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Lower entrance fees at UK galleries and museums for younger visitors, urges former V&A director
POSTED 03 Dec 2018 . BY Luke Cloherty

I would much rather see a low entry fee for everyone, with concessions for students and people like that
– Sir Roy Strong
Sir Roy Strong, the former director of London's V&A Museum, has said that national galleries and museums across Britain should introduce lower entrance fees across the board and with greater concessions for younger visitors.

Strong, who was V&A director between 1974 and 1987, made the comments to The Telegraph newspaper, suggesting that current fees for cultural institutions are excluding the millennial generation.

"I would much rather see a low entry fee for everyone, with concessions for students and people like that," he said.

Speaking in response to a survey conducted by Ecclesiastical Insurance, Strong also said that he sees very little choice for UK museums and galleries other than to introduce entrance fees as they are "desperate for money" after exhausting fund-raising option.

The survey, which questioned 2,000 people aged between 18 and 30, found that more than a third said they never visit galleries, while almost half never go to stately homes. Nearly half of respondents also said that they would visit more if big exhibitions had cheaper tickets. The study also suggested that people who were not taken to cultural institutions as children were far less likely to visit them as adults.

Entry to national galleries and museums across the UK is almost ubiquitously free, however, most of the larger exhibitions they hold are often not.
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NEWS
Lower entrance fees at UK galleries and museums for younger visitors, urges former V&A director
POSTED 03 Dec 2018 . BY Luke Cloherty
I would much rather see a low entry fee for everyone, with concessions for students and people like that
– Sir Roy Strong
Sir Roy Strong, the former director of London's V&A Museum, has said that national galleries and museums across Britain should introduce lower entrance fees across the board and with greater concessions for younger visitors.

Strong, who was V&A director between 1974 and 1987, made the comments to The Telegraph newspaper, suggesting that current fees for cultural institutions are excluding the millennial generation.

"I would much rather see a low entry fee for everyone, with concessions for students and people like that," he said.

Speaking in response to a survey conducted by Ecclesiastical Insurance, Strong also said that he sees very little choice for UK museums and galleries other than to introduce entrance fees as they are "desperate for money" after exhausting fund-raising option.

The survey, which questioned 2,000 people aged between 18 and 30, found that more than a third said they never visit galleries, while almost half never go to stately homes. Nearly half of respondents also said that they would visit more if big exhibitions had cheaper tickets. The study also suggested that people who were not taken to cultural institutions as children were far less likely to visit them as adults.

Entry to national galleries and museums across the UK is almost ubiquitously free, however, most of the larger exhibitions they hold are often not.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
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