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Rugby Expo: RFU execs lift the lid on artificial grass pitch programme
POSTED 04 Nov 2016 . BY Matthew Campelli
Steve Grainger said the the partnership would increase footfall, and the potential for people to engage with rugby
Twenty-seven clubs and partners have been lined up by the Rugby Football Union (RFU) as part of the first phases of its £50m artificial grass pitch (AGP) programme.

During a session at Rugby Expo, executives from the governing body lifted the lid on the project, which is expected to bring 16,000 regular players into the sport by 2020.

AGP project manager Rory Price told delegates that 22 clubs had been identified as part of the RFU’s Rugby Turf model, with 20 pitches expected to be complete by summer 2018. Of that 20, five are part of a pilot phase, with three completed already in Aylesbury, Preston and Weston-super-Mare.

Another 40 will be built by 2020 to bring that number up to 60, with the RFU will investing £750,000 in each site in exchange for 30-year leases.

Clubs are not able to make expressions of interest for the funding as the programme is being “solicited” by the RFU, which is looking for specific criteria such as land ownership, quality of amenities and local provision.

However, the organisation with fund a third of 40 further community pitches in collaboration with other partners in areas where rugby clubs don’t own pitches and where there is significant need.

Five sites are in development in this Rugby Share scheme, according to facilities investment manager Ross Baxter, who added that the RFU was “not precious” about who the partners were as long as they made participation and maintenance commitments.

Last month, Sports Management revealed that the body was working with the Football Association on a Rugby Share site in Liverpool.

Parts of the country such as Gloucester and London were highlighted as areas of need, with the latter having 50 rugby clubs, although only three own their pitches.

Baxter revealed that Rugby Share agreements will last for the life of the pitch, which is expected to be around 8-10 years.

While the rate of participation will be the main metric the RFU uses to decide the success of the facilities, Price said that the body would survey players to get an idea of their experience.

He added that he was also keen to make a “cultural shift” in terms of encouraging flexible playing times and codes such as 7s and touch rugby, getting more people involved.

To read more about the RFU’s artificial pitch programme, read Sports Management’s interview with the organisation’s director of development Steve Grainger in November’s edition.
RELATED STORIES
  RFU and FA discuss Liverpool grassroots facility partnership


The Rugby Football Union (RFU) is planning to develop an artificial grass pitch in Liverpool on the site of one of the Football Association’s (FA) prospective Parklife hubs.
  RFU’s £50m artificial pitch rollout begins in Aylesbury, Preston and Weston-super-Mare


Aylesbury, Preston and Weston-super-Mare are the first towns to benefit from floodlit artificial pitches under the Rugby Football Union’s (RFU) four-year development plan.
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NEWS
Rugby Expo: RFU execs lift the lid on artificial grass pitch programme
POSTED 04 Nov 2016 . BY Matthew Campelli
Steve Grainger said the the partnership would increase footfall, and the potential for people to engage with rugby
Twenty-seven clubs and partners have been lined up by the Rugby Football Union (RFU) as part of the first phases of its £50m artificial grass pitch (AGP) programme.

During a session at Rugby Expo, executives from the governing body lifted the lid on the project, which is expected to bring 16,000 regular players into the sport by 2020.

AGP project manager Rory Price told delegates that 22 clubs had been identified as part of the RFU’s Rugby Turf model, with 20 pitches expected to be complete by summer 2018. Of that 20, five are part of a pilot phase, with three completed already in Aylesbury, Preston and Weston-super-Mare.

Another 40 will be built by 2020 to bring that number up to 60, with the RFU will investing £750,000 in each site in exchange for 30-year leases.

Clubs are not able to make expressions of interest for the funding as the programme is being “solicited” by the RFU, which is looking for specific criteria such as land ownership, quality of amenities and local provision.

However, the organisation with fund a third of 40 further community pitches in collaboration with other partners in areas where rugby clubs don’t own pitches and where there is significant need.

Five sites are in development in this Rugby Share scheme, according to facilities investment manager Ross Baxter, who added that the RFU was “not precious” about who the partners were as long as they made participation and maintenance commitments.

Last month, Sports Management revealed that the body was working with the Football Association on a Rugby Share site in Liverpool.

Parts of the country such as Gloucester and London were highlighted as areas of need, with the latter having 50 rugby clubs, although only three own their pitches.

Baxter revealed that Rugby Share agreements will last for the life of the pitch, which is expected to be around 8-10 years.

While the rate of participation will be the main metric the RFU uses to decide the success of the facilities, Price said that the body would survey players to get an idea of their experience.

He added that he was also keen to make a “cultural shift” in terms of encouraging flexible playing times and codes such as 7s and touch rugby, getting more people involved.

To read more about the RFU’s artificial pitch programme, read Sports Management’s interview with the organisation’s director of development Steve Grainger in November’s edition.
RELATED STORIES
RFU and FA discuss Liverpool grassroots facility partnership


The Rugby Football Union (RFU) is planning to develop an artificial grass pitch in Liverpool on the site of one of the Football Association’s (FA) prospective Parklife hubs.
RFU’s £50m artificial pitch rollout begins in Aylesbury, Preston and Weston-super-Mare


Aylesbury, Preston and Weston-super-Mare are the first towns to benefit from floodlit artificial pitches under the Rugby Football Union’s (RFU) four-year development plan.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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