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NEWS
Museums should introduce voluntary visitor charging, says Johnson
POSTED 22 Sep 2009 . BY Martin Nash
Mayor of London Boris Johnson has suggested that free museums and galleries throughout the UK should consider a policy of voluntary visitor charging to address the current funding crisis.

Speaking at an event to discuss the impact of the recession on the arts, he stressed that he didn't want to coerce people into paying but added: "It might be a good idea for people to price the value of their visit. I think it would work extremely well and I think we should do it."

He also said he believed that a voluntary fee would make "cynical young people" appreciate their visit more.

His comments follow a recent visit to New York, where there is a system of 'recommended' entrance fees in place to galleries such as the Metropolitan Museum of Art, with visitors having to obtain entry via a ticket office.

Visitors to free sites in Britain are encouraged to donate a suggested amount but there is no compulsion to do so. It is felt that Johnson's idea to make more people pay could be met by resistance from museums - which have seen visitor numbers rise considerably since the introduction of free entry in 2001 - with industry insiders believing that adoption of the American model could well discourage visitors and do more harm than good.

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Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
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NEWS
Museums should introduce voluntary visitor charging, says Johnson
POSTED 22 Sep 2009 . BY Martin Nash
Mayor of London Boris Johnson has suggested that free museums and galleries throughout the UK should consider a policy of voluntary visitor charging to address the current funding crisis.

Speaking at an event to discuss the impact of the recession on the arts, he stressed that he didn't want to coerce people into paying but added: "It might be a good idea for people to price the value of their visit. I think it would work extremely well and I think we should do it."

He also said he believed that a voluntary fee would make "cynical young people" appreciate their visit more.

His comments follow a recent visit to New York, where there is a system of 'recommended' entrance fees in place to galleries such as the Metropolitan Museum of Art, with visitors having to obtain entry via a ticket office.

Visitors to free sites in Britain are encouraged to donate a suggested amount but there is no compulsion to do so. It is felt that Johnson's idea to make more people pay could be met by resistance from museums - which have seen visitor numbers rise considerably since the introduction of free entry in 2001 - with industry insiders believing that adoption of the American model could well discourage visitors and do more harm than good.

MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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