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NEWS
Net Zero advocate Håkon Lund named IAAPA EMEA chair
POSTED 04 Oct 2023 . BY Tom Walker
As EMEA chair, Lund will also take a seat on the global IAAPA board Credit: Lund Gruppen/Håkon Lund
Håkon Lund is the new chair of IAAPA EMEA
Lund is president and owner of Lund Gruppen, which runs theme parks in Norway and Sweden
As EMEA chair, Lund will also take a seat on the global IAAPA board
Lund Gruppen's parks include Kongeparken in Norway and Skånes Djurpark in Sweden
Håkon Lund, president and owner of Lund Gruppen, which runs theme parks in Norway and Sweden – including Kongeparken and Skånes Djurpark – has been named chair of IAAPA EMEA.

Lund will take a seat on the global IAAPA board, with the role of EMEA regional advisory committee chair director.

Lund said: "As a fourth-generation member of a family deeply rooted in the attractions industry, I've literally grown up on popcorn and the smell of cotton candy.

"My earliest memories include attending IAAPA shows, where I was inspired by the magical moments, innovation and camaraderie that defines our industry.

"I'm honored to have been elected as the chair of IAAPA EMEA and thrilled to collaborate with Peter van der Schans – executive director and vice president IAAPA EMEA – and the entire IAAPA EMEA team.

"Their dedication to excellence is something we all saw firsthand at the recent IAAPA Expo Europe in Vienna and I'm eager to contribute to our collective efforts to strengthen our industry.

"I'd also like to mention our many members who volunteer their time and energy in our numerous committees.

"Your contributions are invaluable in making our industry better for guests, operators, and suppliers alike.

You embody the essence of 'members serving members' and your work is a cornerstone of our community's success.

"As we embark on this journey together, my focus will be on creating millions of safe, magical moments for our guests and strengthening the support we offer to our members.

"Safety and magic go hand in hand and I'm committed to ensuring both as we move forward.

"I'm also eager to roll up my sleeves and get to work and I look forward to creating a lasting impact alongside all of you."

Lund is an advocate of environmental sustainability and earlier this year revealed how Kongeparken, Norway's largest theme park, plans to source a third of its energy needs from solar power by the end of this year (2023).

To read an interview with Lund on the topic, click here for Issue 2/2023 of Attractions Management magazine.
RELATED STORIES
  FEATURE: People: Håkon Lund


As Norway’s largest theme park embraces solar energy, Lund Gruppen’s owner tells us why the industry needs to be at the forefront of change
  Håkon Lund embraces solar at Kongeparken and calls for governments globally to support attractions and tourism to go sustainable


Norway's largest theme park, Kongeparken, is investing heavily in solar energy, as it looks to power the park's operations using more sustainable resources.
  Skåne Zoo launches glamping experience for 2021


Skånes Djurpark zoo in southern Sweden is launching a glamping experience for guests this year.
  Lund Group reveals plans to transform Swedish zoo with US$100m investment


One of Sweden’s oldest zoos is to undergo new management and a multi-million pound renovation with Kongeparken theme park CEO and Lund Group owner Håkon Lund brought in to turn the stuttering park around.
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NEWS
Net Zero advocate Håkon Lund named IAAPA EMEA chair
POSTED 04 Oct 2023 . BY Tom Walker
As EMEA chair, Lund will also take a seat on the global IAAPA board Credit: Lund Gruppen/Håkon Lund
Håkon Lund is the new chair of IAAPA EMEA
Lund is president and owner of Lund Gruppen, which runs theme parks in Norway and Sweden
As EMEA chair, Lund will also take a seat on the global IAAPA board
Lund Gruppen's parks include Kongeparken in Norway and Skånes Djurpark in Sweden
Håkon Lund, president and owner of Lund Gruppen, which runs theme parks in Norway and Sweden – including Kongeparken and Skånes Djurpark – has been named chair of IAAPA EMEA.

Lund will take a seat on the global IAAPA board, with the role of EMEA regional advisory committee chair director.

Lund said: "As a fourth-generation member of a family deeply rooted in the attractions industry, I've literally grown up on popcorn and the smell of cotton candy.

"My earliest memories include attending IAAPA shows, where I was inspired by the magical moments, innovation and camaraderie that defines our industry.

"I'm honored to have been elected as the chair of IAAPA EMEA and thrilled to collaborate with Peter van der Schans – executive director and vice president IAAPA EMEA – and the entire IAAPA EMEA team.

"Their dedication to excellence is something we all saw firsthand at the recent IAAPA Expo Europe in Vienna and I'm eager to contribute to our collective efforts to strengthen our industry.

"I'd also like to mention our many members who volunteer their time and energy in our numerous committees.

"Your contributions are invaluable in making our industry better for guests, operators, and suppliers alike.

You embody the essence of 'members serving members' and your work is a cornerstone of our community's success.

"As we embark on this journey together, my focus will be on creating millions of safe, magical moments for our guests and strengthening the support we offer to our members.

"Safety and magic go hand in hand and I'm committed to ensuring both as we move forward.

"I'm also eager to roll up my sleeves and get to work and I look forward to creating a lasting impact alongside all of you."

Lund is an advocate of environmental sustainability and earlier this year revealed how Kongeparken, Norway's largest theme park, plans to source a third of its energy needs from solar power by the end of this year (2023).

To read an interview with Lund on the topic, click here for Issue 2/2023 of Attractions Management magazine.
RELATED STORIES
FEATURE: People: Håkon Lund


As Norway’s largest theme park embraces solar energy, Lund Gruppen’s owner tells us why the industry needs to be at the forefront of change
Håkon Lund embraces solar at Kongeparken and calls for governments globally to support attractions and tourism to go sustainable


Norway's largest theme park, Kongeparken, is investing heavily in solar energy, as it looks to power the park's operations using more sustainable resources.
Skåne Zoo launches glamping experience for 2021


Skånes Djurpark zoo in southern Sweden is launching a glamping experience for guests this year.
Lund Group reveals plans to transform Swedish zoo with US$100m investment


One of Sweden’s oldest zoos is to undergo new management and a multi-million pound renovation with Kongeparken theme park CEO and Lund Group owner Håkon Lund brought in to turn the stuttering park around.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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