John McAslan + Partners-designed M7 cultural hub and museum opens in Doha | attractionsmanagement.com news
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John McAslan + Partners-designed M7 cultural hub and museum opens in Doha
POSTED 23 Nov 2021 . BY Tom Walker
A rooftop restaurant overlooks the new Al Baraha square Credit: John McAslan + Partners
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry
The M7 Design and Cultural Hub is the architectural anchor of the 31-hectare Msheireb mixed-use development
The building has been designed by John McAslan + Partners
M7 was conceived as a diverse mix of cultural and education functions
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry – as well as a public showcase for innovation and entrepreneurship in the region.

The M7 Design and Cultural Hub, designed by John McAslan + Partners, is the architectural anchor of the 31-hectare Msheireb mixed-use development.

Established by Qatar Museums, under the leadership of Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani – the sister of Qatar's ruling Emir Tamim bin Hamad Al Thani – M7 "empowers designers to explore, collaborate and develop successful businesses".

M7 was conceived as a diverse mix of cultural and education functions layered together around a central courtyard allowing interdisciplinary creativity to flourish and providing a vibrant and dynamic hub, for fashion, design and technology within Qatar and the region.

A rooftop restaurant overlooks the new Al Baraha square – the central public space within the new Msheireb development, and creates a dialogue with the new flagship Mandarin Oriental Hotel opposite, also designed by John McAslan and Partners.

Comprising tight-knit and compact urban blocks incorporating museums, a mosque, shopping arcades, homes and offices along shaded streets, the Msheireb district of Doha has been designed as a ‘walkable city’ served by trams and a Metro.

M7 is at the heart of Msheireb and its design echoes elements found in traditional Qatari architecture while countering the sweeping internationalised urban makeovers common in the Emirates and Gulf States.

According to architect John McAslan, M7 demonstrates Qatar’s aspiration to explore its own heritage while reaching out to other places and diverse cultures.

“In essence, we've striven to design a building that radiates a sense of shared discovery," McAslan said.

"Taking as its inspiration the traditional Qatari courtyard house, the building quality of presence and the internal atmosphere is conceived as a massive stone block from which spaces and courtyards are carved.”

Public space flows into the building, a place of layered activities and spaces celebrating design, fashion, music, cinema and contemporary arts.

Its heart is a generous atrium surrounded by grand processional stairs and surmounted by a skylight, its Islamic-patterned screen diffusing sunlight through the building.

McAslan added: “This light-dappled environment, reminiscent of the neighbouring historic Souk Waqif, offers a vibrant marketplace of the arts in which Islamic and modern architecture come together."
M7 will be the 'heart of Qatar’s fashion and design industry' Credit: John McAslan + Partners
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NEWS
John McAslan + Partners-designed M7 cultural hub and museum opens in Doha
POSTED 23 Nov 2021 . BY Tom Walker
A rooftop restaurant overlooks the new Al Baraha square Credit: John McAslan + Partners
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry
The M7 Design and Cultural Hub is the architectural anchor of the 31-hectare Msheireb mixed-use development
The building has been designed by John McAslan + Partners
M7 was conceived as a diverse mix of cultural and education functions
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry – as well as a public showcase for innovation and entrepreneurship in the region.

The M7 Design and Cultural Hub, designed by John McAslan + Partners, is the architectural anchor of the 31-hectare Msheireb mixed-use development.

Established by Qatar Museums, under the leadership of Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani – the sister of Qatar's ruling Emir Tamim bin Hamad Al Thani – M7 "empowers designers to explore, collaborate and develop successful businesses".

M7 was conceived as a diverse mix of cultural and education functions layered together around a central courtyard allowing interdisciplinary creativity to flourish and providing a vibrant and dynamic hub, for fashion, design and technology within Qatar and the region.

A rooftop restaurant overlooks the new Al Baraha square – the central public space within the new Msheireb development, and creates a dialogue with the new flagship Mandarin Oriental Hotel opposite, also designed by John McAslan and Partners.

Comprising tight-knit and compact urban blocks incorporating museums, a mosque, shopping arcades, homes and offices along shaded streets, the Msheireb district of Doha has been designed as a ‘walkable city’ served by trams and a Metro.

M7 is at the heart of Msheireb and its design echoes elements found in traditional Qatari architecture while countering the sweeping internationalised urban makeovers common in the Emirates and Gulf States.

According to architect John McAslan, M7 demonstrates Qatar’s aspiration to explore its own heritage while reaching out to other places and diverse cultures.

“In essence, we've striven to design a building that radiates a sense of shared discovery," McAslan said.

"Taking as its inspiration the traditional Qatari courtyard house, the building quality of presence and the internal atmosphere is conceived as a massive stone block from which spaces and courtyards are carved.”

Public space flows into the building, a place of layered activities and spaces celebrating design, fashion, music, cinema and contemporary arts.

Its heart is a generous atrium surrounded by grand processional stairs and surmounted by a skylight, its Islamic-patterned screen diffusing sunlight through the building.

McAslan added: “This light-dappled environment, reminiscent of the neighbouring historic Souk Waqif, offers a vibrant marketplace of the arts in which Islamic and modern architecture come together."
M7 will be the 'heart of Qatar’s fashion and design industry' Credit: John McAslan + Partners
RELATED STORIES
Rosewood Doha towers based on underwater forms and coral formations


Arab Engineering Bureau have designed new hotel and residences towers for Rosewood Hotels & Resorts that are based on underwater forms and the local coral formations in Qatar's Lusail City.
RIBA International Prize longlist revealed, but which leisure buildings are in contention?


The Royal Institute of British Architects (RIBA) has today (14 December) announced the RIBA International List 2018, a new biennial selection of the world’s best new buildings.
MORE NEWS
Scruffy Dog and Simtec launch Fisher-Price themed trackless ride
Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price.
Dohmen and Bertens join forces to launch Tourist Development and Attraction Consultants
Former Efteling COO, Coen Bertens, and former BRC Imagination Arts exec, Bart Dohmen, have partnered to set up a consultancy for the tourism and visitor attraction sectors.
Puy du Fou to create first US attraction
Puy du Fou is set to enter the US attractions market with its iconic, immersive themed visitor experience, after securing a partnership with the Eastern Band of the Cherokee Indian (ECBI).
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We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
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VIDEO GALLERY

Proslide Tech Inc - ProSlide's all-in-one waterplay entertainment center
RideHOUSE is an iconic waterplay complex purposefully designed for young kids and families to enjoy. Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
Slide Efffects – Proslide Tech Inc
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

07 Jun 2022

World Sauna Forum 2022

Lapland Hotels Arena, Tampere, Finland
07-10 Jun 2022

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Hong Kong Convention & Exhibition Centre, Hong Kong, Hong Kong SAR
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