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London's Shard records healthy profit one year on from opening as a tourist attraction
POSTED 21 Mar 2014 . BY Tom Anstey
The View from the Shard recorded profits of over £5m in its first year
The View from the Shard in London has been a big hit since debuting in 2013, bringing in around £5m in pre-tax profit and just under 900,000 visitors over the course of the year.

The attraction, which is housed within the 800ft (244m) tower, received 150,000 fewer visitors than expected, but gate returns from high entry prices made up the shortfall.

Financial documents filed at Companies House by Shard Viewing Gallery Management show that the attraction - on the 68th, 69th and 72nd floors of the tallest tower in western Europe - had turnover of almost £20 million (£19.86m) in its first financial year, with income raised almost exclusively from ticket sales.

The pre-tax profit of £5.035m compared with a £1.316 million loss made in the previous year.

Both the gallery and open-air observation desk give visitors the most extensive view in London, covering a 40-mile radius on a clear day. The open-air platform on the 72nd floor is almost double the height reached at the top of the London Eye.

Adult tickets cost £29.95 if you turn up on the day and £24.95 if booked in advance, while child tickets cost £23.95 on the day or £18.95 in advance. The average cost of entry through the course of the year was £20.20.

Revenue breakdown was £16.9m/tickets, £1.5m/retail, £1.0m/photography and £0.4k/functions. 
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NEWS
London's Shard records healthy profit one year on from opening as a tourist attraction
POSTED 21 Mar 2014 . BY Tom Anstey
The View from the Shard recorded profits of over £5m in its first year
The View from the Shard in London has been a big hit since debuting in 2013, bringing in around £5m in pre-tax profit and just under 900,000 visitors over the course of the year.

The attraction, which is housed within the 800ft (244m) tower, received 150,000 fewer visitors than expected, but gate returns from high entry prices made up the shortfall.

Financial documents filed at Companies House by Shard Viewing Gallery Management show that the attraction - on the 68th, 69th and 72nd floors of the tallest tower in western Europe - had turnover of almost £20 million (£19.86m) in its first financial year, with income raised almost exclusively from ticket sales.

The pre-tax profit of £5.035m compared with a £1.316 million loss made in the previous year.

Both the gallery and open-air observation desk give visitors the most extensive view in London, covering a 40-mile radius on a clear day. The open-air platform on the 72nd floor is almost double the height reached at the top of the London Eye.

Adult tickets cost £29.95 if you turn up on the day and £24.95 if booked in advance, while child tickets cost £23.95 on the day or £18.95 in advance. The average cost of entry through the course of the year was £20.20.

Revenue breakdown was £16.9m/tickets, £1.5m/retail, £1.0m/photography and £0.4k/functions. 
RELATED STORIES
London's Shard evacuated after smoke reported in building's basement


Western Europe’s tallest skyscraper, the Shard, has been evacuated as firefighters investigate reports of smoke in the building’s basement.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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