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NEWS
Premier Global bought by US-based learning solutions firm
POSTED 15 Jul 2014 . BY Jak Phillips
CEO of Premier Global Debra Stuart believes the deal will help to realise mid-term growth targets
Premier Global, the parent company of Premier Training and Active IQ, has been acquired by the US-based technology learning solutions firm Ascend Learning.

UK-based health and fitness trainer Premier Global launched in 1992 and founder Norman Basson believes the deal will help kickstart the company’s next phase of development.

Having registered an 85 per cent growth in profit for 2013, Premier will join other companies in the Ascend portfolio such as the National Academy of Sports Medicine, ATI Nursing Education, Jones and Bartlett Learning and the National Healthcareer Association. The financial details of the deal have not been disclosed.

Headquartered in Boston, Massachusetts, and Leawood, Kansas, Ascend has collaborated with colleges, universities and healthcare providers in the US to deliver learning content and software for vocational education. Specialising in nursing, allied healthcare and wellness, Ascend has acquired Premier Global as a means of extending and developing its international footprint.

“Ascend Learning is a really well established firm in the US, and is known for offering real quality in learning for vocational education,” said Debra Stuart, CEO of Premier Global.

“From the Premier Global perspective, this acquisition comes at an exciting time and gives us even greater support and momentum to deliver on our growth targets within the UK and beyond in the next three to five years.”
RELATED STORIES
  Premier Global appoints Sarah Edmonds as head of standards and compliance


Premier Global, the parent group of Premier Training International and Active IQ, has appointed Sarah Edmonds as head of standards and compliance with a remit of driving forward qualification and programme standards.
  Premier Global announces 85 per cent yearly profit growth


Premier Global, the parent group of Premier Training International and Active IQ, has declared operating profits of £3.1m for its 2013 financial year.
  Premier Global appoints Jon Haywood as new FD


Premier Global has appointed Jon Haywood as its new finance director.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
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NEWS
Premier Global bought by US-based learning solutions firm
POSTED 15 Jul 2014 . BY Jak Phillips
CEO of Premier Global Debra Stuart believes the deal will help to realise mid-term growth targets
Premier Global, the parent company of Premier Training and Active IQ, has been acquired by the US-based technology learning solutions firm Ascend Learning.

UK-based health and fitness trainer Premier Global launched in 1992 and founder Norman Basson believes the deal will help kickstart the company’s next phase of development.

Having registered an 85 per cent growth in profit for 2013, Premier will join other companies in the Ascend portfolio such as the National Academy of Sports Medicine, ATI Nursing Education, Jones and Bartlett Learning and the National Healthcareer Association. The financial details of the deal have not been disclosed.

Headquartered in Boston, Massachusetts, and Leawood, Kansas, Ascend has collaborated with colleges, universities and healthcare providers in the US to deliver learning content and software for vocational education. Specialising in nursing, allied healthcare and wellness, Ascend has acquired Premier Global as a means of extending and developing its international footprint.

“Ascend Learning is a really well established firm in the US, and is known for offering real quality in learning for vocational education,” said Debra Stuart, CEO of Premier Global.

“From the Premier Global perspective, this acquisition comes at an exciting time and gives us even greater support and momentum to deliver on our growth targets within the UK and beyond in the next three to five years.”
RELATED STORIES
Premier Global appoints Sarah Edmonds as head of standards and compliance


Premier Global, the parent group of Premier Training International and Active IQ, has appointed Sarah Edmonds as head of standards and compliance with a remit of driving forward qualification and programme standards.
Premier Global announces 85 per cent yearly profit growth


Premier Global, the parent group of Premier Training International and Active IQ, has declared operating profits of £3.1m for its 2013 financial year.
Premier Global appoints Jon Haywood as new FD


Premier Global has appointed Jon Haywood as its new finance director.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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©Cybertrek 2026

ABOUT LEISURE MEDIA
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