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Gruppe wins Museum of London's architecture competition
POSTED 16 Apr 2014 . BY Katie Buckley
Gruppe structure concept Credit: Gruppe
Zurich-based architects Gruppe, have been announced as the winners of a competition organised by the Architecture Foundation and the Museum of London (MOL).

The winning design was chosen from more than 70 entries from around the world: competitors were asked to create a structure which encourages interaction between visitors.

Called the the House of Muses, the plywood structure is modelled on a pillar from an imaginary monument and is inspired by parts of the city’s history.

It will be situated outside the museum’s entrance during the London Festival of Architecture 2014 which runs from 1 June to 30 June. The structure will be unveiled on 6 June 2014 and will remain in place until 21 September 2014.

Grupppe has envisioned a space outside the museum’s entrance where people are challenged to reflect on the role of museums in modern life, with the aim of prompting responses from the public.

Nicholas Lobo Brennan, director of Gruppe, said the practice "wanted to work with the history of the site as a way to address the architectural issues facing the Museum of London."

He added that Gruppe "hopes the House of Muses structure becomes part of the everyday life of the area over the course of the summer."

The annual London Festival of Architecture has been running since 2004 and celebrates architectural experimentation, thinking and practice, with various events and installations happening across the city.

Visit London Festival of Architecture

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Get Attractions Management digital magazine FREE
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NEWS
Gruppe wins Museum of London's architecture competition
POSTED 16 Apr 2014 . BY Katie Buckley
Gruppe structure concept Credit: Gruppe
Zurich-based architects Gruppe, have been announced as the winners of a competition organised by the Architecture Foundation and the Museum of London (MOL).

The winning design was chosen from more than 70 entries from around the world: competitors were asked to create a structure which encourages interaction between visitors.

Called the the House of Muses, the plywood structure is modelled on a pillar from an imaginary monument and is inspired by parts of the city’s history.

It will be situated outside the museum’s entrance during the London Festival of Architecture 2014 which runs from 1 June to 30 June. The structure will be unveiled on 6 June 2014 and will remain in place until 21 September 2014.

Grupppe has envisioned a space outside the museum’s entrance where people are challenged to reflect on the role of museums in modern life, with the aim of prompting responses from the public.

Nicholas Lobo Brennan, director of Gruppe, said the practice "wanted to work with the history of the site as a way to address the architectural issues facing the Museum of London."

He added that Gruppe "hopes the House of Muses structure becomes part of the everyday life of the area over the course of the summer."

The annual London Festival of Architecture has been running since 2004 and celebrates architectural experimentation, thinking and practice, with various events and installations happening across the city.

Visit London Festival of Architecture

RELATED STORIES
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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