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NEWS
Penguin colony set for Birmingham's National Sea Life Centre
POSTED 05 Dec 2013 . BY Martin Nash
The Antarctic and its penguins are coming to Birmingham
Birmingham's National Sea Life Centre is to see the opening of a new £2.5m attraction in time for Easter next year, with Penguin Ice Adventure designed to give visitors a unique opportunity to come face-to-face with a colony of Gentoo Penguins.

Visitors will be taken on an expedition into the Antarctic landscape, where they can watch from a number of viewing platforms as the birds dive and play in their icy environment.

There will also be the chance to see the penguins being fed three times a day and to join in a range of interactive experiences.

Amy Langham, general manager at the centre, said: "Penguin Ice Adventure promises to be very different.

"The birds - which are classified as near-threatened on the IUCN (International Union for Conservation of Nature) Red List - have been bred together at Sea Life Centre Melbourne as part of our Breed, Rescue, Protect programme and are being transported here to their specially built new home.

"We want to inform and educate our visitors about the hardships that sea and marine creatures face, whether as a result of global warming, threats from mankind or natural occurrences, but at the same time we want people to meet this colony and get to know the penguins as they thrive in their carefully created habitat."

The National Sea Life Centre is already home to more than 1,000 creatures including Hammerhead sharks, a Giant Sea Turtle, seahorses, otters and rays. In addition to Penguin Ice Adventure, the site also features an interactive rockpool, a 4D cinema and a 360 degree Ocean Tunnel.
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Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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World Sauna Forum 2026

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NEWS
Penguin colony set for Birmingham's National Sea Life Centre
POSTED 05 Dec 2013 . BY Martin Nash
The Antarctic and its penguins are coming to Birmingham
Birmingham's National Sea Life Centre is to see the opening of a new £2.5m attraction in time for Easter next year, with Penguin Ice Adventure designed to give visitors a unique opportunity to come face-to-face with a colony of Gentoo Penguins.

Visitors will be taken on an expedition into the Antarctic landscape, where they can watch from a number of viewing platforms as the birds dive and play in their icy environment.

There will also be the chance to see the penguins being fed three times a day and to join in a range of interactive experiences.

Amy Langham, general manager at the centre, said: "Penguin Ice Adventure promises to be very different.

"The birds - which are classified as near-threatened on the IUCN (International Union for Conservation of Nature) Red List - have been bred together at Sea Life Centre Melbourne as part of our Breed, Rescue, Protect programme and are being transported here to their specially built new home.

"We want to inform and educate our visitors about the hardships that sea and marine creatures face, whether as a result of global warming, threats from mankind or natural occurrences, but at the same time we want people to meet this colony and get to know the penguins as they thrive in their carefully created habitat."

The National Sea Life Centre is already home to more than 1,000 creatures including Hammerhead sharks, a Giant Sea Turtle, seahorses, otters and rays. In addition to Penguin Ice Adventure, the site also features an interactive rockpool, a 4D cinema and a 360 degree Ocean Tunnel.
RELATED STORIES
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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