Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Perkins and Will break ground on outdoor celebration of Black LA
POSTED 04 Mar 2020 . BY Stu Robarts
Destination Crenshaw was conceived to celebrate the energy and accomplishments of Black LA Credit: Perkins and Will

Credit: Perkins and Will
Our role as architects is to translate, through design, the very real, very significant voices and energy of Black LA.
– Zena Howard
Perkins and Will have broken ground on Destination Crenshaw, a 1.3mi (2.1km)-long outdoor art, culture and museum area celebrating Black Los Angeles (LA).

Running along Crenshaw Boulevard, Destination Crenshaw was conceived to celebrate the energy and accomplishments of Black LA, to document and preserve its 200 years plus of history, to seed a "community-driven, counterbalancing force against gentrification" and to drive economic security and opportunities for local residents.

The project, being delivered for LA's Council District 8, will provide an open-air space for people to enjoy, transforming sidewalks, business façades and public structures with art installations, pocket parks, culturally-themed street and landscaping improvements, new trees and green space.

Four themes will serve to inform the experience for people as they move through the area. 'Improvisation' will focus on the community’s resourcefulness, 'Firsts' on past and present African-American pioneers, 'Dreams' on community’s ability to create space for itself and 'Togetherness' on the area’s cultural infrastructure.

In addition to the completed destination providing business and career opportunities for local residents and supporting and helping to launch the careers of local artists, employment opportunities will also be created during the construction phase.

"Destination Crenshaw has been entirely driven by the community itself, and honours not just the neighbourhood as a creative hub, but also Black LA's impact on popular culture and social change," explained Zena Howard, lead architect and art curator at Perkins and Will. "Our role as architects is to translate, through design, the very real, very significant voices and energy of Black LA."
It will take the form of an outdoor art, culture and museum area Credit: Perkins and Will
The destination will provide an open-air space for people to enjoy Credit: Perkins and Will
One aim is to seed a "community-driven, counterbalancing force against gentrification" Credit: Perkins and Will
There will be a raised public space that will provide views of the surroundings Credit: Perkins and Will
Four themes will serve to inform the experience for people as they move through the area Credit: Perkins and Will
The project will drive economic security and opportunities for local residents Credit: Perkins and Will
It will run along Crenshaw Boulevard Credit: Perkins and Will
The project will drive economic security and opportunities for local residents Credit: Perkins and Will
There will be culturally-themed street and landscaping improvements Credit: Perkins and Will
Pocket parks will provide spaces to sit and chat Credit: Perkins and Will
The project will provide additional green space for the area Credit: Perkins and Will
Over 2,000 community residents, business owners and artists gathered for the groundbreaking event Credit: Perkins and Will
RELATED STORIES
  Sneak peek at Perkins + Will’s open-air museum in Los Angeles


American architecture studio Perkins + Will have released renderings of Destination Crenshaw – an outdoor cultural museum set to rise in South Los Angeles.
  FEATURE: Interview: Gabrielle Bullock


Architects must reflect the world they design for, says Perkins+Will’s director of global diversity
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Perkins and Will break ground on outdoor celebration of Black LA
POSTED 04 Mar 2020 . BY Stu Robarts
Destination Crenshaw was conceived to celebrate the energy and accomplishments of Black LA Credit: Perkins and Will
Credit: Perkins and Will
Our role as architects is to translate, through design, the very real, very significant voices and energy of Black LA.
– Zena Howard
Perkins and Will have broken ground on Destination Crenshaw, a 1.3mi (2.1km)-long outdoor art, culture and museum area celebrating Black Los Angeles (LA).

Running along Crenshaw Boulevard, Destination Crenshaw was conceived to celebrate the energy and accomplishments of Black LA, to document and preserve its 200 years plus of history, to seed a "community-driven, counterbalancing force against gentrification" and to drive economic security and opportunities for local residents.

The project, being delivered for LA's Council District 8, will provide an open-air space for people to enjoy, transforming sidewalks, business façades and public structures with art installations, pocket parks, culturally-themed street and landscaping improvements, new trees and green space.

Four themes will serve to inform the experience for people as they move through the area. 'Improvisation' will focus on the community’s resourcefulness, 'Firsts' on past and present African-American pioneers, 'Dreams' on community’s ability to create space for itself and 'Togetherness' on the area’s cultural infrastructure.

In addition to the completed destination providing business and career opportunities for local residents and supporting and helping to launch the careers of local artists, employment opportunities will also be created during the construction phase.

"Destination Crenshaw has been entirely driven by the community itself, and honours not just the neighbourhood as a creative hub, but also Black LA's impact on popular culture and social change," explained Zena Howard, lead architect and art curator at Perkins and Will. "Our role as architects is to translate, through design, the very real, very significant voices and energy of Black LA."
It will take the form of an outdoor art, culture and museum area Credit: Perkins and Will
The destination will provide an open-air space for people to enjoy Credit: Perkins and Will
One aim is to seed a "community-driven, counterbalancing force against gentrification" Credit: Perkins and Will
There will be a raised public space that will provide views of the surroundings Credit: Perkins and Will
Four themes will serve to inform the experience for people as they move through the area Credit: Perkins and Will
The project will drive economic security and opportunities for local residents Credit: Perkins and Will
It will run along Crenshaw Boulevard Credit: Perkins and Will
The project will drive economic security and opportunities for local residents Credit: Perkins and Will
There will be culturally-themed street and landscaping improvements Credit: Perkins and Will
Pocket parks will provide spaces to sit and chat Credit: Perkins and Will
The project will provide additional green space for the area Credit: Perkins and Will
Over 2,000 community residents, business owners and artists gathered for the groundbreaking event Credit: Perkins and Will
RELATED STORIES
Sneak peek at Perkins + Will’s open-air museum in Los Angeles


American architecture studio Perkins + Will have released renderings of Destination Crenshaw – an outdoor cultural museum set to rise in South Los Angeles.
FEATURE: Interview: Gabrielle Bullock


Architects must reflect the world they design for, says Perkins+Will’s director of global diversity
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS