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NEWS
Hard Rock Hotel to bring its iconic "rock star service" to London
POSTED 22 Feb 2019 . BY Andrew Manns
The design concept for The Hard Rock London was "derived from the deconstruction of music and fashion". Credit: Courtesy of Hard Rock Hotels
Scheduled to open on 30 April – the Hard Rock Hotel London will feature a specialised "Rock Om" yoga experience with music-led meditations sessions, as well as the brand's trademark restaurant and shop.

Comprising 900 rooms, all of which were integrated into the still operating Cumberland Hotel in the West End, the new destination is the result of a collaboration between Hard Rock International and glh Hotels – the largest hotel operator in London.

Scott Brownrigg, the architecture practice in charge of the hotel's transformation, said their design not only took cues from the Hard Rock's musical memorabilia but also incorporated certain abstractions.

In a description of their vision for the project, the architects said: "Our design concept is derived from the deconstruction of music and fashion – the layers that go into the creation of music, fashion, architecture, and art.

"This is embodied in the main central lounge bar with an abstract installation of the master disc dropping into the record player, whilst memorabilia is suspended from the walls amongst taut guitar strings in a 'larger-than-life' fretboard."

Commenting on the soon-to-open attraction, Ian Fletcher, general manager of Hard Rock Hotel London, said: "Hard Rock is a world-class institution, where contemporary style and comfort meets rock star service.

"This building has stood at the intersection of British music and fashion since the 1930s and when we open in April, it's sure to become a go-to London hotspot once again."

Announced in 2016, the London property will be Hard Rock International's first hotel to debut in the UK.

The hospitality company, whose global portfolio includes assets in over 76 countries, is also gearing up to launch an Amsterdam venue in 2020.
The hotel will feature a cafe, shop, yoga suite, and lounge. Credit: Courtesy of Hard Rock Hotels
Situated inside the still existing Cumberland Hotel at Marble Arch, the Hard Rock will boast 900 rooms. Credit: Courtesy of Hard Rock Hotels
The new property will open its doors on 30 April. Credit: Courtesy of Hard Rock Hotels
RELATED STORIES
  London's Hard Rock Hotel on schedule for spring 2019 opening


One of the most anticipated additions to London's hotel market is on schedule to open its doors in spring 2019.
  Hard Rock Hotels launches in-room yoga with a musical twist


Hard Rock Hotels has launched an in-room yoga experience which uses the ‘power of music’ to help guests re-energise.
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NEWS
Hard Rock Hotel to bring its iconic "rock star service" to London
POSTED 22 Feb 2019 . BY Andrew Manns
The design concept for The Hard Rock London was "derived from the deconstruction of music and fashion". Credit: Courtesy of Hard Rock Hotels
Scheduled to open on 30 April – the Hard Rock Hotel London will feature a specialised "Rock Om" yoga experience with music-led meditations sessions, as well as the brand's trademark restaurant and shop.

Comprising 900 rooms, all of which were integrated into the still operating Cumberland Hotel in the West End, the new destination is the result of a collaboration between Hard Rock International and glh Hotels – the largest hotel operator in London.

Scott Brownrigg, the architecture practice in charge of the hotel's transformation, said their design not only took cues from the Hard Rock's musical memorabilia but also incorporated certain abstractions.

In a description of their vision for the project, the architects said: "Our design concept is derived from the deconstruction of music and fashion – the layers that go into the creation of music, fashion, architecture, and art.

"This is embodied in the main central lounge bar with an abstract installation of the master disc dropping into the record player, whilst memorabilia is suspended from the walls amongst taut guitar strings in a 'larger-than-life' fretboard."

Commenting on the soon-to-open attraction, Ian Fletcher, general manager of Hard Rock Hotel London, said: "Hard Rock is a world-class institution, where contemporary style and comfort meets rock star service.

"This building has stood at the intersection of British music and fashion since the 1930s and when we open in April, it's sure to become a go-to London hotspot once again."

Announced in 2016, the London property will be Hard Rock International's first hotel to debut in the UK.

The hospitality company, whose global portfolio includes assets in over 76 countries, is also gearing up to launch an Amsterdam venue in 2020.
The hotel will feature a cafe, shop, yoga suite, and lounge. Credit: Courtesy of Hard Rock Hotels
Situated inside the still existing Cumberland Hotel at Marble Arch, the Hard Rock will boast 900 rooms. Credit: Courtesy of Hard Rock Hotels
The new property will open its doors on 30 April. Credit: Courtesy of Hard Rock Hotels
RELATED STORIES
London's Hard Rock Hotel on schedule for spring 2019 opening


One of the most anticipated additions to London's hotel market is on schedule to open its doors in spring 2019.
Hard Rock Hotels launches in-room yoga with a musical twist


Hard Rock Hotels has launched an in-room yoga experience which uses the ‘power of music’ to help guests re-energise.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
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San Antonio Zoo reports $283 million economic impact as expansion plans progress
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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