The launch of new tourism organisation, VisitBritain, by tourism minister, Kim Howells, has been embraced by The South West Regional Development Agency (SWRDA) on behalf of all RDAs.
An amalgamation of the strengths and resources of the former British Tourist Authority and the English Tourism Council, VisitBritain is designed to provide a single strategic approach to encouraging visitors from overseas and then promoting each part of the country.
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