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Lady Cobham: apprenticeships 'vital' to tackling future workplace challenges
POSTED 29 Nov 2018 . BY Tom Walker
The former VisitBritain chair was speaking after after a survey showed 78 per cent of UK businesses believe "earn and learn" opportunities are vital
Lady Cobham CBE has called for increased focus on work-based training opportunities, in order to tackle the challenges presented by a rapidly changing business environments.

The former VisitBritain chair and current chair of the Museum Prize Trust was speaking after a survey showed that 78 per cent of UK businesses believe that "earn and learn" training opportunities are vital in preparing them for future.

Conducted by the 5% Club – of which Lady Cobham is director general – the study also listed some of the future challenges identified by businesses.

Key concerns include worries over an ageing workforce, a continuing skills gap across sectors and the rising use of new technology – such as artificial Intelligence.

The 5% Club is a collective of 340 employers of all sizes, committed to having 5 per cent of their workforce in ‘earn and learn’ positions – including apprentices, sponsored students and graduates.

The analysis also showed that less than 2 per cent of businesses are "fully confident" that their employees are well placed to take advantage of the rising use of new technology.

Lady Cobham said: “Over the next few years, businesses will face unprecedented change.

"The increasing use of artificial intelligence, data insight and other technological advances will become the expected norm for businesses in order to thrive and as such, we need to prepare our workforces accordingly.

"At the same time, we will see a growing, ageing population, working for longer and requiring their skills to be updated more regularly, either in existing jobs or when developing their careers. Underpinning this, is the ongoing skills crisis across sectors.

“Work-based training opportunities can provide a significant part of the solution, offering employers the chance to drive new skills and training in line with how their business model and order pipeline will look in the next five to ten years.

"Of course, it isn’t just about employers.

"Further education providers also need to play their part by providing courses which are in line with the skills of the future.

"Through work-based training, we are not only preparing our employees of all ages for the jobs of the future, but also driving economic growth by ensuring our businesses are ready, agile and equipped with the right skills to operate efficiently and productively for the coming years.”

Lady Cobham has been a special adviser on tourism and heritage since 1992 and has held a number or roles in the sector – including board appointments at English Tourist Board, English Heritage, the Countryside Commission and Historic Royal Palaces.

She has also served on the boards of the Victoria and Albert Museum, British Waterways, and London Docklands Development Corporation.
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NEWS
Lady Cobham: apprenticeships 'vital' to tackling future workplace challenges
POSTED 29 Nov 2018 . BY Tom Walker
The former VisitBritain chair was speaking after after a survey showed 78 per cent of UK businesses believe "earn and learn" opportunities are vital
Lady Cobham CBE has called for increased focus on work-based training opportunities, in order to tackle the challenges presented by a rapidly changing business environments.

The former VisitBritain chair and current chair of the Museum Prize Trust was speaking after a survey showed that 78 per cent of UK businesses believe that "earn and learn" training opportunities are vital in preparing them for future.

Conducted by the 5% Club – of which Lady Cobham is director general – the study also listed some of the future challenges identified by businesses.

Key concerns include worries over an ageing workforce, a continuing skills gap across sectors and the rising use of new technology – such as artificial Intelligence.

The 5% Club is a collective of 340 employers of all sizes, committed to having 5 per cent of their workforce in ‘earn and learn’ positions – including apprentices, sponsored students and graduates.

The analysis also showed that less than 2 per cent of businesses are "fully confident" that their employees are well placed to take advantage of the rising use of new technology.

Lady Cobham said: “Over the next few years, businesses will face unprecedented change.

"The increasing use of artificial intelligence, data insight and other technological advances will become the expected norm for businesses in order to thrive and as such, we need to prepare our workforces accordingly.

"At the same time, we will see a growing, ageing population, working for longer and requiring their skills to be updated more regularly, either in existing jobs or when developing their careers. Underpinning this, is the ongoing skills crisis across sectors.

“Work-based training opportunities can provide a significant part of the solution, offering employers the chance to drive new skills and training in line with how their business model and order pipeline will look in the next five to ten years.

"Of course, it isn’t just about employers.

"Further education providers also need to play their part by providing courses which are in line with the skills of the future.

"Through work-based training, we are not only preparing our employees of all ages for the jobs of the future, but also driving economic growth by ensuring our businesses are ready, agile and equipped with the right skills to operate efficiently and productively for the coming years.”

Lady Cobham has been a special adviser on tourism and heritage since 1992 and has held a number or roles in the sector – including board appointments at English Tourist Board, English Heritage, the Countryside Commission and Historic Royal Palaces.

She has also served on the boards of the Victoria and Albert Museum, British Waterways, and London Docklands Development Corporation.
RELATED STORIES
National Apprenticeship Week: ukactive teams up with Pearson for manager degree


ukactive has partnered with the Pearson Business School to deliver a chartered manager degree apprenticeship for those working in the physical activity sector.
Three new tourism forums for England


VisitEngland chair Lady Cobham has announced plans to launch three new specialist tourism forums.
VisitEngland announces new chairman


Lady Cobham has been appointed as the new chairman of the national tourism body, VisitEngland. She will take up the post from 1 April 2009 when the current chair, Hugh Taylor, steps down after six years in the role.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

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