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NEWS
New Derren Brown attraction at Thorpe Park designed to blow your mind
POSTED 27 Oct 2015 . BY Tom Anstey
Derren Brown and Thorpe Park are remaining tight-lipped on what will actually feature in the attraction, or even if it will be a ride Credit: Thorpe Park
Master mind-bender Derren Brown is creating the world’s first psychological theme park attraction, using the illusionist’s signature tricks to create an immersive experience designed to blow your mind.

Coming to Thorpe Park in the UK, the ride is Thorpe Park’s “largest investment to date”, according to the visitor attraction.

“This is a major first for the industry and it might be the future of theme parks. We are moving toward a future where attractions not only give you a physical experience but also play with your mind and the concept of what is real.”

“For the time being we’re just calling it an attraction,” said a representative of Thorpe Park speaking to Attractions Management, who was remaining tight-lipped on the development. “We’re trying to stay in-line with Derren’s shows and keep the mystery of it alive until it opens to the public.”

What is known about the attraction is that it will feature multiple illusions. New technology will be incorporated, with heavy investment into cutting-edge software designed to manipulate the mind.

“The process of creating this new experience has been the most challenging of my career – so much so that it has taken us three years to get the project on track,” said Brown, renowned for his illusions and powers of mind control. “You can look forward to a heady mix of magic, suggestion, psychology, misdirection and showmanship."

The attraction is set to open in 2016.
RELATED STORIES
  Rock’n’rollercoasters: Thorpe Park kicks off summer of music concerts


Combining the thrills and spills of the resort’s rides with the buzz of live music, Thorpe Park is hoping to crank up the volume on its gate receipts this summer through new music event Island Beats.
  I'm A Celebrity coming to Thorpe Park as new visitor attraction


I’m A Celebrity...Get Me Out Of Here is coming to Thorpe Park in the shape of a new visitor attraction.
  Thorpe Park signs horror characters up to dating app Tinder


Thorpe Park in the UK has started using a unique method of drawing customers to the visitor attraction – by signing up Billy the Puppet and Pighead from the Saw movie franchise, and Harry from the film My Bloody Valentine to the popular dating app Tinder.
  Visitors flock to Thorpe Park for opening of new Angry Birds attraction


The Angry Birds brand has nested at Thorpe Park following the opening of the brand new Angry Birds Land, with a large area of the park having been redeveloped to include the popular IP.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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CATALOGUE GALLERY
 

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DIRECTORY
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

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NEWS
New Derren Brown attraction at Thorpe Park designed to blow your mind
POSTED 27 Oct 2015 . BY Tom Anstey
Derren Brown and Thorpe Park are remaining tight-lipped on what will actually feature in the attraction, or even if it will be a ride Credit: Thorpe Park
Master mind-bender Derren Brown is creating the world’s first psychological theme park attraction, using the illusionist’s signature tricks to create an immersive experience designed to blow your mind.

Coming to Thorpe Park in the UK, the ride is Thorpe Park’s “largest investment to date”, according to the visitor attraction.

“This is a major first for the industry and it might be the future of theme parks. We are moving toward a future where attractions not only give you a physical experience but also play with your mind and the concept of what is real.”

“For the time being we’re just calling it an attraction,” said a representative of Thorpe Park speaking to Attractions Management, who was remaining tight-lipped on the development. “We’re trying to stay in-line with Derren’s shows and keep the mystery of it alive until it opens to the public.”

What is known about the attraction is that it will feature multiple illusions. New technology will be incorporated, with heavy investment into cutting-edge software designed to manipulate the mind.

“The process of creating this new experience has been the most challenging of my career – so much so that it has taken us three years to get the project on track,” said Brown, renowned for his illusions and powers of mind control. “You can look forward to a heady mix of magic, suggestion, psychology, misdirection and showmanship."

The attraction is set to open in 2016.
RELATED STORIES
Rock’n’rollercoasters: Thorpe Park kicks off summer of music concerts


Combining the thrills and spills of the resort’s rides with the buzz of live music, Thorpe Park is hoping to crank up the volume on its gate receipts this summer through new music event Island Beats.
I'm A Celebrity coming to Thorpe Park as new visitor attraction


I’m A Celebrity...Get Me Out Of Here is coming to Thorpe Park in the shape of a new visitor attraction.
Thorpe Park signs horror characters up to dating app Tinder


Thorpe Park in the UK has started using a unique method of drawing customers to the visitor attraction – by signing up Billy the Puppet and Pighead from the Saw movie franchise, and Harry from the film My Bloody Valentine to the popular dating app Tinder.
Visitors flock to Thorpe Park for opening of new Angry Birds attraction


The Angry Birds brand has nested at Thorpe Park following the opening of the brand new Angry Birds Land, with a large area of the park having been redeveloped to include the popular IP.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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