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Los Angeles gets opera-bombed by experimental performance company
POSTED 02 Dec 2015 . BY Alice Davis
Hopscotch, an opera, is performed from cars driving the streets of LA, California Credit: Dana Ross
What happens when opera takes to the streets? When paying guests are driven around with performers, who sing and play instruments out of car windows? When huge video screens beam the action in real-time to a non-paying crowd?

Los Angeles found out what that’s like in recent months, when an experimental opera group called the Industry staged Hopscotch. But, there was no stage to speak of, as the performance weaved through the streets of the Californian city in 24 vehicles, each performing a different thread of the narrative.

The cars’ stories were streamed simultaneously to video screens at the Central Hub – a pop-up space at the Southern California Institute for Architecture in downtown LA. Members of the public gathered at the Hub – which was supported by Sennheiser and Bexel Audio Specialists – used wireless headphones to tune in.

Taking over the public space and interacting with the audience in an unusual and perhaps even confusing way is a tactic that has had some standout results. From the standard flash mob, to Punch Drunk theatre and Secret Cinema, to alternate-reality gaming – such as Jeff Hull’s Jejune Institute project in San Francisco – the audience is evermore willing to be taken by surprise and fully immersed in the story.

This is the second episode of guerrilla-style opera from the Industry opera group. Invisible Cities was staged at Union Station, the opera singers delivering their performance from in and among the busy crowds of passengers. Again, audience members used wireless headphones to discover the singers and dancers.

“After embedding opera into the everyday life of LA’s Union Station in Invisible Cities, we turned the entire city of Los Angeles into the stage for Hopscotch,” said Yuval Sharon, artistic director of the Industry.

The run of shows, which ended in late November, sold out all 3,000 charged tickets, a spokesperson from the Industry said, adding: “From anecdotal information and survey responses, the show had an overwhelming positive reaction.”
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NEWS
Los Angeles gets opera-bombed by experimental performance company
POSTED 02 Dec 2015 . BY Alice Davis
Hopscotch, an opera, is performed from cars driving the streets of LA, California Credit: Dana Ross
What happens when opera takes to the streets? When paying guests are driven around with performers, who sing and play instruments out of car windows? When huge video screens beam the action in real-time to a non-paying crowd?

Los Angeles found out what that’s like in recent months, when an experimental opera group called the Industry staged Hopscotch. But, there was no stage to speak of, as the performance weaved through the streets of the Californian city in 24 vehicles, each performing a different thread of the narrative.

The cars’ stories were streamed simultaneously to video screens at the Central Hub – a pop-up space at the Southern California Institute for Architecture in downtown LA. Members of the public gathered at the Hub – which was supported by Sennheiser and Bexel Audio Specialists – used wireless headphones to tune in.

Taking over the public space and interacting with the audience in an unusual and perhaps even confusing way is a tactic that has had some standout results. From the standard flash mob, to Punch Drunk theatre and Secret Cinema, to alternate-reality gaming – such as Jeff Hull’s Jejune Institute project in San Francisco – the audience is evermore willing to be taken by surprise and fully immersed in the story.

This is the second episode of guerrilla-style opera from the Industry opera group. Invisible Cities was staged at Union Station, the opera singers delivering their performance from in and among the busy crowds of passengers. Again, audience members used wireless headphones to discover the singers and dancers.

“After embedding opera into the everyday life of LA’s Union Station in Invisible Cities, we turned the entire city of Los Angeles into the stage for Hopscotch,” said Yuval Sharon, artistic director of the Industry.

The run of shows, which ended in late November, sold out all 3,000 charged tickets, a spokesperson from the Industry said, adding: “From anecdotal information and survey responses, the show had an overwhelming positive reaction.”
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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