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NEWS
Prada Fondazione's new arts campus by Rem Koolhaas occupies former gin distillery
POSTED 06 May 2015 . BY Tom Anstey
One of the most striking features is a 24-carat gold-clad building Credit: Prada Fondazione
Rem Koolhaas’ OMA have converted a former industrial complex into the new home for designer Miuccia Prada’s Fondazione Prada in Milan, Italy.

The 19,000sq m (204,500sq ft) art campus, has been seven years in the works and was masterplanned by the OMA team of Rem Koolhaas, Chris van Duijn and Federico Pompignoli. Commissioned by Fondazione Prada, the project blends modern and traditional architecture with the regeneration of a 20th century warehouse. Local architects Alvisi Kirimoto & Partners and Atelier Verticale also worked on the project, while Favero&Milan operated as structural engineers.

The former gin distillery is comprised of warehouses, laboratories and brewing silos. The redevelopment project consists of seven existing buildings in addition to three new structures. These include a museum, cinema, auditorium, space for temporary exhibitions and a 10-storey permanent exhibition space to house the foundation’s collection. The project also features a café designed by director Wes Anderson and a large exhibition pavilion.

The redevelopment’s most notable feature is a building known as the Haunted House – a structure clad in 24-carat gold leaf, with only the glass on the windows remaining exposed.

“The Fondazione is not a preservation project and not a new architecture project,” said Rem Koolhaas. “Two conditions that are usually kept separate here confront each other in a state of permanent interaction – offering an ensemble of fragments that will not congeal into a single image, or allow any part to dominate the others.

He added: “New, old, horizontal, vertical, wide, narrow, white, black, open, enclosed – all these contrasts establish the range of oppositions that define the new Fondazione. By introducing so many spatial variables, the complexity of the architecture will promote an unstable, open programming, where art and architecture will benefit from each other’s challenges.”

Fondazione Prada was established by Miuccia Prada in 1993 as a cultural organisation dedicated to the arts, cinema and philosophy. The new venue opens to the public on 9 May.

The exhibition hall houses the foundation's permanent collection Credit: Bas Princen
Credit: Bas Princen
The cinema has been clad in glass Credit: Bas Princen
The former industrial complex has been transformed over seven years Credit: Prada Fondazione
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NEWS
Prada Fondazione's new arts campus by Rem Koolhaas occupies former gin distillery
POSTED 06 May 2015 . BY Tom Anstey
One of the most striking features is a 24-carat gold-clad building Credit: Prada Fondazione
Rem Koolhaas’ OMA have converted a former industrial complex into the new home for designer Miuccia Prada’s Fondazione Prada in Milan, Italy.

The 19,000sq m (204,500sq ft) art campus, has been seven years in the works and was masterplanned by the OMA team of Rem Koolhaas, Chris van Duijn and Federico Pompignoli. Commissioned by Fondazione Prada, the project blends modern and traditional architecture with the regeneration of a 20th century warehouse. Local architects Alvisi Kirimoto & Partners and Atelier Verticale also worked on the project, while Favero&Milan operated as structural engineers.

The former gin distillery is comprised of warehouses, laboratories and brewing silos. The redevelopment project consists of seven existing buildings in addition to three new structures. These include a museum, cinema, auditorium, space for temporary exhibitions and a 10-storey permanent exhibition space to house the foundation’s collection. The project also features a café designed by director Wes Anderson and a large exhibition pavilion.

The redevelopment’s most notable feature is a building known as the Haunted House – a structure clad in 24-carat gold leaf, with only the glass on the windows remaining exposed.

“The Fondazione is not a preservation project and not a new architecture project,” said Rem Koolhaas. “Two conditions that are usually kept separate here confront each other in a state of permanent interaction – offering an ensemble of fragments that will not congeal into a single image, or allow any part to dominate the others.

He added: “New, old, horizontal, vertical, wide, narrow, white, black, open, enclosed – all these contrasts establish the range of oppositions that define the new Fondazione. By introducing so many spatial variables, the complexity of the architecture will promote an unstable, open programming, where art and architecture will benefit from each other’s challenges.”

Fondazione Prada was established by Miuccia Prada in 1993 as a cultural organisation dedicated to the arts, cinema and philosophy. The new venue opens to the public on 9 May.

The exhibition hall houses the foundation's permanent collection Credit: Bas Princen
Credit: Bas Princen
The cinema has been clad in glass Credit: Bas Princen
The former industrial complex has been transformed over seven years Credit: Prada Fondazione
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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