Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Mary Rose Museum faces £2.2m funding shortfall as chief calls for increased independent museum support during COVID-19 crisis
POSTED 01 Apr 2020 . BY Tom Anstey
Bonser-Wilton has called on the government to make greater emergency funding available to Britain's independent museums Credit: Mary Rose Museum
This has shone a light on the extreme vulnerability of the independent museum sector
– Helen Bonser-Winton, CEO, Mary Rose Museum
Helen Bonser-Wilton, CEO of Portsmouth's Mary Rose Museum, says the attraction, along with the rest of Britain's independent museums are in "mortal peril" unless the government and heritage organisations act soon.

The museum, run by the Mary Rose Trust, is dedicated to the 16th-century flagship of King Henry VIII, which was sunk during a French invasion and has been preserved by the organisation since 1982. Having been underwater for a number of centuries, the hull of the 500-year-old ship and its artefacts have to be preserved in very specific conditions to prevent deterioration.

"We have an immensely complex environmental system, with collections care, maintenance and repairs taking place 365 days a year," Bonser-Wilton tells Attractions Management.

"I've got core costs of about £2.2m (US$2.7m, €2.5m) even if I can't open a single day in a year. That's the absolute basic once we've cut everything else out. All of those costs continue even though we're closed. We can't stop conserving our collection just because we haven't got money coming in."

Fundraising efforts

Around 90 per cent of the museum's annual income comes from visitor revenue, with the majority of visitors coming between April and August. The museum doesn't expect to be open again until at least September, meaning the majority of its income for the year is essentially lost.

"We're asking for people to donate but also if they prefer to buy a ticket in advance, come and see us when we're open. In terms of cash flow this is for us completely disastrous," says Bonser-Wilton.

As it stands the only support available to the museum comes from Arts Council England (ACE), which launched a £160m (US$191.2m, €176.4m) fund last week to support cultural organisations during COVID-19 outbreak. As an independent museum, however, the Mary Rose Museum can only apply for a grant of up to £35,000 (US$41,800, €38,600).

"When you've got £2.2m to cover, that kind of money doesn't even touch the sides," says Bonser-Wilton. "We're hopeful the National Lottery Heritage Fund will come up with something we can apply for but there's a huge gap there.

"While the government's job retention scheme is really helpful, I've still got eight staff members that I haven't been able to furlough because we still need to look after the collections. If we haven't got revenue coming in, we need to be fundraising. So you've still got the elements of a conservation and heritage organisation that has to carry on."

An urgent call for independent museums

Bonser-Wilton is calling on the government to create a fund that organisations with significant collections can apply for to help them through the current economic period. She has also called for a comprehensive review of how independent museums are funded for the future.

"This has shone a light on the extreme vulnerability of the independent museum sector," she says. "For national museums and museums with government funding, I know that they still have issues but they do have core funding. There are others who are supported by their National Portfolio organisations but it's the independents that literally have no backup.

"It's very difficult working in heritage to build up cash reserves because your collections cost so much to maintain. We need to start a conversation we've been trying to start and are getting nowhere with. We need to ask if we're ok with the fact that the independent museum sector is at risk within two weeks of something going wrong. Is there an alternative funding formula that we can come up with?"

Covering costs

In the coming weeks, the museum will launch a public fundraising appeal, aimed at raising some of the funds needed to support the preservation of its artefacts during its closure.

"We're focusing on the gaps," says Bonser-Wilton. "Over the last two weeks, we've worked out what we can actually get rid of and what our cash flows therefore are. We're now at a position where we can go out and say how much we need to be able to cover our costs for the year. We have a total of 60 staff, with 45 full-time equivalents. We're keeping eight people working.

"At this point, looking at where the cash is, we're in mortal peril. Unless we can actually bridge this enormous gap in cash, then I don't know what we're going to do."


The museum generates 90 per cent of its revenue through visitors Credit: Mary Rose Museum
RELATED STORIES
  British Museum appoints Mary Beard to as trustee following government veto


The British Museum has named Mary Beard as its a new trustee, a move which comes less than a year on from the British government blocking her nomination because of her pro-European views.
  ACE announces £160m fund to support culture organisations during COVID-19 outbreak


Arts Council England (ACE) has responded to the "massive and unsustainable loss of revenues" caused by COVID-19 by announcing an emergency £160m (US$191.2m, €176.4m) emergency funding package.
  UK attractions leaders call on government to use £120m Festival of Britain Fund to support sector


The heads of several major organisations, including The Association of Leading Visitor Attractions (ALVA), the Museums Association (MA) and the National Museums Directors Council (NMDC), have called on the British government to use funding intended for the upcoming Festival of Britain in order to provide emergency funding for the arts, heritage and entertainment sectors.
  Mary Rose to be revealed to the world after 34-year conservation effort


On 19 July, 471 years to the day that the Mary Rose was sunk, the flagship of Henry VIII’s fleet will be brought back to life thanks to a £39m (US$51m, €45.7m) investment.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Mary Rose Museum faces £2.2m funding shortfall as chief calls for increased independent museum support during COVID-19 crisis
POSTED 01 Apr 2020 . BY Tom Anstey
Bonser-Wilton has called on the government to make greater emergency funding available to Britain's independent museums Credit: Mary Rose Museum
This has shone a light on the extreme vulnerability of the independent museum sector
– Helen Bonser-Winton, CEO, Mary Rose Museum
Helen Bonser-Wilton, CEO of Portsmouth's Mary Rose Museum, says the attraction, along with the rest of Britain's independent museums are in "mortal peril" unless the government and heritage organisations act soon.

The museum, run by the Mary Rose Trust, is dedicated to the 16th-century flagship of King Henry VIII, which was sunk during a French invasion and has been preserved by the organisation since 1982. Having been underwater for a number of centuries, the hull of the 500-year-old ship and its artefacts have to be preserved in very specific conditions to prevent deterioration.

"We have an immensely complex environmental system, with collections care, maintenance and repairs taking place 365 days a year," Bonser-Wilton tells Attractions Management.

"I've got core costs of about £2.2m (US$2.7m, €2.5m) even if I can't open a single day in a year. That's the absolute basic once we've cut everything else out. All of those costs continue even though we're closed. We can't stop conserving our collection just because we haven't got money coming in."

Fundraising efforts

Around 90 per cent of the museum's annual income comes from visitor revenue, with the majority of visitors coming between April and August. The museum doesn't expect to be open again until at least September, meaning the majority of its income for the year is essentially lost.

"We're asking for people to donate but also if they prefer to buy a ticket in advance, come and see us when we're open. In terms of cash flow this is for us completely disastrous," says Bonser-Wilton.

As it stands the only support available to the museum comes from Arts Council England (ACE), which launched a £160m (US$191.2m, €176.4m) fund last week to support cultural organisations during COVID-19 outbreak. As an independent museum, however, the Mary Rose Museum can only apply for a grant of up to £35,000 (US$41,800, €38,600).

"When you've got £2.2m to cover, that kind of money doesn't even touch the sides," says Bonser-Wilton. "We're hopeful the National Lottery Heritage Fund will come up with something we can apply for but there's a huge gap there.

"While the government's job retention scheme is really helpful, I've still got eight staff members that I haven't been able to furlough because we still need to look after the collections. If we haven't got revenue coming in, we need to be fundraising. So you've still got the elements of a conservation and heritage organisation that has to carry on."

An urgent call for independent museums

Bonser-Wilton is calling on the government to create a fund that organisations with significant collections can apply for to help them through the current economic period. She has also called for a comprehensive review of how independent museums are funded for the future.

"This has shone a light on the extreme vulnerability of the independent museum sector," she says. "For national museums and museums with government funding, I know that they still have issues but they do have core funding. There are others who are supported by their National Portfolio organisations but it's the independents that literally have no backup.

"It's very difficult working in heritage to build up cash reserves because your collections cost so much to maintain. We need to start a conversation we've been trying to start and are getting nowhere with. We need to ask if we're ok with the fact that the independent museum sector is at risk within two weeks of something going wrong. Is there an alternative funding formula that we can come up with?"

Covering costs

In the coming weeks, the museum will launch a public fundraising appeal, aimed at raising some of the funds needed to support the preservation of its artefacts during its closure.

"We're focusing on the gaps," says Bonser-Wilton. "Over the last two weeks, we've worked out what we can actually get rid of and what our cash flows therefore are. We're now at a position where we can go out and say how much we need to be able to cover our costs for the year. We have a total of 60 staff, with 45 full-time equivalents. We're keeping eight people working.

"At this point, looking at where the cash is, we're in mortal peril. Unless we can actually bridge this enormous gap in cash, then I don't know what we're going to do."


The museum generates 90 per cent of its revenue through visitors Credit: Mary Rose Museum
RELATED STORIES
British Museum appoints Mary Beard to as trustee following government veto


The British Museum has named Mary Beard as its a new trustee, a move which comes less than a year on from the British government blocking her nomination because of her pro-European views.
ACE announces £160m fund to support culture organisations during COVID-19 outbreak


Arts Council England (ACE) has responded to the "massive and unsustainable loss of revenues" caused by COVID-19 by announcing an emergency £160m (US$191.2m, €176.4m) emergency funding package.
UK attractions leaders call on government to use £120m Festival of Britain Fund to support sector


The heads of several major organisations, including The Association of Leading Visitor Attractions (ALVA), the Museums Association (MA) and the National Museums Directors Council (NMDC), have called on the British government to use funding intended for the upcoming Festival of Britain in order to provide emergency funding for the arts, heritage and entertainment sectors.
Mary Rose to be revealed to the world after 34-year conservation effort


On 19 July, 471 years to the day that the Mary Rose was sunk, the flagship of Henry VIII’s fleet will be brought back to life thanks to a £39m (US$51m, €45.7m) investment.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS