Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
New-look Olympic Stadium ready for Rugby World Cup debut
POSTED 23 Sep 2015 . BY Tom Walker
The stadium has undergone a £272m (US$424m, €390m) transformation and is now the only one in the UK to have been designed to host top level football, athletics, rugby and cricket.
A re-configured London Olympic Stadium will host its first major event since its radical £272m (US$424m, €390m) transformation when France line up against Romania for a Rugby World Cup game tonight.

Designed by sports architects Populous, the stadium has been completely remodelled from its London 2012 configuration and is now the only stadium in the UK specifically designed to host football, athletics, rugby, cricket and concerts.

Work since London 2012 has included the installation of a new flexible seating system to retain the original running track. The automated system allows all four sides of the lower bowl to be moved over the track when in football mode.

The fabric roof used during the Olympic Games has also been removed and replaced with the world’s largest cantilevered roof – measuring 45,000sq ft in size and 84m tall at its deepest point.

The new roof will improve acoustics by reflecting the noise of the terraces and projecting it towards the pitch.

In order to preserve some of the Olympic Stadium’s identity, the iconic triangular lighting towers that used to stand over the old roof have been inverted and now hang underneath the new larger roof.

See below a video made by Populous – produced with help from Balfour Beatty and Buro Happold – to explain the changes made to the stadium


A Transformation Story... from Populous on Vimeo.

The stadium will become the new home to English Premier League club West Ham from the beginning of the 2016-17 season and now meets UEFA Category 4 classification, the highest available – as well as being fully compliant to IAAF Category 1 standards for elite athletics events.

As well as hosting West Ham, the stadium will also be used for athletics for one month a year and will host ten annual community sports events on its new floodlit running track. Further additions as part of the redevelopment include a training and education centre.
PROJECT PROFILE:

Olympicopolis
Billed as the ‘Olympicopolis’, the project will be situated on the former 2012 Olympics site showcasing London’s ‘exceptional art, dance, history, craft, science, technology and cutting edge design’. Several high profile partners are involved in the scheme so far including; The Victoria and Albert Museum, Sadler’s Wells dance theatre and University of the Arts London. University College London will also be building a new campus adjacent to the Stratford Waterfront site. _____________________________________ The US-based Smithsonian Institute is working to finalise a deal to open its first international location at site of the former Olympic Stadium in London.

Location: United Kingdom
Budget: £400m

RELATED STORIES
  Rugby World Cup tickets for sale at 83 times their face value on ticketing sites


England’s loss to Wales might have dampened the host nation’s hopes of winning the Rugby World Cup – but the defeat has done nothing to quench home fans’ thirst for tickets.
  Taxpayers to cover most of West Ham stadium costs


The British taxpayer will be footing a large chunk of the bill for West Ham United’s tenancy at the £700m (US$1.1bn, €1bn) Olympic Stadium in London starting next year, with the public authority that owns the stadium revealing details of the rental agreement.
  French operator Vinci appointed to manage London’s Olympic Stadium


Vinci Stadium, subsidiary of French venue operator Vinci Concessions, has signed a 25-year contract to operate London’s Olympic Stadium.
  Smithsonian planning first international site at London's Olympic Park


The US-based Smithsonian Institute is working to finalise a deal to open its first international location at site of the former Olympic Stadium in London.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
New-look Olympic Stadium ready for Rugby World Cup debut
POSTED 23 Sep 2015 . BY Tom Walker
The stadium has undergone a £272m (US$424m, €390m) transformation and is now the only one in the UK to have been designed to host top level football, athletics, rugby and cricket.
A re-configured London Olympic Stadium will host its first major event since its radical £272m (US$424m, €390m) transformation when France line up against Romania for a Rugby World Cup game tonight.

Designed by sports architects Populous, the stadium has been completely remodelled from its London 2012 configuration and is now the only stadium in the UK specifically designed to host football, athletics, rugby, cricket and concerts.

Work since London 2012 has included the installation of a new flexible seating system to retain the original running track. The automated system allows all four sides of the lower bowl to be moved over the track when in football mode.

The fabric roof used during the Olympic Games has also been removed and replaced with the world’s largest cantilevered roof – measuring 45,000sq ft in size and 84m tall at its deepest point.

The new roof will improve acoustics by reflecting the noise of the terraces and projecting it towards the pitch.

In order to preserve some of the Olympic Stadium’s identity, the iconic triangular lighting towers that used to stand over the old roof have been inverted and now hang underneath the new larger roof.

See below a video made by Populous – produced with help from Balfour Beatty and Buro Happold – to explain the changes made to the stadium


A Transformation Story... from Populous on Vimeo.

The stadium will become the new home to English Premier League club West Ham from the beginning of the 2016-17 season and now meets UEFA Category 4 classification, the highest available – as well as being fully compliant to IAAF Category 1 standards for elite athletics events.

As well as hosting West Ham, the stadium will also be used for athletics for one month a year and will host ten annual community sports events on its new floodlit running track. Further additions as part of the redevelopment include a training and education centre.
RELATED STORIES
Rugby World Cup tickets for sale at 83 times their face value on ticketing sites


England’s loss to Wales might have dampened the host nation’s hopes of winning the Rugby World Cup – but the defeat has done nothing to quench home fans’ thirst for tickets.
Taxpayers to cover most of West Ham stadium costs


The British taxpayer will be footing a large chunk of the bill for West Ham United’s tenancy at the £700m (US$1.1bn, €1bn) Olympic Stadium in London starting next year, with the public authority that owns the stadium revealing details of the rental agreement.
French operator Vinci appointed to manage London’s Olympic Stadium


Vinci Stadium, subsidiary of French venue operator Vinci Concessions, has signed a 25-year contract to operate London’s Olympic Stadium.
Smithsonian planning first international site at London's Olympic Park


The US-based Smithsonian Institute is working to finalise a deal to open its first international location at site of the former Olympic Stadium in London.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS