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NEWS
MackNext creates VR experience for Miniatur Wunderland Hamburg
POSTED 01 Jun 2021 . BY Tom Walker
The as yet unnamed project is currently in the development phase Credit: MackNext
Miniatur Wunderland visitor attraction in Hamburg will add a VR experience in 2022
The new attraction will be created by MackNext, the innovation department of Mack Group
Miniatur Wunderland features nine miniature "worlds", featuring small-scale models of cities and regions
Utilising VR, the new experience will look to merge the attractions "small world" with the real, "big one"
Attractions Management understands that MackNext, the innovation department of Mack Group, is working on a new VR experience at the family-owned Miniatur Wunderland visitor attraction in Hamburg, Germany.

The project is currently in the development phase and will be developed in a purpose-built space at the park.

Miniatur Wunderland will feature nine miniature worlds with small-scale models of cities and regions – including Hamburg, the Alps, Scandinavia and Switzerland.

The zones will be linked by a model railway and airport traffic system – the largest of its kind in the world, measuring around 16km in length.

Utilising VR, the new experience will look to merge the attraction's "small world" with the real, "big one".

The as-yet unnamed new attraction is set to open in early 2022.

MackNext is owned by the Mack family, which owns and operates the Europa-Park theme park ,as well as a number of business divisions creating rides and experiences for the visitor attractions industry.

MackNext has grown from an in-house agency at Europa-Park to an international creator and consultant of theme park design, media-based entertainment and media content.

Commenting on the collaboration of MackNext and Miniatur Wunderland, Michael Mack, founder and CEO of MackNext, said: "Germany's two most popular tourist attractions – both family businesses – are joining forces for the first time!

"I’m thrilled to announce that MackNext is developing a brand new VR experience in cooperation with the amazing Miniatur Wunderland."
RELATED STORIES
  FEATURE: Preview: Rulantica Rising


Germany’s top theme park is about to launch a €180m addition with the opening of its long-awaited second gate. Attractions Management looks at Rulantica and how the new waterpark addition is taking shape
  Blaze at Europa Park destroys historic ride


A major fire broke out at Germany's Europa Park over the weekend, destroying a historic ride and consuming a large chunk of the park's Scandinavia and Norway-themed areas.
  Europa Park announces record-breaking flying attraction and invites public to send in ideas for content


Michael Mack, managing partner at Europa Park, has unveiled plans for a €25m (US$28m, £21.5m) flying theatre attraction set to open April 2017. Dubbed Project V, the experience marks the biggest single investment ever made by the park into a single attraction.
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NEWS
MackNext creates VR experience for Miniatur Wunderland Hamburg
POSTED 01 Jun 2021 . BY Tom Walker
The as yet unnamed project is currently in the development phase Credit: MackNext
Miniatur Wunderland visitor attraction in Hamburg will add a VR experience in 2022
The new attraction will be created by MackNext, the innovation department of Mack Group
Miniatur Wunderland features nine miniature "worlds", featuring small-scale models of cities and regions
Utilising VR, the new experience will look to merge the attractions "small world" with the real, "big one"
Attractions Management understands that MackNext, the innovation department of Mack Group, is working on a new VR experience at the family-owned Miniatur Wunderland visitor attraction in Hamburg, Germany.

The project is currently in the development phase and will be developed in a purpose-built space at the park.

Miniatur Wunderland will feature nine miniature worlds with small-scale models of cities and regions – including Hamburg, the Alps, Scandinavia and Switzerland.

The zones will be linked by a model railway and airport traffic system – the largest of its kind in the world, measuring around 16km in length.

Utilising VR, the new experience will look to merge the attraction's "small world" with the real, "big one".

The as-yet unnamed new attraction is set to open in early 2022.

MackNext is owned by the Mack family, which owns and operates the Europa-Park theme park ,as well as a number of business divisions creating rides and experiences for the visitor attractions industry.

MackNext has grown from an in-house agency at Europa-Park to an international creator and consultant of theme park design, media-based entertainment and media content.

Commenting on the collaboration of MackNext and Miniatur Wunderland, Michael Mack, founder and CEO of MackNext, said: "Germany's two most popular tourist attractions – both family businesses – are joining forces for the first time!

"I’m thrilled to announce that MackNext is developing a brand new VR experience in cooperation with the amazing Miniatur Wunderland."
RELATED STORIES
FEATURE: Preview: Rulantica Rising


Germany’s top theme park is about to launch a €180m addition with the opening of its long-awaited second gate. Attractions Management looks at Rulantica and how the new waterpark addition is taking shape
Blaze at Europa Park destroys historic ride


A major fire broke out at Germany's Europa Park over the weekend, destroying a historic ride and consuming a large chunk of the park's Scandinavia and Norway-themed areas.
Europa Park announces record-breaking flying attraction and invites public to send in ideas for content


Michael Mack, managing partner at Europa Park, has unveiled plans for a €25m (US$28m, £21.5m) flying theatre attraction set to open April 2017. Dubbed Project V, the experience marks the biggest single investment ever made by the park into a single attraction.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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