Netherlands-based architects MVRDV have been appointed to design the new China Comic and Animation Museum (CCAM), which is to be developed in Hangzhou.
The group was selected following an international design contest for the EUR92m (£81.6m) scheme, with the attraction to comprise eight speech balloon-shaped structures.
Covering a total area of 13.7 hectares (33.9 acres), the complex will also include a series of parks on islands; a public plaza; and a 13,000sq m (139,931sq ft) convention centre.
CCAM itself is to boast three theatres/cinemas with an overall seating capacity of more than 1,100 and a comic book library - each occupying their own speech balloon.
Amsterdam-based exhibition architects Kossman.deJong worked to test spaces and display configurations in order to ensure the attraction appeals to a variety of age groups.
One of the eight balloons will feature an interactive experience, which will enable visitors to experiment with animation techniques and boasts a giant 3D zoetrope.
A MVRDV spokesperson said: "The façade of the museum is covered in a cartoon relief referring to a Chinese vase.
"The monochrome white concrete façade allows the speech balloons to function; texts can be projected onto the façade."
Graphic designer JongeMeesters worked with MVRDV on the design of the cartoon relief.
Image: MVRDV
