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NEWS
Sony unveils haptic Jumanji experience at Times Square headquarters
POSTED 01 Dec 2017 . BY Tom Anstey
Left to right: Jack Black, The Rock, Kevin Hart and Karen Gillian star in the Jumanji reboot
Ahead of the release of Jumanji: Welcome to the Jungle, Sony has unveiled a new experience at its visitor attraction in Times Square, New York, which uses 3D and haptic technology to create an immersive experience based on the movie.

Installed at Sony Square NYC – a public showcase for the latest in Sony entertainment and technology that opened last year – the new Jumanji experience plays out in the form of an interactive game where players must save the world of Jumanji by going on a perilous journey to retrieve a precious jewel.

In the experience, visitors wear a haptic vest and 3D glasses. They are then 'dropped' in the Jumanji jungle, playing one of the new movie’s four characters.

Once in game, they must explore the jungle, feeling each movement as the haptic vest reacts to objects such as stones, branches and coconuts thrown by animals.

The temporary Jumanji exhibit debuted on 30 November and ends its run on 8 January 2018. The film will be released in cinemas on 20 December.
RELATED STORIES
  Lionsgate and Parques Reunidos plan Times Square attraction


Lionsgate and Parques Reunidos are bringing a new attraction to the heart of New York City, with plans to launch a branded Lionsgate entertainment centre in Times Square.
  Snøhetta celebrate 'radical reinvention' of New York's Times Square


International architecture studio Snøhetta are today (19 April) celebrating the official completion of their hotly-anticipated revamp of the most visited destination in the United States – New York’s Times Square.
  Immersive National Geographic experience coming to Times Square


National Geographic is bringing its first ever branded immersive entertainment centre to New York’s Times Square after signing a 15-year deal with real estate developer Kushner Properties.
  The Void brings Ghostbusters VR experience to Madame Tussauds


Madame Tussauds in New York has teamed with The Void to create the brand new Ghostbusters Experience, incorporating VR and highly immersive theming to create a never-before-seen offering in the heart of Times Square.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
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Heritage Great Britain
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
Sony unveils haptic Jumanji experience at Times Square headquarters
POSTED 01 Dec 2017 . BY Tom Anstey
Left to right: Jack Black, The Rock, Kevin Hart and Karen Gillian star in the Jumanji reboot
Ahead of the release of Jumanji: Welcome to the Jungle, Sony has unveiled a new experience at its visitor attraction in Times Square, New York, which uses 3D and haptic technology to create an immersive experience based on the movie.

Installed at Sony Square NYC – a public showcase for the latest in Sony entertainment and technology that opened last year – the new Jumanji experience plays out in the form of an interactive game where players must save the world of Jumanji by going on a perilous journey to retrieve a precious jewel.

In the experience, visitors wear a haptic vest and 3D glasses. They are then 'dropped' in the Jumanji jungle, playing one of the new movie’s four characters.

Once in game, they must explore the jungle, feeling each movement as the haptic vest reacts to objects such as stones, branches and coconuts thrown by animals.

The temporary Jumanji exhibit debuted on 30 November and ends its run on 8 January 2018. The film will be released in cinemas on 20 December.
RELATED STORIES
Lionsgate and Parques Reunidos plan Times Square attraction


Lionsgate and Parques Reunidos are bringing a new attraction to the heart of New York City, with plans to launch a branded Lionsgate entertainment centre in Times Square.
Snøhetta celebrate 'radical reinvention' of New York's Times Square


International architecture studio Snøhetta are today (19 April) celebrating the official completion of their hotly-anticipated revamp of the most visited destination in the United States – New York’s Times Square.
Immersive National Geographic experience coming to Times Square


National Geographic is bringing its first ever branded immersive entertainment centre to New York’s Times Square after signing a 15-year deal with real estate developer Kushner Properties.
The Void brings Ghostbusters VR experience to Madame Tussauds


Madame Tussauds in New York has teamed with The Void to create the brand new Ghostbusters Experience, incorporating VR and highly immersive theming to create a never-before-seen offering in the heart of Times Square.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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