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NEWS
One dead as fire destroys São Paulo museum
POSTED 23 Dec 2015 . BY Tom Anstey
The building itself opened in 1901 while the museum was officially opened in March 2006 Credit: GloboBrasil
A fire has destroyed most of one of South America’s most popular museums, resulting in the death of one man tackling the blaze.

São Paulo’s governor, Geraldo Alckmin, said that firefighter Ronaldo Pereira da Cruz died in hospital. The governor added that because the Museum of the Portuguese Language (Museu da Língua Portuguesa) is closed on Mondays, more casualties were likely averted.

The blaze took place on 21 December gutting the 100-year-old Brazilian cultural landmark. The museum in São Paulo is seen as the top educational resource for the history and evolution of the Portuguese language.

The governor pledged state support to the museum saying, “It will be rebuilt,” and adding that the museum “reflects the soul of the Brazilian people”.

The museum was officially opened in March 2006, welcoming more than 1.6 million visitors in its first three years of operation.

Thanks to archiving and digital preservation, cultural loss is believed to be minimal, with museum curator Isa Ferraz stating that many of the pieces have been “backed up”.

Firefighters and civil engineers are currently examining the stability of the building before proceeding to determine the cause of the blaze.

RELATED STORIES
  Organiser charged over waterpark firestorm that killed 12


The organiser responsible for the event at a waterpark in Taiwan in which 12 people were killed and hundreds were injured has been indicted on multiple charges including negligent homicide.
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A fire has “more or less completely destroyed” a popular science centre in Hellerup near Copenhagen, Denmark.
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Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
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Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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09-11 Jun 2026

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NEWS
One dead as fire destroys São Paulo museum
POSTED 23 Dec 2015 . BY Tom Anstey
The building itself opened in 1901 while the museum was officially opened in March 2006 Credit: GloboBrasil
A fire has destroyed most of one of South America’s most popular museums, resulting in the death of one man tackling the blaze.

São Paulo’s governor, Geraldo Alckmin, said that firefighter Ronaldo Pereira da Cruz died in hospital. The governor added that because the Museum of the Portuguese Language (Museu da Língua Portuguesa) is closed on Mondays, more casualties were likely averted.

The blaze took place on 21 December gutting the 100-year-old Brazilian cultural landmark. The museum in São Paulo is seen as the top educational resource for the history and evolution of the Portuguese language.

The governor pledged state support to the museum saying, “It will be rebuilt,” and adding that the museum “reflects the soul of the Brazilian people”.

The museum was officially opened in March 2006, welcoming more than 1.6 million visitors in its first three years of operation.

Thanks to archiving and digital preservation, cultural loss is believed to be minimal, with museum curator Isa Ferraz stating that many of the pieces have been “backed up”.

Firefighters and civil engineers are currently examining the stability of the building before proceeding to determine the cause of the blaze.

RELATED STORIES
Organiser charged over waterpark firestorm that killed 12


The organiser responsible for the event at a waterpark in Taiwan in which 12 people were killed and hundreds were injured has been indicted on multiple charges including negligent homicide.
Danish science centre gutted by fire


A fire has “more or less completely destroyed” a popular science centre in Hellerup near Copenhagen, Denmark.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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