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NEWS
New underwater ride for Legoland Windsor
POSTED 17 Feb 2011 . BY Martin Nash
New underwater ride for Legoland Windsor
LEGOLAND Windsor is to unveil a new £8m attraction this summer, called Atlantis Submarine Voyage.

Part of a wider £30m investment by parent company Merlin Entertainments Group, it will be the first LEGO-themed underwater ride in the world.

Travelling aboard custom-built, 14-seater LEGO-themed submarines, families will voyage into a 1,000,000-litre (220,000gal) tank featuring more than 50 species of rare sharks, rays and tropical fish.

Nearly 100 bespoke LEGO brick models and features are being hand built to bring Atlantis to life, equating to around 2,683 hours of work by the company's model building team.

The new attraction is expected to create over 50 jobs for the park, including a displays curator and two aquarists specifically for the aquarium.

Sue Kemp, divisional director of LEGOLAND Windsor, said: "Atlantis Submarine Voyage represents a unique partnering of a LEGOLAND park with Sea Life - Merlin's aquarium brand - and will offer families something they've never seen before."

Regular research projects will be carried out at the new aquarium and education programmes will also be offered.

MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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Vekoma Rides has a large variety of coasters and attractions. [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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FEATURED SUPPLIER

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An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
New underwater ride for Legoland Windsor
POSTED 17 Feb 2011 . BY Martin Nash
New underwater ride for Legoland Windsor
LEGOLAND Windsor is to unveil a new £8m attraction this summer, called Atlantis Submarine Voyage.

Part of a wider £30m investment by parent company Merlin Entertainments Group, it will be the first LEGO-themed underwater ride in the world.

Travelling aboard custom-built, 14-seater LEGO-themed submarines, families will voyage into a 1,000,000-litre (220,000gal) tank featuring more than 50 species of rare sharks, rays and tropical fish.

Nearly 100 bespoke LEGO brick models and features are being hand built to bring Atlantis to life, equating to around 2,683 hours of work by the company's model building team.

The new attraction is expected to create over 50 jobs for the park, including a displays curator and two aquarists specifically for the aquarium.

Sue Kemp, divisional director of LEGOLAND Windsor, said: "Atlantis Submarine Voyage represents a unique partnering of a LEGOLAND park with Sea Life - Merlin's aquarium brand - and will offer families something they've never seen before."

Regular research projects will be carried out at the new aquarium and education programmes will also be offered.

MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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ABOUT LEISURE MEDIA
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ATTRACTIONS MANAGEMENT NEWS
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