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NEWS
Perkins and Will break ground on outdoor celebration of Black LA
POSTED 04 Mar 2020 . BY Stu Robarts
Destination Crenshaw was conceived to celebrate the energy and accomplishments of Black LA Credit: Perkins and Will

Credit: Perkins and Will
Our role as architects is to translate, through design, the very real, very significant voices and energy of Black LA.
– Zena Howard
Perkins and Will have broken ground on Destination Crenshaw, a 1.3mi (2.1km)-long outdoor art, culture and museum area celebrating Black Los Angeles (LA).

Running along Crenshaw Boulevard, Destination Crenshaw was conceived to celebrate the energy and accomplishments of Black LA, to document and preserve its 200 years plus of history, to seed a "community-driven, counterbalancing force against gentrification" and to drive economic security and opportunities for local residents.

The project, being delivered for LA's Council District 8, will provide an open-air space for people to enjoy, transforming sidewalks, business façades and public structures with art installations, pocket parks, culturally-themed street and landscaping improvements, new trees and green space.

Four themes will serve to inform the experience for people as they move through the area. 'Improvisation' will focus on the community’s resourcefulness, 'Firsts' on past and present African-American pioneers, 'Dreams' on community’s ability to create space for itself and 'Togetherness' on the area’s cultural infrastructure.

In addition to the completed destination providing business and career opportunities for local residents and supporting and helping to launch the careers of local artists, employment opportunities will also be created during the construction phase.

"Destination Crenshaw has been entirely driven by the community itself, and honours not just the neighbourhood as a creative hub, but also Black LA's impact on popular culture and social change," explained Zena Howard, lead architect and art curator at Perkins and Will. "Our role as architects is to translate, through design, the very real, very significant voices and energy of Black LA."
It will take the form of an outdoor art, culture and museum area Credit: Perkins and Will
The destination will provide an open-air space for people to enjoy Credit: Perkins and Will
One aim is to seed a "community-driven, counterbalancing force against gentrification" Credit: Perkins and Will
There will be a raised public space that will provide views of the surroundings Credit: Perkins and Will
Four themes will serve to inform the experience for people as they move through the area Credit: Perkins and Will
The project will drive economic security and opportunities for local residents Credit: Perkins and Will
It will run along Crenshaw Boulevard Credit: Perkins and Will
The project will drive economic security and opportunities for local residents Credit: Perkins and Will
There will be culturally-themed street and landscaping improvements Credit: Perkins and Will
Pocket parks will provide spaces to sit and chat Credit: Perkins and Will
The project will provide additional green space for the area Credit: Perkins and Will
Over 2,000 community residents, business owners and artists gathered for the groundbreaking event Credit: Perkins and Will
RELATED STORIES
  Sneak peek at Perkins + Will’s open-air museum in Los Angeles


American architecture studio Perkins + Will have released renderings of Destination Crenshaw – an outdoor cultural museum set to rise in South Los Angeles.
  FEATURE: Interview: Gabrielle Bullock


Architects must reflect the world they design for, says Perkins+Will’s director of global diversity
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Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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NEWS
Perkins and Will break ground on outdoor celebration of Black LA
POSTED 04 Mar 2020 . BY Stu Robarts
Destination Crenshaw was conceived to celebrate the energy and accomplishments of Black LA Credit: Perkins and Will
Credit: Perkins and Will
Our role as architects is to translate, through design, the very real, very significant voices and energy of Black LA.
– Zena Howard
Perkins and Will have broken ground on Destination Crenshaw, a 1.3mi (2.1km)-long outdoor art, culture and museum area celebrating Black Los Angeles (LA).

Running along Crenshaw Boulevard, Destination Crenshaw was conceived to celebrate the energy and accomplishments of Black LA, to document and preserve its 200 years plus of history, to seed a "community-driven, counterbalancing force against gentrification" and to drive economic security and opportunities for local residents.

The project, being delivered for LA's Council District 8, will provide an open-air space for people to enjoy, transforming sidewalks, business façades and public structures with art installations, pocket parks, culturally-themed street and landscaping improvements, new trees and green space.

Four themes will serve to inform the experience for people as they move through the area. 'Improvisation' will focus on the community’s resourcefulness, 'Firsts' on past and present African-American pioneers, 'Dreams' on community’s ability to create space for itself and 'Togetherness' on the area’s cultural infrastructure.

In addition to the completed destination providing business and career opportunities for local residents and supporting and helping to launch the careers of local artists, employment opportunities will also be created during the construction phase.

"Destination Crenshaw has been entirely driven by the community itself, and honours not just the neighbourhood as a creative hub, but also Black LA's impact on popular culture and social change," explained Zena Howard, lead architect and art curator at Perkins and Will. "Our role as architects is to translate, through design, the very real, very significant voices and energy of Black LA."
It will take the form of an outdoor art, culture and museum area Credit: Perkins and Will
The destination will provide an open-air space for people to enjoy Credit: Perkins and Will
One aim is to seed a "community-driven, counterbalancing force against gentrification" Credit: Perkins and Will
There will be a raised public space that will provide views of the surroundings Credit: Perkins and Will
Four themes will serve to inform the experience for people as they move through the area Credit: Perkins and Will
The project will drive economic security and opportunities for local residents Credit: Perkins and Will
It will run along Crenshaw Boulevard Credit: Perkins and Will
The project will drive economic security and opportunities for local residents Credit: Perkins and Will
There will be culturally-themed street and landscaping improvements Credit: Perkins and Will
Pocket parks will provide spaces to sit and chat Credit: Perkins and Will
The project will provide additional green space for the area Credit: Perkins and Will
Over 2,000 community residents, business owners and artists gathered for the groundbreaking event Credit: Perkins and Will
RELATED STORIES
Sneak peek at Perkins + Will’s open-air museum in Los Angeles


American architecture studio Perkins + Will have released renderings of Destination Crenshaw – an outdoor cultural museum set to rise in South Los Angeles.
FEATURE: Interview: Gabrielle Bullock


Architects must reflect the world they design for, says Perkins+Will’s director of global diversity
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

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