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NEWS
London's Shard records healthy profit one year on from opening as a tourist attraction
POSTED 21 Mar 2014 . BY Tom Anstey
The View from the Shard recorded profits of over £5m in its first year
The View from the Shard in London has been a big hit since debuting in 2013, bringing in around £5m in pre-tax profit and just under 900,000 visitors over the course of the year.

The attraction, which is housed within the 800ft (244m) tower, received 150,000 fewer visitors than expected, but gate returns from high entry prices made up the shortfall.

Financial documents filed at Companies House by Shard Viewing Gallery Management show that the attraction - on the 68th, 69th and 72nd floors of the tallest tower in western Europe - had turnover of almost £20 million (£19.86m) in its first financial year, with income raised almost exclusively from ticket sales.

The pre-tax profit of £5.035m compared with a £1.316 million loss made in the previous year.

Both the gallery and open-air observation desk give visitors the most extensive view in London, covering a 40-mile radius on a clear day. The open-air platform on the 72nd floor is almost double the height reached at the top of the London Eye.

Adult tickets cost £29.95 if you turn up on the day and £24.95 if booked in advance, while child tickets cost £23.95 on the day or £18.95 in advance. The average cost of entry through the course of the year was £20.20.

Revenue breakdown was £16.9m/tickets, £1.5m/retail, £1.0m/photography and £0.4k/functions. 
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A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
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General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
London's Shard records healthy profit one year on from opening as a tourist attraction
POSTED 21 Mar 2014 . BY Tom Anstey
The View from the Shard recorded profits of over £5m in its first year
The View from the Shard in London has been a big hit since debuting in 2013, bringing in around £5m in pre-tax profit and just under 900,000 visitors over the course of the year.

The attraction, which is housed within the 800ft (244m) tower, received 150,000 fewer visitors than expected, but gate returns from high entry prices made up the shortfall.

Financial documents filed at Companies House by Shard Viewing Gallery Management show that the attraction - on the 68th, 69th and 72nd floors of the tallest tower in western Europe - had turnover of almost £20 million (£19.86m) in its first financial year, with income raised almost exclusively from ticket sales.

The pre-tax profit of £5.035m compared with a £1.316 million loss made in the previous year.

Both the gallery and open-air observation desk give visitors the most extensive view in London, covering a 40-mile radius on a clear day. The open-air platform on the 72nd floor is almost double the height reached at the top of the London Eye.

Adult tickets cost £29.95 if you turn up on the day and £24.95 if booked in advance, while child tickets cost £23.95 on the day or £18.95 in advance. The average cost of entry through the course of the year was £20.20.

Revenue breakdown was £16.9m/tickets, £1.5m/retail, £1.0m/photography and £0.4k/functions. 
RELATED STORIES
London's Shard evacuated after smoke reported in building's basement


Western Europe’s tallest skyscraper, the Shard, has been evacuated as firefighters investigate reports of smoke in the building’s basement.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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©Cybertrek 2026

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