London-based branding agency M Worldwide has been appointed to lead the full redesign and renovation of the Bath Visitor Information Centre, which will open in February 2012.
It comes after the group completed a revamp of the Roman Baths main store and increased the conversion rate of visitors to retail customers by 9 per cent.
Bath Visitor Information Centre is located on the ground floor of the Grade II-listed Abbey Chambers and currently welcomes more than 535,000 visitors each year.
Fiona Humphreys, commercial manager at Bath Tourism Plus, said: "This is a major project for us, the first full-scale refurbishment of the Centre since it opened in its current premises in 1995."
