A new interactive visitor attraction that promises guests the opportunity to experience the thrill of being a TV show contestant is set to open in London in early 2023.

Called Gameshow Studios, the concept will see "contestants" experience a 90-minute visit that will take them through different TV show formats, testing their general knowledge and mental dexterity in a fun way.

Starting out in a "green room" bar backstage, visitors will be asked to name their teams – with each team consisting of between two and six players – before heading out to a private booth armed with buzzers.

Competing against other teams, the 90-minute experience will be led by a TV show host, who will take the teams through the game show.

A leaderboard will show scores in real-time and the winner will be announced at the end of the 90 minutes.

Gameshow Studios will be able to host 250 guests across 40 booths, with pre-booked slots each evening.

Food and beverage will be available at the booths via a push button and table service.

"We’ve got the glossy studio, tense music, bright lights, impractical prizes, charismatic host and even some crafted cocktails," Gameshow Studios said, describing the experience.

"It's where everyone can experience the thrill of being a TV contestant, without actually having to go on TV."

The concept is the brainchild of Gameshow founder, Josh Ford, who has previously worked on other immersive, live entertainment concepts, such as Sherlock: The Game Is Now and Time Run.