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NEWS
Prada Fondazione's new arts campus by Rem Koolhaas occupies former gin distillery
POSTED 06 May 2015 . BY Tom Anstey
One of the most striking features is a 24-carat gold-clad building Credit: Prada Fondazione
Rem Koolhaas’ OMA have converted a former industrial complex into the new home for designer Miuccia Prada’s Fondazione Prada in Milan, Italy.

The 19,000sq m (204,500sq ft) art campus, has been seven years in the works and was masterplanned by the OMA team of Rem Koolhaas, Chris van Duijn and Federico Pompignoli. Commissioned by Fondazione Prada, the project blends modern and traditional architecture with the regeneration of a 20th century warehouse. Local architects Alvisi Kirimoto & Partners and Atelier Verticale also worked on the project, while Favero&Milan operated as structural engineers.

The former gin distillery is comprised of warehouses, laboratories and brewing silos. The redevelopment project consists of seven existing buildings in addition to three new structures. These include a museum, cinema, auditorium, space for temporary exhibitions and a 10-storey permanent exhibition space to house the foundation’s collection. The project also features a café designed by director Wes Anderson and a large exhibition pavilion.

The redevelopment’s most notable feature is a building known as the Haunted House – a structure clad in 24-carat gold leaf, with only the glass on the windows remaining exposed.

“The Fondazione is not a preservation project and not a new architecture project,” said Rem Koolhaas. “Two conditions that are usually kept separate here confront each other in a state of permanent interaction – offering an ensemble of fragments that will not congeal into a single image, or allow any part to dominate the others.

He added: “New, old, horizontal, vertical, wide, narrow, white, black, open, enclosed – all these contrasts establish the range of oppositions that define the new Fondazione. By introducing so many spatial variables, the complexity of the architecture will promote an unstable, open programming, where art and architecture will benefit from each other’s challenges.”

Fondazione Prada was established by Miuccia Prada in 1993 as a cultural organisation dedicated to the arts, cinema and philosophy. The new venue opens to the public on 9 May.

The exhibition hall houses the foundation's permanent collection Credit: Bas Princen
Credit: Bas Princen
The cinema has been clad in glass Credit: Bas Princen
The former industrial complex has been transformed over seven years Credit: Prada Fondazione
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NEWS
Prada Fondazione's new arts campus by Rem Koolhaas occupies former gin distillery
POSTED 06 May 2015 . BY Tom Anstey
One of the most striking features is a 24-carat gold-clad building Credit: Prada Fondazione
Rem Koolhaas’ OMA have converted a former industrial complex into the new home for designer Miuccia Prada’s Fondazione Prada in Milan, Italy.

The 19,000sq m (204,500sq ft) art campus, has been seven years in the works and was masterplanned by the OMA team of Rem Koolhaas, Chris van Duijn and Federico Pompignoli. Commissioned by Fondazione Prada, the project blends modern and traditional architecture with the regeneration of a 20th century warehouse. Local architects Alvisi Kirimoto & Partners and Atelier Verticale also worked on the project, while Favero&Milan operated as structural engineers.

The former gin distillery is comprised of warehouses, laboratories and brewing silos. The redevelopment project consists of seven existing buildings in addition to three new structures. These include a museum, cinema, auditorium, space for temporary exhibitions and a 10-storey permanent exhibition space to house the foundation’s collection. The project also features a café designed by director Wes Anderson and a large exhibition pavilion.

The redevelopment’s most notable feature is a building known as the Haunted House – a structure clad in 24-carat gold leaf, with only the glass on the windows remaining exposed.

“The Fondazione is not a preservation project and not a new architecture project,” said Rem Koolhaas. “Two conditions that are usually kept separate here confront each other in a state of permanent interaction – offering an ensemble of fragments that will not congeal into a single image, or allow any part to dominate the others.

He added: “New, old, horizontal, vertical, wide, narrow, white, black, open, enclosed – all these contrasts establish the range of oppositions that define the new Fondazione. By introducing so many spatial variables, the complexity of the architecture will promote an unstable, open programming, where art and architecture will benefit from each other’s challenges.”

Fondazione Prada was established by Miuccia Prada in 1993 as a cultural organisation dedicated to the arts, cinema and philosophy. The new venue opens to the public on 9 May.

The exhibition hall houses the foundation's permanent collection Credit: Bas Princen
Credit: Bas Princen
The cinema has been clad in glass Credit: Bas Princen
The former industrial complex has been transformed over seven years Credit: Prada Fondazione
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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