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Jorvik's digital strategy described as 'leading light' after gaining international audience
POSTED 20 Jun 2022 . BY Tom Walker
Jorvik created a number of digital alternatives to physical visits Credit: Jorvik Group
The Jorvik Group has been named a ‘leading light’ for its digital strategy
The strategy helped it gain an international audience of more than 3 million people during the pandemic
The initiatives created a number of digital alternatives to physical visits
These ranged from the expansion of its Virtual Vikings education offer, to the creation of a fully digital festival, That Jorvik Viking Thing
The Jorvik Group has been named a ‘leading light’ for its digital strategy, which helped it gain an international audience of more than 3 million people during the pandemic.

As part of its strategy to keep Vikings in the front of the public’s mind during the COVID-19 lockdowns, the York, UK-based visitor attraction created a number of digital alternatives to physical visits.

These ranged from the expansion of its Virtual Vikings education offer to the creation of a fully digital festival, called That Jorvik Viking Thing.

Other key initiatives that helped The Jorvik Group’s digital transformation included the construction of dedicated studio areas, from which up to three online school workshops could take place at any time, and the use of the latest digital technology to bring Jorvik’s unique immersive experience to life.

At the heart of the digital offering was a drive to ensure that the educational remit of York Archaeological Trust – which owns and operates Jorvik and three other attractions in the city – was fulfilled even though the attractions remained closed.

As a result, Jorvik has been named as one of the leading lights in a new report from Digital Enterprise, an organisation involved in helping small and medium-sized businesses across the Leeds City Region to improve performance through digital technology.

“We had been exploring our use of digital technologies before 2020, but when the pandemic hit, we recognised that we had an opportunity to innovate and hugely develop our skills and resources, and the results were phenomenal," said ​​Jorvik's director of attractions, Sarah Maltby.

"Rather than simply catering for our existing audiences of nearly 500,000 visitors per year, we were reaching an international audience of 3.2 million and taking the story of York’s Viking heritage to every corner of the globe.

“We worked with a local company, Vidaveo, to push the boundaries of technology.

"While we were not able to offer our online viewers ‘smellyvision’, we used 360 degree filming technology to record the tour in one of our time capsules, accompanied by a Viking host."
RELATED STORIES
  FEATURE: AM People: Sarah Maltby


The Jorvik Group’s dynamic new art project is global in scale
  Jorvik's global art project will connect 14 cities


The Jorvik Group has launched a major global art project which will connect 14 cities around the world.
  Roman answer to Jorvik Viking Centre planned for York, as developers outline £150m plan


A world-class new museum project documenting York's Roman history will be part of a proposed £150m (US$190.5m, €167.5m) city centre redevelopment called the Roman Quarter.
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NEWS
Jorvik's digital strategy described as 'leading light' after gaining international audience
POSTED 20 Jun 2022 . BY Tom Walker
Jorvik created a number of digital alternatives to physical visits Credit: Jorvik Group
The Jorvik Group has been named a ‘leading light’ for its digital strategy
The strategy helped it gain an international audience of more than 3 million people during the pandemic
The initiatives created a number of digital alternatives to physical visits
These ranged from the expansion of its Virtual Vikings education offer, to the creation of a fully digital festival, That Jorvik Viking Thing
The Jorvik Group has been named a ‘leading light’ for its digital strategy, which helped it gain an international audience of more than 3 million people during the pandemic.

As part of its strategy to keep Vikings in the front of the public’s mind during the COVID-19 lockdowns, the York, UK-based visitor attraction created a number of digital alternatives to physical visits.

These ranged from the expansion of its Virtual Vikings education offer to the creation of a fully digital festival, called That Jorvik Viking Thing.

Other key initiatives that helped The Jorvik Group’s digital transformation included the construction of dedicated studio areas, from which up to three online school workshops could take place at any time, and the use of the latest digital technology to bring Jorvik’s unique immersive experience to life.

At the heart of the digital offering was a drive to ensure that the educational remit of York Archaeological Trust – which owns and operates Jorvik and three other attractions in the city – was fulfilled even though the attractions remained closed.

As a result, Jorvik has been named as one of the leading lights in a new report from Digital Enterprise, an organisation involved in helping small and medium-sized businesses across the Leeds City Region to improve performance through digital technology.

“We had been exploring our use of digital technologies before 2020, but when the pandemic hit, we recognised that we had an opportunity to innovate and hugely develop our skills and resources, and the results were phenomenal," said ​​Jorvik's director of attractions, Sarah Maltby.

"Rather than simply catering for our existing audiences of nearly 500,000 visitors per year, we were reaching an international audience of 3.2 million and taking the story of York’s Viking heritage to every corner of the globe.

“We worked with a local company, Vidaveo, to push the boundaries of technology.

"While we were not able to offer our online viewers ‘smellyvision’, we used 360 degree filming technology to record the tour in one of our time capsules, accompanied by a Viking host."
RELATED STORIES
FEATURE: AM People: Sarah Maltby


The Jorvik Group’s dynamic new art project is global in scale
Jorvik's global art project will connect 14 cities


The Jorvik Group has launched a major global art project which will connect 14 cities around the world.
Roman answer to Jorvik Viking Centre planned for York, as developers outline £150m plan


A world-class new museum project documenting York's Roman history will be part of a proposed £150m (US$190.5m, €167.5m) city centre redevelopment called the Roman Quarter.
MORE NEWS
Sony Pictures to launch immersive Wonderverse entertainment destination
Sony Pictures is set to launch an immersive indoor entertainment park at Oakbrook Center in Chicago in December, featuring escape rooms, interactive exhibits, racing simulators, VR attractions, bumper cars and food and drink.
Tourism think tank explores gender equity and male allyship
At a recent think tank, The Tourism Society hosted a panel overseen by its first female chair, Alison Cryer MBE, to discuss the importance of male allyship in the travel and tourism industry.
Shenzhen art museum opens exhibition showcasing work of MAD Architects
Shenzhen Museum of Contemporary Art and Urban Planning (MoCAUP) has opened An exhibition which provides a retrospective of the research and practices of MAD Architects.
Timbaland, music producer to the stars, joins forces with Myndstream to co-create music that improves health and wellbeing
Timbaland, Platinum Grammy Award-winning music producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake, has announced a partnership with health and wellbeing music provider, Myndstream.
Accenture says AI is bringing on a decade of deconstruction
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Cedar Fair and Six Flags merge – combined company will operate 51 theme parks and resorts
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COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

04-07 Nov 2024

Global Wellness Summit (GWS)

In person, St Andrews, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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