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NEWS
New-look Olympic Stadium ready for Rugby World Cup debut
POSTED 23 Sep 2015 . BY Tom Walker
The stadium has undergone a £272m (US$424m, €390m) transformation and is now the only one in the UK to have been designed to host top level football, athletics, rugby and cricket.
A re-configured London Olympic Stadium will host its first major event since its radical £272m (US$424m, €390m) transformation when France line up against Romania for a Rugby World Cup game tonight.

Designed by sports architects Populous, the stadium has been completely remodelled from its London 2012 configuration and is now the only stadium in the UK specifically designed to host football, athletics, rugby, cricket and concerts.

Work since London 2012 has included the installation of a new flexible seating system to retain the original running track. The automated system allows all four sides of the lower bowl to be moved over the track when in football mode.

The fabric roof used during the Olympic Games has also been removed and replaced with the world’s largest cantilevered roof – measuring 45,000sq ft in size and 84m tall at its deepest point.

The new roof will improve acoustics by reflecting the noise of the terraces and projecting it towards the pitch.

In order to preserve some of the Olympic Stadium’s identity, the iconic triangular lighting towers that used to stand over the old roof have been inverted and now hang underneath the new larger roof.

See below a video made by Populous – produced with help from Balfour Beatty and Buro Happold – to explain the changes made to the stadium


A Transformation Story... from Populous on Vimeo.

The stadium will become the new home to English Premier League club West Ham from the beginning of the 2016-17 season and now meets UEFA Category 4 classification, the highest available – as well as being fully compliant to IAAF Category 1 standards for elite athletics events.

As well as hosting West Ham, the stadium will also be used for athletics for one month a year and will host ten annual community sports events on its new floodlit running track. Further additions as part of the redevelopment include a training and education centre.
PROJECT PROFILE:

Olympicopolis
Billed as the ‘Olympicopolis’, the project will be situated on the former 2012 Olympics site showcasing London’s ‘exceptional art, dance, history, craft, science, technology and cutting edge design’. Several high profile partners are involved in the scheme so far including; The Victoria and Albert Museum, Sadler’s Wells dance theatre and University of the Arts London. University College London will also be building a new campus adjacent to the Stratford Waterfront site. _____________________________________ The US-based Smithsonian Institute is working to finalise a deal to open its first international location at site of the former Olympic Stadium in London.

Location: United Kingdom
Budget: £400m

RELATED STORIES
  Rugby World Cup tickets for sale at 83 times their face value on ticketing sites


England’s loss to Wales might have dampened the host nation’s hopes of winning the Rugby World Cup – but the defeat has done nothing to quench home fans’ thirst for tickets.
  Taxpayers to cover most of West Ham stadium costs


The British taxpayer will be footing a large chunk of the bill for West Ham United’s tenancy at the £700m (US$1.1bn, €1bn) Olympic Stadium in London starting next year, with the public authority that owns the stadium revealing details of the rental agreement.
  French operator Vinci appointed to manage London’s Olympic Stadium


Vinci Stadium, subsidiary of French venue operator Vinci Concessions, has signed a 25-year contract to operate London’s Olympic Stadium.
  Smithsonian planning first international site at London's Olympic Park


The US-based Smithsonian Institute is working to finalise a deal to open its first international location at site of the former Olympic Stadium in London.
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NEWS
New-look Olympic Stadium ready for Rugby World Cup debut
POSTED 23 Sep 2015 . BY Tom Walker
The stadium has undergone a £272m (US$424m, €390m) transformation and is now the only one in the UK to have been designed to host top level football, athletics, rugby and cricket.
A re-configured London Olympic Stadium will host its first major event since its radical £272m (US$424m, €390m) transformation when France line up against Romania for a Rugby World Cup game tonight.

Designed by sports architects Populous, the stadium has been completely remodelled from its London 2012 configuration and is now the only stadium in the UK specifically designed to host football, athletics, rugby, cricket and concerts.

Work since London 2012 has included the installation of a new flexible seating system to retain the original running track. The automated system allows all four sides of the lower bowl to be moved over the track when in football mode.

The fabric roof used during the Olympic Games has also been removed and replaced with the world’s largest cantilevered roof – measuring 45,000sq ft in size and 84m tall at its deepest point.

The new roof will improve acoustics by reflecting the noise of the terraces and projecting it towards the pitch.

In order to preserve some of the Olympic Stadium’s identity, the iconic triangular lighting towers that used to stand over the old roof have been inverted and now hang underneath the new larger roof.

See below a video made by Populous – produced with help from Balfour Beatty and Buro Happold – to explain the changes made to the stadium


A Transformation Story... from Populous on Vimeo.

The stadium will become the new home to English Premier League club West Ham from the beginning of the 2016-17 season and now meets UEFA Category 4 classification, the highest available – as well as being fully compliant to IAAF Category 1 standards for elite athletics events.

As well as hosting West Ham, the stadium will also be used for athletics for one month a year and will host ten annual community sports events on its new floodlit running track. Further additions as part of the redevelopment include a training and education centre.
RELATED STORIES
Rugby World Cup tickets for sale at 83 times their face value on ticketing sites


England’s loss to Wales might have dampened the host nation’s hopes of winning the Rugby World Cup – but the defeat has done nothing to quench home fans’ thirst for tickets.
Taxpayers to cover most of West Ham stadium costs


The British taxpayer will be footing a large chunk of the bill for West Ham United’s tenancy at the £700m (US$1.1bn, €1bn) Olympic Stadium in London starting next year, with the public authority that owns the stadium revealing details of the rental agreement.
French operator Vinci appointed to manage London’s Olympic Stadium


Vinci Stadium, subsidiary of French venue operator Vinci Concessions, has signed a 25-year contract to operate London’s Olympic Stadium.
Smithsonian planning first international site at London's Olympic Park


The US-based Smithsonian Institute is working to finalise a deal to open its first international location at site of the former Olympic Stadium in London.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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