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Jorvik's digital strategy described as 'leading light' after gaining international audience
POSTED 20 Jun 2022 . BY Tom Walker
Jorvik created a number of digital alternatives to physical visits Credit: Jorvik Group
The Jorvik Group has been named a ‘leading light’ for its digital strategy
The strategy helped it gain an international audience of more than 3 million people during the pandemic
The initiatives created a number of digital alternatives to physical visits
These ranged from the expansion of its Virtual Vikings education offer, to the creation of a fully digital festival, That Jorvik Viking Thing
The Jorvik Group has been named a ‘leading light’ for its digital strategy, which helped it gain an international audience of more than 3 million people during the pandemic.

As part of its strategy to keep Vikings in the front of the public’s mind during the COVID-19 lockdowns, the York, UK-based visitor attraction created a number of digital alternatives to physical visits.

These ranged from the expansion of its Virtual Vikings education offer to the creation of a fully digital festival, called That Jorvik Viking Thing.

Other key initiatives that helped The Jorvik Group’s digital transformation included the construction of dedicated studio areas, from which up to three online school workshops could take place at any time, and the use of the latest digital technology to bring Jorvik’s unique immersive experience to life.

At the heart of the digital offering was a drive to ensure that the educational remit of York Archaeological Trust – which owns and operates Jorvik and three other attractions in the city – was fulfilled even though the attractions remained closed.

As a result, Jorvik has been named as one of the leading lights in a new report from Digital Enterprise, an organisation involved in helping small and medium-sized businesses across the Leeds City Region to improve performance through digital technology.

“We had been exploring our use of digital technologies before 2020, but when the pandemic hit, we recognised that we had an opportunity to innovate and hugely develop our skills and resources, and the results were phenomenal," said ​​Jorvik's director of attractions, Sarah Maltby.

"Rather than simply catering for our existing audiences of nearly 500,000 visitors per year, we were reaching an international audience of 3.2 million and taking the story of York’s Viking heritage to every corner of the globe.

“We worked with a local company, Vidaveo, to push the boundaries of technology.

"While we were not able to offer our online viewers ‘smellyvision’, we used 360 degree filming technology to record the tour in one of our time capsules, accompanied by a Viking host."
RELATED STORIES
  FEATURE: AM People: Sarah Maltby


The Jorvik Group’s dynamic new art project is global in scale
  Jorvik's global art project will connect 14 cities


The Jorvik Group has launched a major global art project which will connect 14 cities around the world.
  Roman answer to Jorvik Viking Centre planned for York, as developers outline £150m plan


A world-class new museum project documenting York's Roman history will be part of a proposed £150m (US$190.5m, €167.5m) city centre redevelopment called the Roman Quarter.
MORE NEWS
Number of visits to UK attractions are bouncing back says ALVA
Visitor numbers at the UK’s leading attractions have bounced strongly, getting to 78 per cent of pre-pandemic numbers.
World's first Play-Doh attractions to be built in Saudi Arabia by Thinkwell and Seven
Saudi Entertainment Ventures (Seven) has revealed plans to develop and operate the world’s first Play-Doh attractions in Saudi Arabia.
Elev8Fun to expand FEC portfolio - will feature Triotech rides
A new family entertainment centre will open in Tampa, Florida, US, this month (March 2023).
Opening date of US$1bn George Lucas museum set for 2025
A US$1bn museum funded by legendary director, George Lucas, will look to become the world's first to focus exclusively on storytelling through images.
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Jobs    News   Products   Magazine
NEWS
Jorvik's digital strategy described as 'leading light' after gaining international audience
POSTED 20 Jun 2022 . BY Tom Walker
Jorvik created a number of digital alternatives to physical visits Credit: Jorvik Group
The Jorvik Group has been named a ‘leading light’ for its digital strategy
The strategy helped it gain an international audience of more than 3 million people during the pandemic
The initiatives created a number of digital alternatives to physical visits
These ranged from the expansion of its Virtual Vikings education offer, to the creation of a fully digital festival, That Jorvik Viking Thing
The Jorvik Group has been named a ‘leading light’ for its digital strategy, which helped it gain an international audience of more than 3 million people during the pandemic.

As part of its strategy to keep Vikings in the front of the public’s mind during the COVID-19 lockdowns, the York, UK-based visitor attraction created a number of digital alternatives to physical visits.

These ranged from the expansion of its Virtual Vikings education offer to the creation of a fully digital festival, called That Jorvik Viking Thing.

Other key initiatives that helped The Jorvik Group’s digital transformation included the construction of dedicated studio areas, from which up to three online school workshops could take place at any time, and the use of the latest digital technology to bring Jorvik’s unique immersive experience to life.

At the heart of the digital offering was a drive to ensure that the educational remit of York Archaeological Trust – which owns and operates Jorvik and three other attractions in the city – was fulfilled even though the attractions remained closed.

As a result, Jorvik has been named as one of the leading lights in a new report from Digital Enterprise, an organisation involved in helping small and medium-sized businesses across the Leeds City Region to improve performance through digital technology.

“We had been exploring our use of digital technologies before 2020, but when the pandemic hit, we recognised that we had an opportunity to innovate and hugely develop our skills and resources, and the results were phenomenal," said ​​Jorvik's director of attractions, Sarah Maltby.

"Rather than simply catering for our existing audiences of nearly 500,000 visitors per year, we were reaching an international audience of 3.2 million and taking the story of York’s Viking heritage to every corner of the globe.

“We worked with a local company, Vidaveo, to push the boundaries of technology.

"While we were not able to offer our online viewers ‘smellyvision’, we used 360 degree filming technology to record the tour in one of our time capsules, accompanied by a Viking host."
RELATED STORIES
FEATURE: AM People: Sarah Maltby


The Jorvik Group’s dynamic new art project is global in scale
Jorvik's global art project will connect 14 cities


The Jorvik Group has launched a major global art project which will connect 14 cities around the world.
Roman answer to Jorvik Viking Centre planned for York, as developers outline £150m plan


A world-class new museum project documenting York's Roman history will be part of a proposed £150m (US$190.5m, €167.5m) city centre redevelopment called the Roman Quarter.
MORE NEWS
Number of visits to UK attractions are bouncing back says ALVA
Visitor numbers at the UK’s leading attractions have bounced strongly, getting to 78 per cent of pre-pandemic numbers.
World's first Play-Doh attractions to be built in Saudi Arabia by Thinkwell and Seven
Saudi Entertainment Ventures (Seven) has revealed plans to develop and operate the world’s first Play-Doh attractions in Saudi Arabia.
Elev8Fun to expand FEC portfolio - will feature Triotech rides
A new family entertainment centre will open in Tampa, Florida, US, this month (March 2023).
Opening date of US$1bn George Lucas museum set for 2025
A US$1bn museum funded by legendary director, George Lucas, will look to become the world's first to focus exclusively on storytelling through images.
Florida governor strips Disney of special tax district status
The row between Florida's Republican governor, Ron DeSantis, and The Walt Disney Company has escalated, leading to Orlando's Walt Disney World losing its special tax district status.
First ever IAAPA North America Trade Summit to focus on VR and 'authentic reality'
Attendees to IAAPA’s first-ever North America Trade Summit will hear about how the visitor attractions industry has evolved from a service economy into an experience economy.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
VIDEO GALLERY

Proslide Tech Inc - ProSlide's all-in-one waterplay entertainment center
RideHOUSE is an iconic waterplay complex purposefully designed for young kids and families to enjoy. Find out more...
More videos:
Keynote | Moby Dick - Friends to the rescue! – Red Raion
Testimonial Richard Needham - SimEx-Iwerks Entertainment – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

10-12 May 2023

Asia Pool & Spa Expo

China Import & Export Fair Complex, China
24-27 Oct 2023

Synergy - The Retreat Show

Palmaïa, The House of Aia, Playacar, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS