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NEWS
London's Shard records healthy profit one year on from opening as a tourist attraction
POSTED 21 Mar 2014 . BY Tom Anstey
The View from the Shard recorded profits of over £5m in its first year
The View from the Shard in London has been a big hit since debuting in 2013, bringing in around £5m in pre-tax profit and just under 900,000 visitors over the course of the year.

The attraction, which is housed within the 800ft (244m) tower, received 150,000 fewer visitors than expected, but gate returns from high entry prices made up the shortfall.

Financial documents filed at Companies House by Shard Viewing Gallery Management show that the attraction - on the 68th, 69th and 72nd floors of the tallest tower in western Europe - had turnover of almost £20 million (£19.86m) in its first financial year, with income raised almost exclusively from ticket sales.

The pre-tax profit of £5.035m compared with a £1.316 million loss made in the previous year.

Both the gallery and open-air observation desk give visitors the most extensive view in London, covering a 40-mile radius on a clear day. The open-air platform on the 72nd floor is almost double the height reached at the top of the London Eye.

Adult tickets cost £29.95 if you turn up on the day and £24.95 if booked in advance, while child tickets cost £23.95 on the day or £18.95 in advance. The average cost of entry through the course of the year was £20.20.

Revenue breakdown was £16.9m/tickets, £1.5m/retail, £1.0m/photography and £0.4k/functions. 
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Jobs    News   Products   Magazine   Subscribe
NEWS
London's Shard records healthy profit one year on from opening as a tourist attraction
POSTED 21 Mar 2014 . BY Tom Anstey
The View from the Shard recorded profits of over £5m in its first year
The View from the Shard in London has been a big hit since debuting in 2013, bringing in around £5m in pre-tax profit and just under 900,000 visitors over the course of the year.

The attraction, which is housed within the 800ft (244m) tower, received 150,000 fewer visitors than expected, but gate returns from high entry prices made up the shortfall.

Financial documents filed at Companies House by Shard Viewing Gallery Management show that the attraction - on the 68th, 69th and 72nd floors of the tallest tower in western Europe - had turnover of almost £20 million (£19.86m) in its first financial year, with income raised almost exclusively from ticket sales.

The pre-tax profit of £5.035m compared with a £1.316 million loss made in the previous year.

Both the gallery and open-air observation desk give visitors the most extensive view in London, covering a 40-mile radius on a clear day. The open-air platform on the 72nd floor is almost double the height reached at the top of the London Eye.

Adult tickets cost £29.95 if you turn up on the day and £24.95 if booked in advance, while child tickets cost £23.95 on the day or £18.95 in advance. The average cost of entry through the course of the year was £20.20.

Revenue breakdown was £16.9m/tickets, £1.5m/retail, £1.0m/photography and £0.4k/functions. 
RELATED STORIES
London's Shard evacuated after smoke reported in building's basement


Western Europe’s tallest skyscraper, the Shard, has been evacuated as firefighters investigate reports of smoke in the building’s basement.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
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COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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