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NEWS
Man City opens second China office as part of global expansion plans
POSTED 26 Sep 2018 . BY Tom Walker
Manchester City FC (MCFC) has become the first international football organisation to open two offices in mainland China.

Located in Shenzhen, the second of the club's regional hubs will continue MCFC's work in developing grassroots football in China.

It joins an existing hub in Shanghai in an expanding portfolio of international assets controlled by Abu Dhabi-based City Football Group (CFG) – the owner of MCFC.

The club has been working with the Chinese Ministry of Education on the department's School Football Project since the programme was first launched in September 2016.

In the past two years, more than 40 coaches from UK have worked in primary and secondary schools across 15 Chinese cities/provinces, and directly delivered football coaching sessions to more than 400,000 Chinese kids and 3,000 school teachers.

The opening of the new hub was accompanied with CFG signing a Memorandum of Understanding with the Shenzhen Sports, Culture and Tourism Bureau to work together to deliver grassroots football programmes in Shenzhen.

MCFC is among the most popular clubs in China, and now has 12 official supporters’ clubs in China, with a regular broadcast audience of 45m for City games.

The club has also entered into several commercial partnerships in China – including with Shenzhen-based Robotics Partner, UBTECH and Insurance giant, Ping An.

Since 2017, the CFG has supported two Unified Football projects in Beijing and Guangzhou and used football to create a "safe and inclusive environment for children or all abilities".

The projects have worked directly with more than 1,800 children, of which 80 per cent are from special schools in the two cities.

The initiatives are part of plans by CFG – which is part of the Abu Dhabi United Group – to expand its sports businesses in major markets around the world. The group also owns the New York City MLS franchise.

“The opening of our second City Football Group office in Shenzhen complements our existing team in Shanghai," Damian Willoughby, SVP of Partnerships at City Football Group.

"Shenzhen is an important and growing city at the heart of the Greater Bay Area.

"Our presence in the region will play an important role in our continued growth as we engage our fans, expand our grassroots football programmes and work with our expanding portfolio of commercial partners.”
RELATED STORIES
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  Manchester City FC opens its facilities to kids during Active Uprising


Premier League club Manchester City FC (MCFC) will open its doors to children later this month, as part of the Active Uprising Weekend organised by ukactive.
  Premier League clubs dominate global football finance index


Manchester City have more financial muscle than any other club in world football according to a new financial index, with Premier League clubs dominating the top 10.
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NEWS
Man City opens second China office as part of global expansion plans
POSTED 26 Sep 2018 . BY Tom Walker
Manchester City FC (MCFC) has become the first international football organisation to open two offices in mainland China.

Located in Shenzhen, the second of the club's regional hubs will continue MCFC's work in developing grassroots football in China.

It joins an existing hub in Shanghai in an expanding portfolio of international assets controlled by Abu Dhabi-based City Football Group (CFG) – the owner of MCFC.

The club has been working with the Chinese Ministry of Education on the department's School Football Project since the programme was first launched in September 2016.

In the past two years, more than 40 coaches from UK have worked in primary and secondary schools across 15 Chinese cities/provinces, and directly delivered football coaching sessions to more than 400,000 Chinese kids and 3,000 school teachers.

The opening of the new hub was accompanied with CFG signing a Memorandum of Understanding with the Shenzhen Sports, Culture and Tourism Bureau to work together to deliver grassroots football programmes in Shenzhen.

MCFC is among the most popular clubs in China, and now has 12 official supporters’ clubs in China, with a regular broadcast audience of 45m for City games.

The club has also entered into several commercial partnerships in China – including with Shenzhen-based Robotics Partner, UBTECH and Insurance giant, Ping An.

Since 2017, the CFG has supported two Unified Football projects in Beijing and Guangzhou and used football to create a "safe and inclusive environment for children or all abilities".

The projects have worked directly with more than 1,800 children, of which 80 per cent are from special schools in the two cities.

The initiatives are part of plans by CFG – which is part of the Abu Dhabi United Group – to expand its sports businesses in major markets around the world. The group also owns the New York City MLS franchise.

“The opening of our second City Football Group office in Shenzhen complements our existing team in Shanghai," Damian Willoughby, SVP of Partnerships at City Football Group.

"Shenzhen is an important and growing city at the heart of the Greater Bay Area.

"Our presence in the region will play an important role in our continued growth as we engage our fans, expand our grassroots football programmes and work with our expanding portfolio of commercial partners.”
RELATED STORIES
Manchester City owner CFG valued at £3.73bn following US investment deal


City Football Group (CFG), owner of Manchester City FC and a host of other clubs around the world, has secured a major investment deal with tech investment giants Silver Lake.
Manchester City FC opens its facilities to kids during Active Uprising


Premier League club Manchester City FC (MCFC) will open its doors to children later this month, as part of the Active Uprising Weekend organised by ukactive.
Premier League clubs dominate global football finance index


Manchester City have more financial muscle than any other club in world football according to a new financial index, with Premier League clubs dominating the top 10.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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