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NEWS
Harry Potter and Downton Abbey helping to fuel UK tourism boom
POSTED 01 Oct 2013 . BY Chris Dodd
Increasing visits to Alnwick Castle are thought to have contributed an extra £9m into the local area's economy
Famous British film and television exports are proving a boost to the British tourism economy, with the likes of Harry Potter and Downton Abbey providing support for local economies too.

Almost one in three tourists who visit the UK go to see an historic house or castle thanks to the productions’ worldwide successes and the popularity of British heritage sites, according to a report from VisitBritain.

It was found that visitors spend a total of around £6.5bn during their stay, with visitors to Northumberland’s Alnwick Castle – the set of Hogwarts in the first two Harry Potter films – having jumped 230 per cent since 2011. It is thought these increases have contributed an extra £9m into the local area's economy.

The UK tourism boom has also seen many visitors attending Downton Abbey's Highclere Castle, with the television drama thought to reach a total global audience of around 120m people.

VisitBritain’s report also reveals that Americans are huge contributors to the UK tourism economy, especially in the heritage sector, with those visiting from the United States spending around £1bn while visiting castles and historic houses.

The report also suggests women are more likely to visit a palace or stately home – with 34 per cent of females visiting, compared to 25 per cent of men.

Younger visitors are also more likely to visit castles or historic houses, with 49 per cent of those under 16 and 38 per cent of those aged 16 to 24 doing so, compared to between 25 per cent and 31 per cent of those in older age groups.

A copy of the report is available here: http://lei.sr?a=C4Z2Z
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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NEWS
Harry Potter and Downton Abbey helping to fuel UK tourism boom
POSTED 01 Oct 2013 . BY Chris Dodd
Increasing visits to Alnwick Castle are thought to have contributed an extra £9m into the local area's economy
Famous British film and television exports are proving a boost to the British tourism economy, with the likes of Harry Potter and Downton Abbey providing support for local economies too.

Almost one in three tourists who visit the UK go to see an historic house or castle thanks to the productions’ worldwide successes and the popularity of British heritage sites, according to a report from VisitBritain.

It was found that visitors spend a total of around £6.5bn during their stay, with visitors to Northumberland’s Alnwick Castle – the set of Hogwarts in the first two Harry Potter films – having jumped 230 per cent since 2011. It is thought these increases have contributed an extra £9m into the local area's economy.

The UK tourism boom has also seen many visitors attending Downton Abbey's Highclere Castle, with the television drama thought to reach a total global audience of around 120m people.

VisitBritain’s report also reveals that Americans are huge contributors to the UK tourism economy, especially in the heritage sector, with those visiting from the United States spending around £1bn while visiting castles and historic houses.

The report also suggests women are more likely to visit a palace or stately home – with 34 per cent of females visiting, compared to 25 per cent of men.

Younger visitors are also more likely to visit castles or historic houses, with 49 per cent of those under 16 and 38 per cent of those aged 16 to 24 doing so, compared to between 25 per cent and 31 per cent of those in older age groups.

A copy of the report is available here: http://lei.sr?a=C4Z2Z
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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