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Lower entrance fees at UK galleries and museums for younger visitors, urges former V&A director
POSTED 03 Dec 2018 . BY Luke Cloherty

I would much rather see a low entry fee for everyone, with concessions for students and people like that
– Sir Roy Strong
Sir Roy Strong, the former director of London's V&A Museum, has said that national galleries and museums across Britain should introduce lower entrance fees across the board and with greater concessions for younger visitors.

Strong, who was V&A director between 1974 and 1987, made the comments to The Telegraph newspaper, suggesting that current fees for cultural institutions are excluding the millennial generation.

"I would much rather see a low entry fee for everyone, with concessions for students and people like that," he said.

Speaking in response to a survey conducted by Ecclesiastical Insurance, Strong also said that he sees very little choice for UK museums and galleries other than to introduce entrance fees as they are "desperate for money" after exhausting fund-raising option.

The survey, which questioned 2,000 people aged between 18 and 30, found that more than a third said they never visit galleries, while almost half never go to stately homes. Nearly half of respondents also said that they would visit more if big exhibitions had cheaper tickets. The study also suggested that people who were not taken to cultural institutions as children were far less likely to visit them as adults.

Entry to national galleries and museums across the UK is almost ubiquitously free, however, most of the larger exhibitions they hold are often not.
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NEWS
Lower entrance fees at UK galleries and museums for younger visitors, urges former V&A director
POSTED 03 Dec 2018 . BY Luke Cloherty
I would much rather see a low entry fee for everyone, with concessions for students and people like that
– Sir Roy Strong
Sir Roy Strong, the former director of London's V&A Museum, has said that national galleries and museums across Britain should introduce lower entrance fees across the board and with greater concessions for younger visitors.

Strong, who was V&A director between 1974 and 1987, made the comments to The Telegraph newspaper, suggesting that current fees for cultural institutions are excluding the millennial generation.

"I would much rather see a low entry fee for everyone, with concessions for students and people like that," he said.

Speaking in response to a survey conducted by Ecclesiastical Insurance, Strong also said that he sees very little choice for UK museums and galleries other than to introduce entrance fees as they are "desperate for money" after exhausting fund-raising option.

The survey, which questioned 2,000 people aged between 18 and 30, found that more than a third said they never visit galleries, while almost half never go to stately homes. Nearly half of respondents also said that they would visit more if big exhibitions had cheaper tickets. The study also suggested that people who were not taken to cultural institutions as children were far less likely to visit them as adults.

Entry to national galleries and museums across the UK is almost ubiquitously free, however, most of the larger exhibitions they hold are often not.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

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Savutuvan Apaja, Haapaniemi, Finland
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