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Bradford's National Media Museum rebrands with new focus on science
POSTED 10 Mar 2017 . BY Tom Anstey
The museum is set to become the National Science and Media Museum to reflect its focus on the science behind the magic of photography, film and television
The National Media Museum in Bradford, UK, is changing its name as part of a major revamp to demonstrate a new focus on science.

The newly-named National Science and Media Museum (NSMM) will now focus on the science behind the still and moving image.

The museum suffered a blow last year, when it was announced its collection of 400,000 images by the Royal Photographic Society (RPS) would be moving to London’s V&A museum. To compensate, the museum will debut a new £1.8m (€2m, US$2.2m) interactive gallery at the end of March, while also confirming plans to host British astronaut Tim Peake’s spacecraft later this year.

The new Wonderlab gallery will explore the science of light, sound and images through state-of-the-art exhibits when it opens on 25 March.

“We want to draw in new visitors, encourage existing ones to come more often and open a whole new chapter for the museum,” said Jo Quinton-Tulloch, museum director. “Our collections across the technology and culture of photography, film and TV are unrivalled, and Wonderlab explores the science behind what makes these things magical in a very hands-on way.”

The Soyuz TMA-19M used by Peake – the UK’s first ESA astronaut – became the first flown human spacecraft acquired by the Science Museum Group for the UK’s national space technology collection. Currently on display in the Science Museum’s Wellcome Wing, visitors will be able to see the vessel for the first time out of the capital when it arrives at NSMM in September.

“It is the start of our long term strategy to look at our core subjects differently and inspire the filmmakers, photographers, scientists and engineers of the future,” said Quinton-Tulloch. “Ultimately, our aim is to take our place among the top international museums and build on our status as a key part of British, Yorkshire and Bradford tourism.

“These announcements are not only incredibly exciting, but a significant statement of intent – that we are aiming to be one of the leading museums in the UK and worldwide. The museum has a bright future and we are confident people are going to be wowed by Wonderlab and the state-of-the-art exhibits within, along with many other events we have planned like the arrival of Tim Peake’s spacecraft.”
RELATED STORIES
  Tim Peake confirms return to space as astronaut's Soyuz capsule goes on display at London's Science Museum


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  Spiralling copper stairway stars at Denmark's fun and dramatic Experimentarium


A Danish science museum dedicated to celebrating curiosity has reopened today (26 January), wowing visitors with a 100m (328ft) long twisting copper staircase and walls that are partly built using recycled beer cans.
  Science Museum gallery does away with numbers to tell the story of maths


David Rooney, lead curator for London’s Science Museum’s new mathematics gallery, has expressed his hope that the £5m (US$6.3m, €5.8m) addition will be able to help inspire people into taking an interest in maths by telling the stories of the subject instead of showing purely the statistics.
  London's Science Museum kickstarts search for new gallery designer


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NEWS
Bradford's National Media Museum rebrands with new focus on science
POSTED 10 Mar 2017 . BY Tom Anstey
The museum is set to become the National Science and Media Museum to reflect its focus on the science behind the magic of photography, film and television
The National Media Museum in Bradford, UK, is changing its name as part of a major revamp to demonstrate a new focus on science.

The newly-named National Science and Media Museum (NSMM) will now focus on the science behind the still and moving image.

The museum suffered a blow last year, when it was announced its collection of 400,000 images by the Royal Photographic Society (RPS) would be moving to London’s V&A museum. To compensate, the museum will debut a new £1.8m (€2m, US$2.2m) interactive gallery at the end of March, while also confirming plans to host British astronaut Tim Peake’s spacecraft later this year.

The new Wonderlab gallery will explore the science of light, sound and images through state-of-the-art exhibits when it opens on 25 March.

“We want to draw in new visitors, encourage existing ones to come more often and open a whole new chapter for the museum,” said Jo Quinton-Tulloch, museum director. “Our collections across the technology and culture of photography, film and TV are unrivalled, and Wonderlab explores the science behind what makes these things magical in a very hands-on way.”

The Soyuz TMA-19M used by Peake – the UK’s first ESA astronaut – became the first flown human spacecraft acquired by the Science Museum Group for the UK’s national space technology collection. Currently on display in the Science Museum’s Wellcome Wing, visitors will be able to see the vessel for the first time out of the capital when it arrives at NSMM in September.

“It is the start of our long term strategy to look at our core subjects differently and inspire the filmmakers, photographers, scientists and engineers of the future,” said Quinton-Tulloch. “Ultimately, our aim is to take our place among the top international museums and build on our status as a key part of British, Yorkshire and Bradford tourism.

“These announcements are not only incredibly exciting, but a significant statement of intent – that we are aiming to be one of the leading museums in the UK and worldwide. The museum has a bright future and we are confident people are going to be wowed by Wonderlab and the state-of-the-art exhibits within, along with many other events we have planned like the arrival of Tim Peake’s spacecraft.”
RELATED STORIES
Tim Peake confirms return to space as astronaut's Soyuz capsule goes on display at London's Science Museum


Astronaut Tim Peake has announced his return to space as the Russian capsule that carried him to and from the International Space Station has gone on display at London’s Science Museum.
Spiralling copper stairway stars at Denmark's fun and dramatic Experimentarium


A Danish science museum dedicated to celebrating curiosity has reopened today (26 January), wowing visitors with a 100m (328ft) long twisting copper staircase and walls that are partly built using recycled beer cans.
Science Museum gallery does away with numbers to tell the story of maths


David Rooney, lead curator for London’s Science Museum’s new mathematics gallery, has expressed his hope that the £5m (US$6.3m, €5.8m) addition will be able to help inspire people into taking an interest in maths by telling the stories of the subject instead of showing purely the statistics.
London's Science Museum kickstarts search for new gallery designer


London’s Science Museum has kicked off the search for a lead designer to create its new London Science City Gallery.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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Clip 'n Climb

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An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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+ More catalogues  
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DIARY

 

09-11 Jun 2026

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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