Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Man City opens second China office as part of global expansion plans
POSTED 26 Sep 2018 . BY Tom Walker
Manchester City FC (MCFC) has become the first international football organisation to open two offices in mainland China.

Located in Shenzhen, the second of the club's regional hubs will continue MCFC's work in developing grassroots football in China.

It joins an existing hub in Shanghai in an expanding portfolio of international assets controlled by Abu Dhabi-based City Football Group (CFG) – the owner of MCFC.

The club has been working with the Chinese Ministry of Education on the department's School Football Project since the programme was first launched in September 2016.

In the past two years, more than 40 coaches from UK have worked in primary and secondary schools across 15 Chinese cities/provinces, and directly delivered football coaching sessions to more than 400,000 Chinese kids and 3,000 school teachers.

The opening of the new hub was accompanied with CFG signing a Memorandum of Understanding with the Shenzhen Sports, Culture and Tourism Bureau to work together to deliver grassroots football programmes in Shenzhen.

MCFC is among the most popular clubs in China, and now has 12 official supporters’ clubs in China, with a regular broadcast audience of 45m for City games.

The club has also entered into several commercial partnerships in China – including with Shenzhen-based Robotics Partner, UBTECH and Insurance giant, Ping An.

Since 2017, the CFG has supported two Unified Football projects in Beijing and Guangzhou and used football to create a "safe and inclusive environment for children or all abilities".

The projects have worked directly with more than 1,800 children, of which 80 per cent are from special schools in the two cities.

The initiatives are part of plans by CFG – which is part of the Abu Dhabi United Group – to expand its sports businesses in major markets around the world. The group also owns the New York City MLS franchise.

“The opening of our second City Football Group office in Shenzhen complements our existing team in Shanghai," Damian Willoughby, SVP of Partnerships at City Football Group.

"Shenzhen is an important and growing city at the heart of the Greater Bay Area.

"Our presence in the region will play an important role in our continued growth as we engage our fans, expand our grassroots football programmes and work with our expanding portfolio of commercial partners.”
RELATED STORIES
  Manchester City owner CFG valued at £3.73bn following US investment deal


City Football Group (CFG), owner of Manchester City FC and a host of other clubs around the world, has secured a major investment deal with tech investment giants Silver Lake.
  Manchester City FC opens its facilities to kids during Active Uprising


Premier League club Manchester City FC (MCFC) will open its doors to children later this month, as part of the Active Uprising Weekend organised by ukactive.
  Premier League clubs dominate global football finance index


Manchester City have more financial muscle than any other club in world football according to a new financial index, with Premier League clubs dominating the top 10.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Man City opens second China office as part of global expansion plans
POSTED 26 Sep 2018 . BY Tom Walker
Manchester City FC (MCFC) has become the first international football organisation to open two offices in mainland China.

Located in Shenzhen, the second of the club's regional hubs will continue MCFC's work in developing grassroots football in China.

It joins an existing hub in Shanghai in an expanding portfolio of international assets controlled by Abu Dhabi-based City Football Group (CFG) – the owner of MCFC.

The club has been working with the Chinese Ministry of Education on the department's School Football Project since the programme was first launched in September 2016.

In the past two years, more than 40 coaches from UK have worked in primary and secondary schools across 15 Chinese cities/provinces, and directly delivered football coaching sessions to more than 400,000 Chinese kids and 3,000 school teachers.

The opening of the new hub was accompanied with CFG signing a Memorandum of Understanding with the Shenzhen Sports, Culture and Tourism Bureau to work together to deliver grassroots football programmes in Shenzhen.

MCFC is among the most popular clubs in China, and now has 12 official supporters’ clubs in China, with a regular broadcast audience of 45m for City games.

The club has also entered into several commercial partnerships in China – including with Shenzhen-based Robotics Partner, UBTECH and Insurance giant, Ping An.

Since 2017, the CFG has supported two Unified Football projects in Beijing and Guangzhou and used football to create a "safe and inclusive environment for children or all abilities".

The projects have worked directly with more than 1,800 children, of which 80 per cent are from special schools in the two cities.

The initiatives are part of plans by CFG – which is part of the Abu Dhabi United Group – to expand its sports businesses in major markets around the world. The group also owns the New York City MLS franchise.

“The opening of our second City Football Group office in Shenzhen complements our existing team in Shanghai," Damian Willoughby, SVP of Partnerships at City Football Group.

"Shenzhen is an important and growing city at the heart of the Greater Bay Area.

"Our presence in the region will play an important role in our continued growth as we engage our fans, expand our grassroots football programmes and work with our expanding portfolio of commercial partners.”
RELATED STORIES
Manchester City owner CFG valued at £3.73bn following US investment deal


City Football Group (CFG), owner of Manchester City FC and a host of other clubs around the world, has secured a major investment deal with tech investment giants Silver Lake.
Manchester City FC opens its facilities to kids during Active Uprising


Premier League club Manchester City FC (MCFC) will open its doors to children later this month, as part of the Active Uprising Weekend organised by ukactive.
Premier League clubs dominate global football finance index


Manchester City have more financial muscle than any other club in world football according to a new financial index, with Premier League clubs dominating the top 10.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS