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NEWS
Moon Hoon dreams up Pinocchio Museum inspired by waves and whales
POSTED 01 Dec 2016 . BY Kim Megson
The museum's auditorium is housed in a building shaped like the whale from the Pinocchio legend Credit: Namgoong Sun
South Korean architect Moon Hoon has designed an unusually-formed museum dedicated to the folk story of Pinocchio.

The client, an avid collector of Pinocchio dolls, wanted a museum and gallery on the outskirts of Seoul where her collection could be experienced and explained.

The museum complex, called Pino Familia, is formed of three buildings in close proximity, which surround a grassed inner court containing a sky-train, a pond and a large Pinocchio statue. A forest lies to the north, and a dense suburban area to the south.

The first, called Wave and Whale, has been designed to house the main doll museum galleries. The inspiration for the form comes from the dramatic twist in the Pinocchio legend when he is swallowed by a whale. The curvilinear structure evokes a whale and a wave combining. Inside there is a seating area where visitors can observe cultural performances. A narrow, explorable crawl space has been created between the large and small stepped seats to create a sense of playfulness and adventure.

An open-air concave crater lies at the heart of the structure, and can host outdoor-indoor performances in good weather.

The second building, called Whale Tale, celebrates the character involved in the Pinocchio legend, and features a larger viewing area for films, concerts and other congregational uses. The form of the structure is again inspired by Pinocchio’s whale. The ‘tail’ of the whale acts as a skylight, the double height ‘body’ space is upheld by steel hanging columns and houses the galleries, while the ‘head’ is home to the auditorium.

The third building, called the Nose Fountain, accommodates a museum shop, cafeteria and workshop. Again, a curvilinear structure and curved windows and balcony create an abstract form. A water fountain features in the building’s ‘nose’, providing active sound and movement that contrasts with the still surrounding environment.

“The cost estimate for a clean and immaculate finish turned out to be too expensive, so a rough hand-built quality of the surfaces was expected from the beginning,” said the architects in a statement. “The patterns of the buildings relied heavily on the aesthetic and functional eye of the carpenters.

“The final products evoke many different textures, and together somehow resemble the spaceship from [Ridley Scott’s sci-fi] movie Prometheus.
The museum celebrates the legend of Pinocchio Credit: Namgoong Sun
The museum complex is formed of three buildings in close proximity, which surround a grassed inner court Credit: Namgoong Sun
Abstract, curving forms have been used on two of the buildings Credit: Namgoong Sun
Educational workshops take place in the museum Credit: Namgoong Sun
The site is already a popular local attraction Credit: Namgoong Sun
Adventurous, surprising spaces feature throughout to create a sense of adventure Credit: Namgoong Sun
Outdoor activities can be hosted when the weather is good Credit: Namgoong Sun
Credit: Namgoong Sun
Credit: Namgoong Sun
Credit: Namgoong Sun
Credit: Namgoong Sun
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
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Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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NEWS
Moon Hoon dreams up Pinocchio Museum inspired by waves and whales
POSTED 01 Dec 2016 . BY Kim Megson
The museum's auditorium is housed in a building shaped like the whale from the Pinocchio legend Credit: Namgoong Sun
South Korean architect Moon Hoon has designed an unusually-formed museum dedicated to the folk story of Pinocchio.

The client, an avid collector of Pinocchio dolls, wanted a museum and gallery on the outskirts of Seoul where her collection could be experienced and explained.

The museum complex, called Pino Familia, is formed of three buildings in close proximity, which surround a grassed inner court containing a sky-train, a pond and a large Pinocchio statue. A forest lies to the north, and a dense suburban area to the south.

The first, called Wave and Whale, has been designed to house the main doll museum galleries. The inspiration for the form comes from the dramatic twist in the Pinocchio legend when he is swallowed by a whale. The curvilinear structure evokes a whale and a wave combining. Inside there is a seating area where visitors can observe cultural performances. A narrow, explorable crawl space has been created between the large and small stepped seats to create a sense of playfulness and adventure.

An open-air concave crater lies at the heart of the structure, and can host outdoor-indoor performances in good weather.

The second building, called Whale Tale, celebrates the character involved in the Pinocchio legend, and features a larger viewing area for films, concerts and other congregational uses. The form of the structure is again inspired by Pinocchio’s whale. The ‘tail’ of the whale acts as a skylight, the double height ‘body’ space is upheld by steel hanging columns and houses the galleries, while the ‘head’ is home to the auditorium.

The third building, called the Nose Fountain, accommodates a museum shop, cafeteria and workshop. Again, a curvilinear structure and curved windows and balcony create an abstract form. A water fountain features in the building’s ‘nose’, providing active sound and movement that contrasts with the still surrounding environment.

“The cost estimate for a clean and immaculate finish turned out to be too expensive, so a rough hand-built quality of the surfaces was expected from the beginning,” said the architects in a statement. “The patterns of the buildings relied heavily on the aesthetic and functional eye of the carpenters.

“The final products evoke many different textures, and together somehow resemble the spaceship from [Ridley Scott’s sci-fi] movie Prometheus.
The museum celebrates the legend of Pinocchio Credit: Namgoong Sun
The museum complex is formed of three buildings in close proximity, which surround a grassed inner court Credit: Namgoong Sun
Abstract, curving forms have been used on two of the buildings Credit: Namgoong Sun
Educational workshops take place in the museum Credit: Namgoong Sun
The site is already a popular local attraction Credit: Namgoong Sun
Adventurous, surprising spaces feature throughout to create a sense of adventure Credit: Namgoong Sun
Outdoor activities can be hosted when the weather is good Credit: Namgoong Sun
Credit: Namgoong Sun
Credit: Namgoong Sun
Credit: Namgoong Sun
Credit: Namgoong Sun
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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