One of the most anticipated additions to London's hotel market is on schedule to open its doors in spring 2019.
With 1,000 rooms and suites, Hard Rock Hotel will become one of the capital's largest hotels and is expected to establish itself as a destination hotel due to the cult following of the global Hard Rock brand.
Designed by architectural and interior design practice, Scott Brownrigg, the property is a conversion of the former Cumberland Hotel and will cater to the needs of both business and leisure travellers.
Facilities will include two vibrant bars, a Hard Rock Café and a Rock Shop-branded retail outlet featuring branded merchandise.
Occupying one of London’s most iconic locations – the corner of Oxford Street and Park Lane – the hotel will look to add to the area's famous music scene by putting on live shows.
“Hard Rock is an institution," said Oliver Kahf, general manager of Hard Rock Hotel London. "And this building has stood at the intersection of British music and fashion since the 1930s and when we open in spring 2019, it’s sure to become a go-to London hotspot once again.”
Hard Rock International's (HRI) current portfolio features venues in 74 countries – including 185 cafes, 25 hotels and 12 casinos.
It is famous for its collection of music memorabilia, which is displayed at its locations around the globe.
