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NEWS
National Fitness Day 2020 to help UK bounce back from COVID-19 with ‘Fitness Unites Us’ theme
POSTED 30 Jul 2020 . BY Tom Walker
The theme for NFD 2020 will be ‘Fitness Unites Us’, celebrating the power fitness has to bring communities together Credit: ukactive

Credit: Be Military Fit
Now, more than ever, we need to help our communities to stay active, healthy and positive in the face of this global crisis
– Bear Grylls
This year's National Fitness Day (NFD) will be the "biggest unified celebration of fitness in UK history", according to plans revealed today (30 July).

The theme for NFD 2020, which will be held on 23 September 2020, will be ‘Fitness Unites Us’, celebrating the power fitness has to bring communities together during the COVID-19 pandemic.

Among those throwing their support behind the campaign is Be Military Fit with Bear Grylls, which has declared its ambition to get 10 million people active on the day – more than double the four million that took part in 2019.

Bear Grylls, who will help kick-off the activities on the day said: “Now, more than ever, we need to help our communities to stay active, healthy and positive in the face of this global crisis.”

NFD will also form the backbone of the inaugural Great British Week of Sport, which will be officially launched in August.

The week will kick-off on the same day as World United – a global festival of fitness delivered by Les Mills – which will see fitness facilities and trainers worldwide provide free workouts on Saturday 19 September.

ukactive will once again coordinate NFD, mobilising more than 4,000 ukactive members to host free activities that get people moving together in every corner of the UK.

Last year’s NFD saw more than 5,000 sites across the UK host around 20,000 activities, challenges and classes, to encourage more people to find a way to stay active that they love.

ukactive is now calling for more gyms and leisure centres to register a free event for participants to attend virtually or in-person via the National Fitness Day website, helping to turbocharge the campaign and showcasing their services to new audiences.

Huw Edwards, CEO of ukactive, said: “Physical activity has never before played such a vital role in our lives, highlighted by the COVID-19 pandemic.

“Physical activity forms the fabric of our society, from supporting better community cohesion to improving mental health and wellbeing, reducing loneliness and anti-social behaviour, and boosting productivity in the workplace.

“National Fitness Day 2020 will truly unite us in recognising the myriad benefits that being active can bring to every person and every community across the UK, regardless of age, background, race or ability.”

For more information and to register to take part by organising a fitness event, find out more by clicking here.
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NEWS
National Fitness Day 2020 to help UK bounce back from COVID-19 with ‘Fitness Unites Us’ theme
POSTED 30 Jul 2020 . BY Tom Walker
The theme for NFD 2020 will be ‘Fitness Unites Us’, celebrating the power fitness has to bring communities together Credit: ukactive
Credit: Be Military Fit
Now, more than ever, we need to help our communities to stay active, healthy and positive in the face of this global crisis
– Bear Grylls
This year's National Fitness Day (NFD) will be the "biggest unified celebration of fitness in UK history", according to plans revealed today (30 July).

The theme for NFD 2020, which will be held on 23 September 2020, will be ‘Fitness Unites Us’, celebrating the power fitness has to bring communities together during the COVID-19 pandemic.

Among those throwing their support behind the campaign is Be Military Fit with Bear Grylls, which has declared its ambition to get 10 million people active on the day – more than double the four million that took part in 2019.

Bear Grylls, who will help kick-off the activities on the day said: “Now, more than ever, we need to help our communities to stay active, healthy and positive in the face of this global crisis.”

NFD will also form the backbone of the inaugural Great British Week of Sport, which will be officially launched in August.

The week will kick-off on the same day as World United – a global festival of fitness delivered by Les Mills – which will see fitness facilities and trainers worldwide provide free workouts on Saturday 19 September.

ukactive will once again coordinate NFD, mobilising more than 4,000 ukactive members to host free activities that get people moving together in every corner of the UK.

Last year’s NFD saw more than 5,000 sites across the UK host around 20,000 activities, challenges and classes, to encourage more people to find a way to stay active that they love.

ukactive is now calling for more gyms and leisure centres to register a free event for participants to attend virtually or in-person via the National Fitness Day website, helping to turbocharge the campaign and showcasing their services to new audiences.

Huw Edwards, CEO of ukactive, said: “Physical activity has never before played such a vital role in our lives, highlighted by the COVID-19 pandemic.

“Physical activity forms the fabric of our society, from supporting better community cohesion to improving mental health and wellbeing, reducing loneliness and anti-social behaviour, and boosting productivity in the workplace.

“National Fitness Day 2020 will truly unite us in recognising the myriad benefits that being active can bring to every person and every community across the UK, regardless of age, background, race or ability.”

For more information and to register to take part by organising a fitness event, find out more by clicking here.
RELATED STORIES
World United, backed by New Zealand PM, Jacinda Ardern, will help operators relaunch businesses


Les Mills will launch a new global campaign in September, celebrating the return of fitness and designed to help operators grow their memberships.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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