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NEWS
Launch of hotel helps Lancashire CCC record 92 per cent increase in profits
POSTED 17 Apr 2018 . BY Tom Walker
With an average occupancy of 61 per cent, the hotel achieved room revenues of £1m Credit: Lancashire CCC
The opening of a new hotel at its Old Trafford ground has helped Lancashire County Cricket Club (LCCC) post a 92 per cent increase in full-year profits.

LCCC opened a 150-bedroom Hilton Garden Inn at the end of August 2017 and the hotel "exceeded expectations" in its first four months of trading.

With an average occupancy of 61 per cent, the hotel achieved room revenues of £1m, with average daily room rates hitting £92.

The hotel's performance helped LCCC post an operating profit of £2,347,000 for the year ending 31 December 2017.

The opening of the hotel has also revitalised the club's events business.

"The conference and events business experienced some challenges in the early part of 2017," the club said in a statement.

"But following the opening of the new hotel, November and December saw a significant uplift in conference business.

"We are now targeting further growth from combined hotel and events revenue for 2018."

Lee Morgan, LCCC finance director, added: “With the completion of the new hotel bringing the lengthy development period to a conclusion, the club is now able to fully focus on maximising the return on its investment by growing its business activities for the future benefit of cricket at both elite and recreational level."
RELATED STORIES
  £12m Old Trafford events venue unveiled


A new £12m conference and events venue at Old Trafford Cricket Ground in Manchester - the home of Lancashire Cricket Club (LCCC) - has been officially opened.
  Lancashire Cricket academy opens


Lancashire Cricket Academy has opened its doors to the first intake of teenage hopefuls.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Launch of hotel helps Lancashire CCC record 92 per cent increase in profits
POSTED 17 Apr 2018 . BY Tom Walker
With an average occupancy of 61 per cent, the hotel achieved room revenues of £1m Credit: Lancashire CCC
The opening of a new hotel at its Old Trafford ground has helped Lancashire County Cricket Club (LCCC) post a 92 per cent increase in full-year profits.

LCCC opened a 150-bedroom Hilton Garden Inn at the end of August 2017 and the hotel "exceeded expectations" in its first four months of trading.

With an average occupancy of 61 per cent, the hotel achieved room revenues of £1m, with average daily room rates hitting £92.

The hotel's performance helped LCCC post an operating profit of £2,347,000 for the year ending 31 December 2017.

The opening of the hotel has also revitalised the club's events business.

"The conference and events business experienced some challenges in the early part of 2017," the club said in a statement.

"But following the opening of the new hotel, November and December saw a significant uplift in conference business.

"We are now targeting further growth from combined hotel and events revenue for 2018."

Lee Morgan, LCCC finance director, added: “With the completion of the new hotel bringing the lengthy development period to a conclusion, the club is now able to fully focus on maximising the return on its investment by growing its business activities for the future benefit of cricket at both elite and recreational level."
RELATED STORIES
£12m Old Trafford events venue unveiled


A new £12m conference and events venue at Old Trafford Cricket Ground in Manchester - the home of Lancashire Cricket Club (LCCC) - has been officially opened.
Lancashire Cricket academy opens


Lancashire Cricket Academy has opened its doors to the first intake of teenage hopefuls.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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