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NEWS
Merlin promotes Fiona Eastwood to chief operating officer
POSTED 05 Dec 2022 . BY Tom Walker
Eastwood is now responsible for the management and strategic growth of Merlin’s resort theme parks across the UK and Europe Credit: Merlin Entertainments
Merlin Entertainments has named Fiona Eastwood as it’s new chief operating officer
Eastwood will be responsible for the management and strategic growth of Merlin’s resort theme parks across the UK and Europe
She will also oversee Midway brands such as SEA LIFE aquariums, Madame Tussauds and Dungeons
Eastwood's promotion follows the appointment of Scott O’Neil as Merlin CEO in November and the retirement of Nick Varney and Mark Fisher
Merlin Entertainments has named Fiona Eastwood as chief operating officer for its midway attractions and resort theme parks divisions.

Eastwood joined Merlin as global marketing director of Midway Attractions in 2015.

She is now responsible for the management and strategic growth of Merlin’s popular resort theme parks across the UK and Europe. The portfolio includes Alton Towers, Thorpe Park, Chessington World of Adventures and Warwick Castle (in the UK), Gardaland (Italy) and Heide Park (Germany).

She will also oversee Midway brands such as Sea Life aquariums, Madame Tussauds, Dungeons, as well as iconic destinations such the lastminute.com London Eye, the Blackpool Ballroom and Tower, and LEGO Discovery Centres.

In her role, Eastwood will work closely with current MD of resort theme parks, Ian Crabbe, who will continue to work across the resort theme parks before his planned retirement in 2024.

Eastwood said: "I’m passionate about making Merlin the greatest place to work. I will continue to bring my curiosity and love for this business and combined that with a commitment to delivering a diverse, inclusive, and engaged culture, that empowers teams to deliver joyful guest experiences and achieve brilliant results.

"We have the very best set of current brands to build and develop and an amazing pipeline of IP that will transform our growth strategy across both our Midway and Resort divisions.

"I also recognise my important role as a female leader, both here at Merlin but also across the attractions industry. I have found that being my genuine self, combined with hard work and a focus on getting the very best from people is what makes the true difference.”

Eastwood's promotion follows the appointment of Scott O’Neil as Merlin CEO in November.

O'Neil took over the leadership role following the retirement of Nick Varney, who developed Merlin from small beginnings as Vardon, to a multi-brand global attractions business with a diversified portfolio.
RELATED STORIES
  Alton Towers' iconic Nemesis coaster closes for major revamp


The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
  Scott O’Neil takes the reins from Nick Varney at Merlin Entertainment


Merlin Entertainments, the UK-based global attractions operator which is second only to Disney in size, has chosen its new CEO, following the retirement of its founder, Nick Varney.
  FEATURE: Letters: Write to reply


Gordon Hartman, dad and founder of Morgan’s Wonderland on inclusion-centric thinking and action and Merlin Entertainments' Fiona Eastwood on inclusion and diversity...
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Merlin unveils record-breaking Hyperia coaster at Thorpe Park
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Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
+ More news   

COMPANY PROFILES
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TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
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06-06 Jun 2024

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06-07 Jun 2024

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NEWS
Merlin promotes Fiona Eastwood to chief operating officer
POSTED 05 Dec 2022 . BY Tom Walker
Eastwood is now responsible for the management and strategic growth of Merlin’s resort theme parks across the UK and Europe Credit: Merlin Entertainments
Merlin Entertainments has named Fiona Eastwood as it’s new chief operating officer
Eastwood will be responsible for the management and strategic growth of Merlin’s resort theme parks across the UK and Europe
She will also oversee Midway brands such as SEA LIFE aquariums, Madame Tussauds and Dungeons
Eastwood's promotion follows the appointment of Scott O’Neil as Merlin CEO in November and the retirement of Nick Varney and Mark Fisher
Merlin Entertainments has named Fiona Eastwood as chief operating officer for its midway attractions and resort theme parks divisions.

Eastwood joined Merlin as global marketing director of Midway Attractions in 2015.

She is now responsible for the management and strategic growth of Merlin’s popular resort theme parks across the UK and Europe. The portfolio includes Alton Towers, Thorpe Park, Chessington World of Adventures and Warwick Castle (in the UK), Gardaland (Italy) and Heide Park (Germany).

She will also oversee Midway brands such as Sea Life aquariums, Madame Tussauds, Dungeons, as well as iconic destinations such the lastminute.com London Eye, the Blackpool Ballroom and Tower, and LEGO Discovery Centres.

In her role, Eastwood will work closely with current MD of resort theme parks, Ian Crabbe, who will continue to work across the resort theme parks before his planned retirement in 2024.

Eastwood said: "I’m passionate about making Merlin the greatest place to work. I will continue to bring my curiosity and love for this business and combined that with a commitment to delivering a diverse, inclusive, and engaged culture, that empowers teams to deliver joyful guest experiences and achieve brilliant results.

"We have the very best set of current brands to build and develop and an amazing pipeline of IP that will transform our growth strategy across both our Midway and Resort divisions.

"I also recognise my important role as a female leader, both here at Merlin but also across the attractions industry. I have found that being my genuine self, combined with hard work and a focus on getting the very best from people is what makes the true difference.”

Eastwood's promotion follows the appointment of Scott O’Neil as Merlin CEO in November.

O'Neil took over the leadership role following the retirement of Nick Varney, who developed Merlin from small beginnings as Vardon, to a multi-brand global attractions business with a diversified portfolio.
RELATED STORIES
Alton Towers' iconic Nemesis coaster closes for major revamp


The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
Scott O’Neil takes the reins from Nick Varney at Merlin Entertainment


Merlin Entertainments, the UK-based global attractions operator which is second only to Disney in size, has chosen its new CEO, following the retirement of its founder, Nick Varney.
FEATURE: Letters: Write to reply


Gordon Hartman, dad and founder of Morgan’s Wonderland on inclusion-centric thinking and action and Merlin Entertainments' Fiona Eastwood on inclusion and diversity...
MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
+ More news   
 
COMPANY PROFILES
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS