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NEWS
Breaking: Miraval Group to develop destination wellness resort in Texas
POSTED 23 Dec 2016 . BY Jane Kitchen
Steven A. Rudnitsky, Miraval Group president and CEO, said the company selected Travaasa Austin for a host of reasons, including its hilltop location that provides views of Lake Travis and a sense of place

We selected Travaasa Austin for a host of reasons, including its hilltop location that provides extraordinary views of Lake Travis and a sense of place
– Steven A. Rudnitsky, Miraval Group president and CEO
Wellness resort operator Miraval Group today announced it has acquired the 220-acre Travaasa Austin Resort in the Hill Country of Texas, which it will redevelop and expand into a 120-bedroom destination wellness resort, its first in Texas and the American South.

The purchase, from a wholly owned subsidiary of Amstar Group LLC, closed today following the approval of Miraval’s development plans. The project is expected to be completed by January 2019.

Miraval Group will renovate the existing inventory, add 50 bedrooms, more than double the spa space, expand the main restaurant and construct several facilities, including an equine experience that will be integral to the Miraval experience.

Steven A. Rudnitsky, Miraval Group president and CEO, said the project would “build on the momentum of the company’s nationwide growth plan,” following the opening earlier this year of the Miraval Life in Balance Spa at Monarch Beach Resort in Dana Point, California, and its announcement to redevelop the Cranwell Resort in Lenox, Massachusetts.

“We selected Travaasa Austin for a host of reasons, including its hilltop location that provides extraordinary views of Lake Travis and a sense of place,” he said. “The campus is surrounded by protected lands, providing privacy and protection from distractions of the outside world – key attributes of the Miraval Experience. In addition, the existing staff is a good fit for the Miraval culture. We are delighted to welcome them to the Miraval family.”

Rudnitsky said the acquisition will offer Miraval Group an “exceptional opportunity to create an authentic Texas wellness experience,” adding the company will incorporate the region’s culture and architectural styles “to create original experiences with dynamic wellbeing and personal development programmes, one-of-a-kind spa treatments and flavourful and healthful cuisine.”

The resort will continue operating as Travaasa Austin throughout the redevelopment process and be relaunched as Miraval Austin in early 2019.
RELATED STORIES
  Carl Pratt named VP and GM of Miraval


Hotel, resort and wellness consultant Carl Pratt has joined Miraval as vice president and general manager of the brand’s destination spa in Tucson, Arizona.
  Miraval Group appoints three executives to lead operations and development


Miraval Group has appointed three key executives to lead the operation and growth of its destination wellness resorts and Miraval Life in Balance Spas.
  Exclusive: Miraval to buy historic Cranwell Resort in Lenox – once home to Harriet Beecher Stowe – for first East Coast resort


Destination spa Miraval is set to buy the historic Cranwell Spa and Golf Resort in Lenox, Massachusetts, marking the brand’s first East Coast location and the first “full-blown” Miraval outside of Tucson.
  FEATURE: Spa people: Steve Rudnitsky


President & CEO of Miraval on the rollout of the destination spa brand
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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FEATURED SUPPLIER

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Jobs    News   Products   Magazine   Subscribe
NEWS
Breaking: Miraval Group to develop destination wellness resort in Texas
POSTED 23 Dec 2016 . BY Jane Kitchen
Steven A. Rudnitsky, Miraval Group president and CEO, said the company selected Travaasa Austin for a host of reasons, including its hilltop location that provides views of Lake Travis and a sense of place
We selected Travaasa Austin for a host of reasons, including its hilltop location that provides extraordinary views of Lake Travis and a sense of place
– Steven A. Rudnitsky, Miraval Group president and CEO
Wellness resort operator Miraval Group today announced it has acquired the 220-acre Travaasa Austin Resort in the Hill Country of Texas, which it will redevelop and expand into a 120-bedroom destination wellness resort, its first in Texas and the American South.

The purchase, from a wholly owned subsidiary of Amstar Group LLC, closed today following the approval of Miraval’s development plans. The project is expected to be completed by January 2019.

Miraval Group will renovate the existing inventory, add 50 bedrooms, more than double the spa space, expand the main restaurant and construct several facilities, including an equine experience that will be integral to the Miraval experience.

Steven A. Rudnitsky, Miraval Group president and CEO, said the project would “build on the momentum of the company’s nationwide growth plan,” following the opening earlier this year of the Miraval Life in Balance Spa at Monarch Beach Resort in Dana Point, California, and its announcement to redevelop the Cranwell Resort in Lenox, Massachusetts.

“We selected Travaasa Austin for a host of reasons, including its hilltop location that provides extraordinary views of Lake Travis and a sense of place,” he said. “The campus is surrounded by protected lands, providing privacy and protection from distractions of the outside world – key attributes of the Miraval Experience. In addition, the existing staff is a good fit for the Miraval culture. We are delighted to welcome them to the Miraval family.”

Rudnitsky said the acquisition will offer Miraval Group an “exceptional opportunity to create an authentic Texas wellness experience,” adding the company will incorporate the region’s culture and architectural styles “to create original experiences with dynamic wellbeing and personal development programmes, one-of-a-kind spa treatments and flavourful and healthful cuisine.”

The resort will continue operating as Travaasa Austin throughout the redevelopment process and be relaunched as Miraval Austin in early 2019.
RELATED STORIES
Carl Pratt named VP and GM of Miraval


Hotel, resort and wellness consultant Carl Pratt has joined Miraval as vice president and general manager of the brand’s destination spa in Tucson, Arizona.
Miraval Group appoints three executives to lead operations and development


Miraval Group has appointed three key executives to lead the operation and growth of its destination wellness resorts and Miraval Life in Balance Spas.
Exclusive: Miraval to buy historic Cranwell Resort in Lenox – once home to Harriet Beecher Stowe – for first East Coast resort


Destination spa Miraval is set to buy the historic Cranwell Spa and Golf Resort in Lenox, Massachusetts, marking the brand’s first East Coast location and the first “full-blown” Miraval outside of Tucson.
FEATURE: Spa people: Steve Rudnitsky


President & CEO of Miraval on the rollout of the destination spa brand
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS