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NEWS
MAS Architecture Studio scale down the wind tower to keep pedestrians cool
POSTED 15 Nov 2019 . BY Stu Robarts
Barjeel was inspired by the wind towers that have been used to cool buildings in the Gulf region for centuries

With materiality, we wanted to reinforce barjeel's incredibly sustainable nature with recycled and readily available corrugated cardboard and unfinished aluminium.
– Kerim Miskavi
Istanbul-based MAS Architecture Studio have created a barjeel – or wind tower – installation for Dubai Design Week 2019 that gives passersby a place to pause, rest and cool down.

The installation, titled Barjeel, was a response to an open call via which Dubai Design Week was seeking to showcase "the design identity of the UAE through diverse representations of local and international creative efforts."

Barjeel was inspired by the wind towers that have been used to cool buildings in the Gulf region for centuries, scaling the concept down for use at street-level by pedestrians.

Wind towers work as passive cooling devices by funnelling breezes from high above the ground down into the base of a building.

MAS Architecture's interpretation follows the same principle, built high enough to capture air flowing more freely than at ground level and using it to cool an internal space in which people can sit.

Bench seating is provided around the inside perimeter of the tower, which also provides shade for those inside.

While the exterior of the tower is square from top to bottom, a circular interior becomes square as the tower rises, referencing the geometric forms used in Islamic architecture.

Passive cooling is inherently sustainable and MAS have sought to keep the environmental impact of the installation to a minimum by constructing it almost entirely out of recycled cardboard. There are also some aluminium elements.

At night, the structure is illuminated by LED strips embedded in the layers of cardboard, which give the impression of it being a solid rectangular structure that is emanating light.

Kerim Miskavi, founder and design lead of MAS Architecture Studio, said: "We wanted our response to the open call to speak to the traditions inherent to the region and were thoroughly impressed by the simple yet elegant and efficient solution the barjeel offered for centuries before high-tech air conditioning.

"With materiality, we wanted to reinforce barjeel's incredibly sustainable nature with recycled and readily available corrugated cardboard and unfinished aluminium."

The proposal was submitted to Dubai Design Week in June this year and went into production through to the end of September. The modules were then shipped to Dubai for assembly on 8 November and there was a soft launch on 10 November.
The installation was a response to an open call out for Dubai Design Week
Cooling breezes from above the ground are funnelled down into the tower
Bench seating is provided around the inside perimeter of the tower
Barjeel also provides shade for those sitting inside
The installation is constructed almost entirely out of recycled cardboard
The circular interior becomes square as the tower rises
There some aluminium elements in addition to the cardboard construction
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
MAS Architecture Studio scale down the wind tower to keep pedestrians cool
POSTED 15 Nov 2019 . BY Stu Robarts
Barjeel was inspired by the wind towers that have been used to cool buildings in the Gulf region for centuries
With materiality, we wanted to reinforce barjeel's incredibly sustainable nature with recycled and readily available corrugated cardboard and unfinished aluminium.
– Kerim Miskavi
Istanbul-based MAS Architecture Studio have created a barjeel – or wind tower – installation for Dubai Design Week 2019 that gives passersby a place to pause, rest and cool down.

The installation, titled Barjeel, was a response to an open call via which Dubai Design Week was seeking to showcase "the design identity of the UAE through diverse representations of local and international creative efforts."

Barjeel was inspired by the wind towers that have been used to cool buildings in the Gulf region for centuries, scaling the concept down for use at street-level by pedestrians.

Wind towers work as passive cooling devices by funnelling breezes from high above the ground down into the base of a building.

MAS Architecture's interpretation follows the same principle, built high enough to capture air flowing more freely than at ground level and using it to cool an internal space in which people can sit.

Bench seating is provided around the inside perimeter of the tower, which also provides shade for those inside.

While the exterior of the tower is square from top to bottom, a circular interior becomes square as the tower rises, referencing the geometric forms used in Islamic architecture.

Passive cooling is inherently sustainable and MAS have sought to keep the environmental impact of the installation to a minimum by constructing it almost entirely out of recycled cardboard. There are also some aluminium elements.

At night, the structure is illuminated by LED strips embedded in the layers of cardboard, which give the impression of it being a solid rectangular structure that is emanating light.

Kerim Miskavi, founder and design lead of MAS Architecture Studio, said: "We wanted our response to the open call to speak to the traditions inherent to the region and were thoroughly impressed by the simple yet elegant and efficient solution the barjeel offered for centuries before high-tech air conditioning.

"With materiality, we wanted to reinforce barjeel's incredibly sustainable nature with recycled and readily available corrugated cardboard and unfinished aluminium."

The proposal was submitted to Dubai Design Week in June this year and went into production through to the end of September. The modules were then shipped to Dubai for assembly on 8 November and there was a soft launch on 10 November.
The installation was a response to an open call out for Dubai Design Week
Cooling breezes from above the ground are funnelled down into the tower
Bench seating is provided around the inside perimeter of the tower
Barjeel also provides shade for those sitting inside
The installation is constructed almost entirely out of recycled cardboard
The circular interior becomes square as the tower rises
There some aluminium elements in addition to the cardboard construction
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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