Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Merlin posts 2015 results after 'challenging' year
POSTED 25 Feb 2016 . BY Alice Davis
New investments like the hotel at Legoland Florida have helped boost revenues
Merlin Entertainments has released its end of year results, showing generally robust earnings as pre-tax profits edged up 0.3 per cent, despite the immediate and ongoing fallout from the Smiler accident at Alton Towers on 2 June.

News also broke today (25 February) that Alton Tower’s owner Merlin Attractions Operation Ltd is to be prosecuted over the accident, in which two people lost a leg and others were injured. The company is scheduled to appear in court on 22 April facing a charge under the Health and Safety at Work Act 1974.

Merlin generated £1.28bn (US$1.79bn, €1.6bn) in revenue, up 2.3 per cent on the previous year’s figure of £1.25bn and resulting in pre-tax profits of £250m (US$350m, €317m), a 0.3 per cent rise.

Merlin’s Legoland arm supported gains, recording 8.2 per cent growth to £429m (US$600m, €543m). However, those were largely offset by the resorts and theme parks group, where revenues were hit by the drop in visitors to Alton Towers and decreased 12.4 per cent from £331m (US$463m, €419m) in 2014 to £285m (US$399, €361m) in 2015.

Midway attractions recorded like for like growth of 2.3 per cent, buoyed by a strong performance in Asia and Europe and the opening of seven new sites in this category.

“Despite a challenging year, the business delivered a robust performance in 2015. We continued to see a strong trading performance in Legoland parks and a positive contribution from new business development,” said Merlin CEO Nick Varney.

Varney said that the company continued to look to the future as it announced its targets for 2020, which include opening up 2,000 new rooms, 40 new midways and four new Legoland parks.

“We remain confident in the strength of the underlying business and the natural diversification that the growing portfolio creates,” Varney said.

Finally, Varney also announced that Merlin Entertainments is investing US$34m (£42m, €31m) in Big Bus city tours in a partnership that would bring bus passengers to Merlin’s city midways.
RELATED STORIES
  Anne-Françoise Nesmes to join Merlin board as new CFO


Merlin Entertainments has announced the appointment of Anne-Françoise Nesmes to its board as chief financial officer, effective from 1 August 2016.
  Exclusive: Merlin creative director reveals new details about Derren Brown attraction coming to Thorpe Park in 2016


Paul Moreton, global creative director for Merlin Magic Making at Merlin Entertainments has exclusively revealed to Attractions Management new details about Derren Brown’s new ride at Thorpe Park, which will use a number of modern and traditional techniques to create an experience right from the mind of the master illusionist.
  Is Alton Towers about to unveil a VR coaster?


With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.
  IAAPA 2015: Gesture-tech Ninjago ride announced for Legoland Malaysia


Ride maker Triotech unveiled its new gesture-led Maestro technology at IAAPA last week, as Merlin announced a third location for a dark ride using the technology.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Merlin posts 2015 results after 'challenging' year
POSTED 25 Feb 2016 . BY Alice Davis
New investments like the hotel at Legoland Florida have helped boost revenues
Merlin Entertainments has released its end of year results, showing generally robust earnings as pre-tax profits edged up 0.3 per cent, despite the immediate and ongoing fallout from the Smiler accident at Alton Towers on 2 June.

News also broke today (25 February) that Alton Tower’s owner Merlin Attractions Operation Ltd is to be prosecuted over the accident, in which two people lost a leg and others were injured. The company is scheduled to appear in court on 22 April facing a charge under the Health and Safety at Work Act 1974.

Merlin generated £1.28bn (US$1.79bn, €1.6bn) in revenue, up 2.3 per cent on the previous year’s figure of £1.25bn and resulting in pre-tax profits of £250m (US$350m, €317m), a 0.3 per cent rise.

Merlin’s Legoland arm supported gains, recording 8.2 per cent growth to £429m (US$600m, €543m). However, those were largely offset by the resorts and theme parks group, where revenues were hit by the drop in visitors to Alton Towers and decreased 12.4 per cent from £331m (US$463m, €419m) in 2014 to £285m (US$399, €361m) in 2015.

Midway attractions recorded like for like growth of 2.3 per cent, buoyed by a strong performance in Asia and Europe and the opening of seven new sites in this category.

“Despite a challenging year, the business delivered a robust performance in 2015. We continued to see a strong trading performance in Legoland parks and a positive contribution from new business development,” said Merlin CEO Nick Varney.

Varney said that the company continued to look to the future as it announced its targets for 2020, which include opening up 2,000 new rooms, 40 new midways and four new Legoland parks.

“We remain confident in the strength of the underlying business and the natural diversification that the growing portfolio creates,” Varney said.

Finally, Varney also announced that Merlin Entertainments is investing US$34m (£42m, €31m) in Big Bus city tours in a partnership that would bring bus passengers to Merlin’s city midways.
RELATED STORIES
Anne-Françoise Nesmes to join Merlin board as new CFO


Merlin Entertainments has announced the appointment of Anne-Françoise Nesmes to its board as chief financial officer, effective from 1 August 2016.
Exclusive: Merlin creative director reveals new details about Derren Brown attraction coming to Thorpe Park in 2016


Paul Moreton, global creative director for Merlin Magic Making at Merlin Entertainments has exclusively revealed to Attractions Management new details about Derren Brown’s new ride at Thorpe Park, which will use a number of modern and traditional techniques to create an experience right from the mind of the master illusionist.
Is Alton Towers about to unveil a VR coaster?


With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.
IAAPA 2015: Gesture-tech Ninjago ride announced for Legoland Malaysia


Ride maker Triotech unveiled its new gesture-led Maestro technology at IAAPA last week, as Merlin announced a third location for a dark ride using the technology.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS