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NEWS
Paralympic Movement signs 'monumental' sponsorship deal with Toyota
POSTED 26 Nov 2015 . BY Matthew Campelli
Sir Philip Craven and Akio Toyoda sign deal Credit: Toyota
The Paralympic Movement has signed its first combined sponsorship deal with car manufacturer Toyota in an agreement which is being lauded as 'monumental'.

The Toyota Motor Corporation has inked a Worldwide Paralympic Partner deal until 2024 which will see the company provide vehicles, technological services and mobility support devices to the Paralympic Games.

It is the first partnership that brings together the International Paralympic Committee (IPC), all National Paralympic Committees (NPC), from 2017, and future Games Organising Committees from Tokyo 2020.

Although the partnership represents the first joint deal between the three bodies, Toyota becomes the IPC’s sixth Worldwide Paralympic Partner, joining Atos, Ottoback, Panasonic, Samsung and Visa.

The deal was announced today in the Japanese capital by IPC president Sir Philip Craven and Toyota president Akio Toyoda.

Craven said the partnership heralded a “monumental day”, adding: “Today the Paralympic Games are the world’s number one sporting event for driving societal transformation and in partnership with Toyota, we believe we can energise and activate the whole Paralympic Movement to further our impact on society, enriching millions more lives.”

Toyoda added: “We at Toyota share the IPC’s commitment to help create a society where we all have access to the same opportunities.”

“Sir Philip has noted the importance of mobility in promoting social participation for people with an impairment. We don’t want mobility be an obstacle, but rather an opportunity for people to achieve their dreams.”
RELATED STORIES
  IPC launches Proud Paralympian to support athletes


Sunday will see the launch of a pilot education programme from the International Paralympic Committee. Proud Paralympian will be introduced at the IPC Powerlifting World Cup in Dubai.
  London 2012 Paralympics has ‘transformed’ British attitudes towards disabled people


Nearly 70 per cent of Britons feel attitudes towards disabled people have improved since the London Paralympic Games in 2012.
MORE NEWS
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
+ More news   
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NEWS
Paralympic Movement signs 'monumental' sponsorship deal with Toyota
POSTED 26 Nov 2015 . BY Matthew Campelli
Sir Philip Craven and Akio Toyoda sign deal Credit: Toyota
The Paralympic Movement has signed its first combined sponsorship deal with car manufacturer Toyota in an agreement which is being lauded as 'monumental'.

The Toyota Motor Corporation has inked a Worldwide Paralympic Partner deal until 2024 which will see the company provide vehicles, technological services and mobility support devices to the Paralympic Games.

It is the first partnership that brings together the International Paralympic Committee (IPC), all National Paralympic Committees (NPC), from 2017, and future Games Organising Committees from Tokyo 2020.

Although the partnership represents the first joint deal between the three bodies, Toyota becomes the IPC’s sixth Worldwide Paralympic Partner, joining Atos, Ottoback, Panasonic, Samsung and Visa.

The deal was announced today in the Japanese capital by IPC president Sir Philip Craven and Toyota president Akio Toyoda.

Craven said the partnership heralded a “monumental day”, adding: “Today the Paralympic Games are the world’s number one sporting event for driving societal transformation and in partnership with Toyota, we believe we can energise and activate the whole Paralympic Movement to further our impact on society, enriching millions more lives.”

Toyoda added: “We at Toyota share the IPC’s commitment to help create a society where we all have access to the same opportunities.”

“Sir Philip has noted the importance of mobility in promoting social participation for people with an impairment. We don’t want mobility be an obstacle, but rather an opportunity for people to achieve their dreams.”
RELATED STORIES
IPC launches Proud Paralympian to support athletes


Sunday will see the launch of a pilot education programme from the International Paralympic Committee. Proud Paralympian will be introduced at the IPC Powerlifting World Cup in Dubai.
London 2012 Paralympics has ‘transformed’ British attitudes towards disabled people


Nearly 70 per cent of Britons feel attitudes towards disabled people have improved since the London Paralympic Games in 2012.
MORE NEWS
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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