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NEWS
Harry Potter and Downton Abbey helping to fuel UK tourism boom
POSTED 01 Oct 2013 . BY Chris Dodd
Increasing visits to Alnwick Castle are thought to have contributed an extra £9m into the local area's economy
Famous British film and television exports are proving a boost to the British tourism economy, with the likes of Harry Potter and Downton Abbey providing support for local economies too.

Almost one in three tourists who visit the UK go to see an historic house or castle thanks to the productions’ worldwide successes and the popularity of British heritage sites, according to a report from VisitBritain.

It was found that visitors spend a total of around £6.5bn during their stay, with visitors to Northumberland’s Alnwick Castle – the set of Hogwarts in the first two Harry Potter films – having jumped 230 per cent since 2011. It is thought these increases have contributed an extra £9m into the local area's economy.

The UK tourism boom has also seen many visitors attending Downton Abbey's Highclere Castle, with the television drama thought to reach a total global audience of around 120m people.

VisitBritain’s report also reveals that Americans are huge contributors to the UK tourism economy, especially in the heritage sector, with those visiting from the United States spending around £1bn while visiting castles and historic houses.

The report also suggests women are more likely to visit a palace or stately home – with 34 per cent of females visiting, compared to 25 per cent of men.

Younger visitors are also more likely to visit castles or historic houses, with 49 per cent of those under 16 and 38 per cent of those aged 16 to 24 doing so, compared to between 25 per cent and 31 per cent of those in older age groups.

A copy of the report is available here: http://lei.sr?a=C4Z2Z
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Harry Potter and Downton Abbey helping to fuel UK tourism boom
POSTED 01 Oct 2013 . BY Chris Dodd
Increasing visits to Alnwick Castle are thought to have contributed an extra £9m into the local area's economy
Famous British film and television exports are proving a boost to the British tourism economy, with the likes of Harry Potter and Downton Abbey providing support for local economies too.

Almost one in three tourists who visit the UK go to see an historic house or castle thanks to the productions’ worldwide successes and the popularity of British heritage sites, according to a report from VisitBritain.

It was found that visitors spend a total of around £6.5bn during their stay, with visitors to Northumberland’s Alnwick Castle – the set of Hogwarts in the first two Harry Potter films – having jumped 230 per cent since 2011. It is thought these increases have contributed an extra £9m into the local area's economy.

The UK tourism boom has also seen many visitors attending Downton Abbey's Highclere Castle, with the television drama thought to reach a total global audience of around 120m people.

VisitBritain’s report also reveals that Americans are huge contributors to the UK tourism economy, especially in the heritage sector, with those visiting from the United States spending around £1bn while visiting castles and historic houses.

The report also suggests women are more likely to visit a palace or stately home – with 34 per cent of females visiting, compared to 25 per cent of men.

Younger visitors are also more likely to visit castles or historic houses, with 49 per cent of those under 16 and 38 per cent of those aged 16 to 24 doing so, compared to between 25 per cent and 31 per cent of those in older age groups.

A copy of the report is available here: http://lei.sr?a=C4Z2Z
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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