47-treatment room spa which provides a menu of massages, aromatherapy, scrub treatments, scalp rituals and facials.
RELATED STORIES
Jim Root announces return to Rancho La Puerta after 27 years


Spa and wellness industry veteran Jim Root has been appointed as senior advisor by celebrated Mexican destination spa Rancho La Puerta.
FEATURE: Industry insights: Deborah Szekely


The wellness industry’s very own testament to longevity, Deborah Szekely, the co-founder of Rancho La Puerta, celebrated her 100th birthday in 2022. Spa Business caught up with her to find out her thoughts on what makes for a long life...
Wellness Hall of Fame announces Deborah Szekely as inaugural Fellow on her 100th birthday


Deborah Szekely, philanthropist, social activist, teacher and entrepreneur, has been inducted into the Wellness Hall of Fame (WellHOF) as its inaugural Fellow on the day of her 100th birthday.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS