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NEWS
Number of visits to UK attractions are bouncing back says ALVA
POSTED 22 Mar 2023 . BY Tom Walker
London's Natural History Museum saw a 196 per cent increase in visitors during 2022 Credit: Shutterstock/elRoce
Visitor numbers at the UK’s leading attractions have bounced back strongly
The number of visits to UK attractions rose by 69 per cent in 2022, which is only 22 per cent lower than in 2019
Indoor sites enjoyed the strongest year-on-year growth, with a 176 per cent uplift
The figures come from the Association of Leading Visitor Attractions' annual report
Visitor numbers at the UK’s leading attractions have bounced strongly, getting to 78 per cent of pre-pandemic numbers.

Figures published by the Association of Leading Visitor Attractions (ALVA) show that the number of visits to its sites rose by 69 per cent in 2022 when compared with the year before, only 22 per cent lower than in 2019.

As all pandemic restrictions were lifted for 2022, indoor sites enjoyed the strongest year-on-year growth, with a 176 per cent uplift, ahead of mixed sites at 44 per cent.

Outdoor sites reported an increase of five per cent during the year.

The most-visited attraction in the UK – with 5,636,844 visits (a four per cent increase on 2021) – is still Windsor Great Park, which is managed by the Crown Estate.

The most-visited indoor attraction and second most visited attraction overall was the Natural History Museum in London, which saw a 196 per cent increase in visitors to 4,654,608.

The British Museum saw a 209 per cent increase in visitors, welcoming 4,097,253 people through its doors – making it the third most visited attraction in the country. In fourth place was Tate Modern, which saw a 202 per cent increase.

Bernard Donoghue, director of ALVA, said: “These figures show that visitors flocked back to their favourite places in 2022 to breathe, heal, repair and to enjoy special moments with special people in special places.

"The year ended strongly with attractions reporting a very busy Christmas, strong visitor numbers and strong retail sales.

“Many attractions are still not back up to 2019 visitor levels due, mainly, to the absence of international visitors, notably from China and the Far East, but I am confident that they will return this year and we will see a continuing healthy recovery."

In the pandemic year of 2020, The UK's major visitor attractions recorded just 45.4 million visits – a 70 per cent fall from the 151.3 million visits they received in 2019.
RELATED STORIES
  FEATURE: Profile: Bernard Donoghue: ALVA CEO


When COVID-19 hit, ALVA’s CEO stepped up. He talks us through lobbying government, getting results and supporting the sector through incredibly tough times
  ALVA's Bernard Donoghue awarded OBE for his extraordinary work supporting the attractions sector


Bernard Donoghue, director of the Association of Leading Visitor Attractions (ALVA), has been awarded an OBE in the Queen's Birthday Honours.
  World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic


The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters.
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Jobs    News   Products   Magazine   Subscribe
NEWS
Number of visits to UK attractions are bouncing back says ALVA
POSTED 22 Mar 2023 . BY Tom Walker
London's Natural History Museum saw a 196 per cent increase in visitors during 2022 Credit: Shutterstock/elRoce
Visitor numbers at the UK’s leading attractions have bounced back strongly
The number of visits to UK attractions rose by 69 per cent in 2022, which is only 22 per cent lower than in 2019
Indoor sites enjoyed the strongest year-on-year growth, with a 176 per cent uplift
The figures come from the Association of Leading Visitor Attractions' annual report
Visitor numbers at the UK’s leading attractions have bounced strongly, getting to 78 per cent of pre-pandemic numbers.

Figures published by the Association of Leading Visitor Attractions (ALVA) show that the number of visits to its sites rose by 69 per cent in 2022 when compared with the year before, only 22 per cent lower than in 2019.

As all pandemic restrictions were lifted for 2022, indoor sites enjoyed the strongest year-on-year growth, with a 176 per cent uplift, ahead of mixed sites at 44 per cent.

Outdoor sites reported an increase of five per cent during the year.

The most-visited attraction in the UK – with 5,636,844 visits (a four per cent increase on 2021) – is still Windsor Great Park, which is managed by the Crown Estate.

The most-visited indoor attraction and second most visited attraction overall was the Natural History Museum in London, which saw a 196 per cent increase in visitors to 4,654,608.

The British Museum saw a 209 per cent increase in visitors, welcoming 4,097,253 people through its doors – making it the third most visited attraction in the country. In fourth place was Tate Modern, which saw a 202 per cent increase.

Bernard Donoghue, director of ALVA, said: “These figures show that visitors flocked back to their favourite places in 2022 to breathe, heal, repair and to enjoy special moments with special people in special places.

"The year ended strongly with attractions reporting a very busy Christmas, strong visitor numbers and strong retail sales.

“Many attractions are still not back up to 2019 visitor levels due, mainly, to the absence of international visitors, notably from China and the Far East, but I am confident that they will return this year and we will see a continuing healthy recovery."

In the pandemic year of 2020, The UK's major visitor attractions recorded just 45.4 million visits – a 70 per cent fall from the 151.3 million visits they received in 2019.
RELATED STORIES
FEATURE: Profile: Bernard Donoghue: ALVA CEO


When COVID-19 hit, ALVA’s CEO stepped up. He talks us through lobbying government, getting results and supporting the sector through incredibly tough times
ALVA's Bernard Donoghue awarded OBE for his extraordinary work supporting the attractions sector


Bernard Donoghue, director of the Association of Leading Visitor Attractions (ALVA), has been awarded an OBE in the Queen's Birthday Honours.
World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic


The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters.
MORE NEWS
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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