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NEWS
Merlin continues Legoland expansion in Boston, US
POSTED 05 Jun 2014 . BY Aimee Nash
The discovery centre is located on Boston’s Assembly Row in Somerville and features interactive Lego experiences, Lego rides and a Lego studios 4D cinema
Merlin Entertainments has opened their twelfth Legoland Discovery Centre in Boston, US, celebrating the opening with Bertie, the IP’s mascot, breaking through an 8ft (2.4m) wall made of Lego bricks.

The 44,000sq ft (4,088sq m) indoor attraction marks the first Lego attraction in Boston, and tickets for the opening weekend were sold out well in advance.

The discovery centre is located on Boston’s Assembly Row in Somerville and features interactive Lego experiences, Lego rides, a Lego studios 4D cinema, Lego factory tour, birthday rooms and the Lego miniland, featuring replicas of Boston landmarks made out of Lego bricks.

General manager, David Gilmore thinks the discovery centre is the most exciting attraction to open in the area this year. “We’re thrilled to finally open our doors and allow Lego fans young and old to indulge in the endless opportunities for creativity, learning and fun within our unique attraction,” he said.

The attraction is geared toward children aged between three and 10 meaning that adults must be accompanied by a child in order to enter. But for the older fans there will be adult-only evening events.

Merlin is the world’s second largest visitor attractions operator and speaking to Attractions Management recently, Merlin CEO Nick Varney said that the company was planning a huge development of its Midway brands, including the Legoland Discovery Centres, Sea Life and Dungeons attractions.

Merlin is also continuing its global roll out of Legoland Discovery Centres its having signed a deal with shopping centre developer Multi to bring the popular attraction to Istanbul.
RELATED STORIES
  Merlin unveils US$315m plans for Legoland Japan


Merlin Entertainments has today (30 June) unveiled plans for a high-profile development in the world’s second biggest theme park market, with the launch of its first Legoland in Japan.
  Merlin builds on Lego's popularity in Japan with announcement of Osaka Discovery Centre


Merlin Entertainments and Osaka Aquarium Kaiyukan in Japan have announced plans today (23 July) to open a new Legoland Discovery Centre in Tempozan Market Place Mall, Osaka.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Merlin continues Legoland expansion in Boston, US
POSTED 05 Jun 2014 . BY Aimee Nash
The discovery centre is located on Boston’s Assembly Row in Somerville and features interactive Lego experiences, Lego rides and a Lego studios 4D cinema
Merlin Entertainments has opened their twelfth Legoland Discovery Centre in Boston, US, celebrating the opening with Bertie, the IP’s mascot, breaking through an 8ft (2.4m) wall made of Lego bricks.

The 44,000sq ft (4,088sq m) indoor attraction marks the first Lego attraction in Boston, and tickets for the opening weekend were sold out well in advance.

The discovery centre is located on Boston’s Assembly Row in Somerville and features interactive Lego experiences, Lego rides, a Lego studios 4D cinema, Lego factory tour, birthday rooms and the Lego miniland, featuring replicas of Boston landmarks made out of Lego bricks.

General manager, David Gilmore thinks the discovery centre is the most exciting attraction to open in the area this year. “We’re thrilled to finally open our doors and allow Lego fans young and old to indulge in the endless opportunities for creativity, learning and fun within our unique attraction,” he said.

The attraction is geared toward children aged between three and 10 meaning that adults must be accompanied by a child in order to enter. But for the older fans there will be adult-only evening events.

Merlin is the world’s second largest visitor attractions operator and speaking to Attractions Management recently, Merlin CEO Nick Varney said that the company was planning a huge development of its Midway brands, including the Legoland Discovery Centres, Sea Life and Dungeons attractions.

Merlin is also continuing its global roll out of Legoland Discovery Centres its having signed a deal with shopping centre developer Multi to bring the popular attraction to Istanbul.
RELATED STORIES
Merlin unveils US$315m plans for Legoland Japan


Merlin Entertainments has today (30 June) unveiled plans for a high-profile development in the world’s second biggest theme park market, with the launch of its first Legoland in Japan.
Merlin builds on Lego's popularity in Japan with announcement of Osaka Discovery Centre


Merlin Entertainments and Osaka Aquarium Kaiyukan in Japan have announced plans today (23 July) to open a new Legoland Discovery Centre in Tempozan Market Place Mall, Osaka.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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